Showing results by publisher "Waterside Productions" in Money & Finance

Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.

Traditionally, business has always happened in ordinary reality, that rational, logical state of consciousness where good, sound, and responsible decisions are made from. This has been the realm of business. There has not been a place here for the dreamy creatives. Recently we are seeing more and more divergent thinkers like Elon Musk and Richard Branson emerging as some of the top business leaders and innovators in the world. These new leaders have found the balancing point between the rational and the dreamy, the practical and the impractical.

Fred M. Haney, an experienced venture capitalist, angel investor, and company founder, explains start-up strategies that will help you understand the thinking of investors, build a “virtual team”, create initial value in a product or prototype, and recruit management that will help you raise capital. The Fundable Startup contains eight personal interviews with executives and entrepreneurs that will change the way founders think about managing a start-up company.