Traditionally, business has always happened in ordinary reality, that rational, logical state of consciousness where good, sound, and responsible decisions are made from. This has been the realm of business. There has not been a place here for the dreamy creatives. Recently we are seeing more and more divergent thinkers like Elon Musk and Richard Branson emerging as some of the top business leaders and innovators in the world. These new leaders have found the balancing point between the rational and the dreamy, the practical and the impractical. They have learned how to live and operate from the place where ordinary and non-ordinary reality converge.

Insight, Influence, and Flow: A Guide for Business Professionals is about how to access that exact place, a state of consciousness known as the Optimal Flow State. Executive business coach David Waldas takes you through his three-step process to access your Optimal Flow State. David teaches you how to use this state to activate your individual genius and become more decisive, innovative, creative, intuitive, and productive. Ultimately, this is a guide to being a powerful influencer, innovator, and next-level business leader.

Squeezing others and pushing ourselves harder was a natural reaction to the shifting demands of the current business environment. The only way to thrive in this “squeeze” is by living in Optimal Flow State. This book is the road map, and it makes this superhuman state available to anybody who is committed to achieving it.