Showing titles in Public Relations
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Smart Talk
- Public Relations Essentials All Pros Should Know
- By: Melissa Vela-Williamson APR CDP
- Narrated by: Melissa Vela-Williamson APR CDP
- Length: 5 hrs and 57 mins
- Unabridged
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As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing and storytelling, making quick connections and forecasting the future are vital for success. Are you prepared for the real world of public relations? In Smart Talk, PR veteran and multicultural marketing expert Melissa Vela-Williamson shares how public relations really works. She provides experience-based insight that bridges the gap between classroom and career, showing you how to avoid detrimental mistakes and excel from Day One.
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Smart Talk
- Public Relations Essentials All Pros Should Know
- Narrated by: Melissa Vela-Williamson APR CDP
- Length: 5 hrs and 57 mins
- Release date: 21-03-23
- Language: English
- Public Relation · Marketing
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Invention in PR
- By: Adam Ritchie
- Narrated by: Adam Ritchie
- Length: 2 hrs and 45 mins
- Unabridged
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A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life.
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Invention in PR
- Narrated by: Adam Ritchie
- Length: 2 hrs and 45 mins
- Release date: 28-02-23
- Language: English
- Advertising · Marketing · Public Relations
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Reputation Capital
- How to Navigate Crises and Protect Your Greatest Asset
- By: T.J. Winick
- Narrated by: Jeff Hoyt
- Length: 6 hrs and 8 mins
- Unabridged
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In two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to “make it go away” by refusing to apologize, declining to comment, or going on the attack—anything to deflect attention. Often that kind of response becomes a scandal of its own. In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital.
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Reputation Capital
- How to Navigate Crises and Protect Your Greatest Asset
- Narrated by: Jeff Hoyt
- Length: 6 hrs and 8 mins
- Release date: 01-09-22
- Language: English
- Career Success · Management · Marketing & Sales
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You Need PR
- An Approachable Guide to Public Relations for Early-Stage Companies
- By: Jenna Guarneri
- Narrated by: Teri Clark Linden
- Length: 5 hrs and 31 mins
- Unabridged
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Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape.
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You Need PR
- An Approachable Guide to Public Relations for Early-Stage Companies
- Narrated by: Teri Clark Linden
- Length: 5 hrs and 31 mins
- Release date: 28-06-22
- Language: English
- Public Relation · Marketing
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Branding Your Business Training Manual
- By: Apostle Dr. Bridget C. Outlaw PhD
- Narrated by: David Militello
- Length: 40 mins
- Unabridged
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Branding is an iterative process of researching, developing, and implementing a unique set of features for your business to help consumers and the public associate your brand with your products or services. Companies like Apple, Coca-Cola, Starbucks, Amazon, and many others are excellent examples of how branding will make a memorable impression on consumers all while distinguishing their corporations from competitors and clarifying what it is they offer that makes them the better choice. Your brand lives in everyday interactions your company has with its prospects and customers.
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Branding Your Business Training Manual
- Narrated by: David Militello
- Length: 40 mins
- Release date: 25-04-22
- Language: English
- Customer Service · Marketing · Public Relations
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Arte y oficio de las relaciones públicas
- By: Sandra Stahl
- Narrated by: Patricia Vázquez Avilés
- Length: 3 hrs and 42 mins
- Unabridged
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Sandra Stahl es una reconocida líder de pensamiento con una amplia experiencia, tanto en Relaciones Públicas como en campañas de estrategias en comunicación y conectividad entre los asistentes a seminarios y congresos. Escribe para varias revistas como AdAge, La semana en las Relaciones Públicas, Mujeres Emprendedoras, entre otras.
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Arte y oficio de las relaciones públicas
- Narrated by: Patricia Vázquez Avilés
- Length: 3 hrs and 42 mins
- Release date: 14-03-22
- Language: Spanish
- Marketing & Sales · Public Relations
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Public Relations for Small Business
- By: Bob Bradley
- Narrated by: Bob Bradley
- Length: 2 hrs and 50 mins
- Unabridged
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Seasoned publicist Bob Bradley offers his insight into the world of public relations and explains how any business or entrepreneur can secure online and print media coverage. Drawing inspiration from his hundreds of campaigns over nearly 15 years, Bob takes the listener through a step-by-step process that helps direct an easy to implement PR campaign that gets results.
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Public Relations for Small Business
- Narrated by: Bob Bradley
- Length: 2 hrs and 50 mins
- Release date: 10-02-22
- Language: English
- Public Relation · Management · Marketing
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Forging an Ironclad Brand
- A Leader's Guide
- By: Lindsay Pedersen
- Narrated by: Lindsay Pedersen
- Length: 8 hrs and 45 mins
- Unabridged
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Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily.
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Forging an Ironclad Brand
- A Leader's Guide
- Narrated by: Lindsay Pedersen
- Length: 8 hrs and 45 mins
- Release date: 02-03-22
- Language: English
- Marketing · Public Relations
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The Techlash and Tech Crisis Communication
- By: Nirit Weiss-Blatt
- Narrated by: Peter J. Borys
- Length: 6 hrs and 47 mins
- Unabridged
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This audiobook provides an in-depth analysis of the evolution of tech journalism. Tech companies were used to 'cheerleading' coverage of product launches. This long tech-press honeymoon ended, and was replaced by a new era of mounting criticism, focused on tech's negative impact on society. When - and why - did tech coverage shift? How did tech companies respond to the rise of tech criticism? Through analyses of both the tech media and corporates' crisis responses, this audiobook examines the roots and characteristics of the 'Techlash'.
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The Techlash and Tech Crisis Communication
- Narrated by: Peter J. Borys
- Length: 6 hrs and 47 mins
- Release date: 31-01-22
- Language: English
- Public Relation · Marketing & Sales
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Tools for Growing Your Social Media Empire
- Maximize Your Following, Engagement, and Product Sales Organically
- By: Ethan Lester
- Narrated by: Steve Ketelaar
- Length: 1 hr and 6 mins
- Unabridged
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Social media marketing is a game-changer for any brand today, but of course, you also have to do it right. When you take the right steps, it is endlessly rewarding. There are a lot of things that go into the process - for example, you have to select the right social media platform for your business, narrow down your target audience, schedule posts, determine what type of content you want to make, and then maintain the consistency along with several other marketing strategies that you need to apply.
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Tools for Growing Your Social Media Empire
- Maximize Your Following, Engagement, and Product Sales Organically
- Narrated by: Steve Ketelaar
- Length: 1 hr and 6 mins
- Release date: 12-11-21
- Language: English
- Advertising · Marketing & Sales
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How to Create a Personal Brand in 10 Steps
- A Content Development Workbook for Beginners
- By: Michael Finney
- Narrated by: Michael Finney
- Length: 35 mins
- Unabridged
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The process of creating a personal brand begins with assessing our strengths and passions. You might have already begun or even determined what aspects you would like to be identified with professionally. This workbook will take you through the phases of generating the assets you will need to establish a presence and build awareness for your personal brand.
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How to Create a Personal Brand in 10 Steps
- A Content Development Workbook for Beginners
- Narrated by: Michael Finney
- Length: 35 mins
- Release date: 27-10-21
- Language: English
- Marketing & Sales · Public Relations
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Crisis Averted
- PR Strategies to Protect Your Reputation and the Bottom Line
- By: Evan Nierman
- Narrated by: Evan Nierman
- Length: 4 hrs and 6 mins
- Unabridged
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Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence. The lessons are universal and cut across every industry, meaning all organizations can use Crisis Averted to safeguard their single most important asset: their reputation.
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Crisis Averted
- PR Strategies to Protect Your Reputation and the Bottom Line
- Narrated by: Evan Nierman
- Length: 4 hrs and 6 mins
- Release date: 18-08-21
- Language: English
- Marketing & Sales · Public Relations
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Instant Credibility Online
- 25 Tactics to Win Website Visitors' Trust. And Go from Nobody to Influencer in 6 Months or Less.
- By: John Weiler
- Narrated by: Kevin Rineer
- Length: 2 hrs and 30 mins
- Unabridged
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Whether you’re a business owner, entrepreneur, or freelancer, winning trust online can be a colossal feat. How can you prove your expertise when you’re just starting out or have only been in business a few years? Becoming an influencer and growing a profitable website seems like a moonshot. But it isn’t. You can rise to influencer status this year. You can wow browsers with eye-popping credibility that has them begging to punch in their credit card details. And you can do this in six months or less - and possibly even in weeks.
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Instant Credibility Online
- 25 Tactics to Win Website Visitors' Trust. And Go from Nobody to Influencer in 6 Months or Less.
- Narrated by: Kevin Rineer
- Length: 2 hrs and 30 mins
- Release date: 28-04-21
- Language: English
- Marketing · Public Relations · Sales & Selling
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Off the Record
- Confessions of a Media Consultant
- By: Jim Cameron
- Narrated by: Jim Cameron
- Length: 1 hr and 51 mins
- Unabridged
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You think witty soundbites come naturally to slick corporate executives appearing on TV? Jim Cameron's funny and insightful tales about his 40 years as a news reporter, media trainer, and public relations consultant pulls back the curtain on public relations tricks and techniques. You'll get the inside scoop on how Jim Cameron prepares spokespersons to match wits with skeptical reporters on television, radio, newspapers, and online.
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Off the Record
- Confessions of a Media Consultant
- Narrated by: Jim Cameron
- Length: 1 hr and 51 mins
- Release date: 07-07-20
- Language: English
- Public Relation · Marketing & Sales
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Awareness Without Advertising
- By: Chris C. Birt
- Narrated by: Ian Michael Bennet
- Length: 53 mins
- Unabridged
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How does one $690 ad and a billboard that never ran generate $2.34 million in media buzz? How does a small SoHo party for freaks make the cover of The New York Times? How do you generate an entirely new liquor category without a drop of advertising? How can you create this kind of awareness without paying Google, Facebook, Apple, ABC, CBS, NBC or a pesky programmatic robot for it? Through buzz that brands and the art of advocacy!
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Awareness Without Advertising
- Narrated by: Ian Michael Bennet
- Length: 53 mins
- Release date: 08-06-20
- Language: English
- Advertising · Marketing & Sales
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Leaders Under Fire
- The CEO's Survival Guide to Navigating Corporate Crisis
- By: Jeff Chatterton, Conway Fraser
- Narrated by: Spencer Cannon
- Length: 3 hrs and 37 mins
- Unabridged
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A major investor is on line one, CNN is on line two, and social media is exploding in anger. When you're a "leader under fire", the next few moments can be an incredible opportunity...or they can destroy your career. In the past, companies prepared for crisis with expensive, static crisis communications plans. The pace was slower. You had time to process and plan a response with your senior team and lawyers. But those old-school plans don't work anymore.
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Leaders Under Fire
- The CEO's Survival Guide to Navigating Corporate Crisis
- Narrated by: Spencer Cannon
- Length: 3 hrs and 37 mins
- Release date: 23-05-20
- Language: English
- Public Relation · Career Success · Leadership
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10 Ways to Promote Your Book, Product, or Service
- By: Gini Graham Scott
- Narrated by: Taylor Jeremy
- Length: 12 mins
- Unabridged
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10 Ways to Promote Your Book, Product, or Service describes different ways to create a successful promotion and write down your plans for what to do. These methods range from putting on special events and creating a regular newsletter and blog to speaking to local groups and creating webinars.
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10 Ways to Promote Your Book, Product, or Service
- Narrated by: Taylor Jeremy
- Length: 12 mins
- Release date: 10-01-20
- Language: English
- Advertising · Marketing & Sales
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£2.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Public Speaking for Kids, Entrepreneurs and Business Managers
- How to Develop Self-Confidence, Overcome Your Public Speaking Fear, Influence Your Audience and Improve your Persuasion Skills
- By: John Hill
- Narrated by: Jack Powell
- Length: 6 hrs and 7 mins
- Unabridged
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Looking for strategies to learn public speaking and overcoming public fear? Public speaking is one of the important skills now a days to flourish in a society. It is not only necessary for the salesmen who are dealing all the time with public or for a lawyer, but its role is very crucial in every individual’s life.
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Public Speaking for Kids, Entrepreneurs and Business Managers
- How to Develop Self-Confidence, Overcome Your Public Speaking Fear, Influence Your Audience and Improve your Persuasion Skills
- Narrated by: Jack Powell
- Length: 6 hrs and 7 mins
- Release date: 16-12-19
- Language: English
- Marketing & Sales · Public Relations
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Conducting a Monthly Social Media Video Campaign
- How to Create a Campaign with Regular Video Posts Each Day for Four Weeks on Four Major Platforms
- By: Gini Graham Scott PhD
- Narrated by: Frank Phillips
- Length: 1 hr and 1 min
- Unabridged
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Conducting a Monthly Social Media Video Campaign explains how you can create a successful social media campaign with videos to build awareness, get more clients or customers, and increase your sales through regular posts on four popular platforms. This is a follow-up book to Conducting a Monthly Social Media Campaign on Four Major Platforms, which showed how to use an image with each post.
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Conducting a Monthly Social Media Video Campaign
- How to Create a Campaign with Regular Video Posts Each Day for Four Weeks on Four Major Platforms
- Narrated by: Frank Phillips
- Length: 1 hr and 1 min
- Release date: 16-10-18
- Language: English
- Advertising · Marketing & Sales
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Marketing in the #Fakenews Era
- New Rules for a New Reality of Tribalism, Activism, and Loss of Trust
- By: Peter Horst
- Narrated by: David Godfrey
- Length: 4 hrs and 45 mins
- Unabridged
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Managing and protecting a company’s brand is one of the most important jobs of the chief marketing officer, the chief executive officer, and the board. It used to be that marketers’ greatest challenge was convincing a consumer to try their product and encourage brand loyalty, but the challenges facing brands have gotten far more complex, and the stakes have grown higher when marketing in the current era of fake news. Leaders must now address a highly polarized marketplace.
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Marketing in the #Fakenews Era
- New Rules for a New Reality of Tribalism, Activism, and Loss of Trust
- Narrated by: David Godfrey
- Length: 4 hrs and 45 mins
- Release date: 15-08-18
- Language: English
- Management · Marketing · Public Relations
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