Showing titles in Consumer Behavior & Market Research
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Overall26
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Performance22
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Story23
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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good summary for content marketing
- By Marko Laving on 23-10-17
Preview -
Youtility
- Why Smart Marketing Is About Help Not Hype
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Release date: 27-06-13
- Language: English
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£10.58 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Art of Excellent Products
- Enchanting Customers with Premium Brand Experiences
- By: Riccardo Illy
- Narrated by: Sam Rushton
- Length: 6 hrs and 16 mins
- Unabridged
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Overall0
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Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations. While it is no secret that Italians create superior products...
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The Art of Excellent Products
- Enchanting Customers with Premium Brand Experiences
- Narrated by: Sam Rushton
- Length: 6 hrs and 16 mins
- Release date: 22-02-22
- Language: English
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Affluenza (3rd Edition)
- How Overconsumption Is Killing Us—and How to Fight Back
- By: Thomas H. Naylor, John de Graaf, David Wann
- Narrated by: Brian P. Craig
- Length: 10 hrs and 51 mins
- Unabridged
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We tried to warn you! The 2008 economic collapse proved how resilient and dangerous affluenza can be. Now in its third edition, this book can safely be called prophetic in showing how problems ranging from loneliness, endless working hours, and family conflict to rising debt, environmental pollution, and rampant commercialism are all symptoms of this global plague.
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Affluenza (3rd Edition)
- How Overconsumption Is Killing Us—and How to Fight Back
- Narrated by: Brian P. Craig
- Length: 10 hrs and 51 mins
- Release date: 27-05-25
- Language: English
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£15.22 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- By: Mark Earls
- Narrated by: Dennis Holland
- Length: 12 hrs and 50 mins
- Unabridged
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Overall2
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Performance0
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Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.
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Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- Narrated by: Dennis Holland
- Length: 12 hrs and 50 mins
- Release date: 10-07-20
- Language: English
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£15.06 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Randomistas
- How Radical Researchers Are Changing Our World
- By: Andrew Leigh
- Narrated by: P. J. Ochlan
- Length: 8 hrs and 18 mins
- Unabridged
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Overall3
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Performance3
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Story3
Social scientists have adopted the practices of more traditional scientists in the past few decades - using randomized trials to design policies aimed at improving educational levels, lowering crime rates, elevating employment rates, and improving living standards among the poor. Andrew Leigh and P.J. Ochlan bring the lives of these radical researchers to life as their experiments to overturn conventional wisdom lead to breakthroughs like finding the cure for scurvy and discovering what policies really improve literacy rates.
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Randomistas
- How Radical Researchers Are Changing Our World
- Narrated by: P. J. Ochlan
- Length: 8 hrs and 18 mins
- Release date: 07-08-18
- Language: English
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Remarkable Retail
- How to Win and Keep Customers in the Age of Disruption
- By: Steve Dennis
- Narrated by: Steve Dennis
- Length: 9 hrs and 16 mins
- Unabridged
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Overall1
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Performance1
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Digital technology has profoundly altered the competitive landscape for retailers. Although the shutdown of 2020 didn’t cause this trend, it has dramatically accelerated it, collapsing retailers’ transformation timeline into a matter of months, not years. In Remarkable Retail, industry thought leader Steve Dennis argues that it’s no longer enough merely to offer convenience, decent prices, or an okay shopping experience. Even very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable.
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Remarkable Retail
- How to Win and Keep Customers in the Age of Disruption
- Narrated by: Steve Dennis
- Length: 9 hrs and 16 mins
- Release date: 28-04-21
- Language: English
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Becoming CEO^2
- How to Scale Your Business to 7 Figures Without a Website
- By: Anton Wisbiski
- Narrated by: Anton Wisbiski
- Length: 5 hrs and 55 mins
- Unabridged
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In Becoming CEO^2, I share the “secrets” behind my journey from sharing a bed with my mother at 21 years old because of financial hardships to building multiple seven-figure businesses before the age of 28, without a website. This isn't a story of magic or luck—it's a story of specific strategies that will grow your business, regardless of your circumstances.
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Becoming CEO^2
- How to Scale Your Business to 7 Figures Without a Website
- Narrated by: Anton Wisbiski
- Length: 5 hrs and 55 mins
- Release date: 04-08-23
- Language: English
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£12.23 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- By: Eddie Yoon
- Narrated by: Chris Sorensen
- Length: 4 hrs and 14 mins
- Unabridged
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Overall1
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Performance1
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Story1
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.
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The same idea repeated over and over
- By Kindle Customer on 19-09-23
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Narrated by: Chris Sorensen
- Length: 4 hrs and 14 mins
- Release date: 05-05-17
- Language: English
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£10.31 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Wanting
- The Power of Mimetic Desire in Everyday Life
- By: Luke Burgis
- Narrated by: Luke Burgis, Sean Patrick Hopkins
- Length: 8 hrs and 54 mins
- Unabridged
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Overall1
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Performance1
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Story1
A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires. Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful—yet almost nobody has heard of it. It’s responsible for...
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Wanting
- The Power of Mimetic Desire in Everyday Life
- Narrated by: Luke Burgis, Sean Patrick Hopkins
- Length: 8 hrs and 54 mins
- Release date: 01-06-21
- Language: English
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El punto clave (The Tipping Point)
- Cómo los pequeños detalles pueden marcar una gran diferencia
- By: Malcolm Gladwell, Inés Belaustegui Trías
- Narrated by: Edson Matus
- Length: 9 hrs and 6 mins
- Unabridged
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Overall2
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Performance1
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En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los negocios, analiza la trayectoria de varios productos y tendencias de gran éxito hasta descubrir cómo y por qué se alcanza el punto de inflexión a partir del cual algo se convierte en un fenómeno de masas: el punto clave.
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El punto clave (The Tipping Point)
- Cómo los pequeños detalles pueden marcar una gran diferencia
- Narrated by: Edson Matus
- Length: 9 hrs and 6 mins
- Release date: 14-12-17
- Language: Spanish
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£10.86 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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I Live in the Future & Here's How It Works
- Why Your World, Work, and Brain Are Being Creatively Disrupted
- By: Nick Bilton
- Narrated by: Mike Chamberlain
- Length: 8 hrs
- Unabridged
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Overall0
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Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? The world, as Nick Bilton—with tongue-in-cheek—shows, has been...
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I Live in the Future & Here's How It Works
- Why Your World, Work, and Brain Are Being Creatively Disrupted
- Narrated by: Mike Chamberlain
- Length: 8 hrs
- Release date: 14-09-10
- Language: English
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Nudge
- Wie man kluge Entscheidungen anstößt
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Peter Wolter
- Length: 10 hrs and 16 mins
- Unabridged
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Overall1
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Nudge - so heißt die Formel, mit der man andere dazu bewegt, die richtigen Entscheidungen zu treffen. Denn Menschen verhalten sich von Natur aus nicht rational. Nur mit einer Portion List können sie dazu gebracht werden, vernünftig zu handeln. Aber wie schafft man das, ohne sie zu bevormunden? Wie erreicht man zum Beispiel, dass sie sich um ihre Altervorsorge kümmern, umweltbewusst leben oder sich gesund ernähren? Darauf gibt Nudge die Antwort. Das Konzept hat bereits viele Entscheidungsträger überzeugt, darunter US-Präsident Barack Obama.
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Nudge
- Wie man kluge Entscheidungen anstößt
- Narrated by: Peter Wolter
- Length: 10 hrs and 16 mins
- Release date: 18-06-19
- Language: German
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£13.56 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Disney Way, Third Edition
- Harnessing the Management Secrets of Disney in Your Company
- By: Bill Capodagli, Lynn Jackson
- Narrated by: Gary Regal
- Length: 11 hrs and 43 mins
- Unabridged
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Overall0
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Dream, Believe, Dare, Do. Though four simple words, this carefully crafted credo lies at the heart of Walt Disney's enviable empire and has led The Walt Disney Company to prosperity for decades. As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pillared credo to support any business, drive any team, and guide any leader to create immeasurable success.
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The Disney Way, Third Edition
- Harnessing the Management Secrets of Disney in Your Company
- Narrated by: Gary Regal
- Length: 11 hrs and 43 mins
- Release date: 20-07-21
- Language: English
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£13.80 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Breakout Brands
- By: Jared Schrieber
- Narrated by: Nathan Agin
- Length: 8 hrs and 40 mins
- Unabridged
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Inspired by the number one bestseller Good to Great, market intelligence expert Jared Schrieber has gone a step further to explore the factors that distinguish breakout brands from those that lag behind. He studied twenty-five thousand brands over five years by tracking the day-to-day purchasing decisions of more than one million consumers, analyzing the advertising that influenced them, and creating a practical guide for growing brands, no matter their industry or size.
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Breakout Brands
- Narrated by: Nathan Agin
- Length: 8 hrs and 40 mins
- Release date: 04-05-23
- Language: English
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£13.21 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Digital Customer Success
- Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth
- By: Nick Mehta, Kellie Capote
- Narrated by: Teri Schnaubelt
- Length: 6 hrs and 58 mins
- Unabridged
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In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it-without ever needing to reach out to a live customer success manager.
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Digital Customer Success
- Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth
- Narrated by: Teri Schnaubelt
- Length: 6 hrs and 58 mins
- Release date: 09-07-24
- Language: English
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£13.08 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Advanced Growth and Product Strategies for Technical B2B SaaS Founders and Execs
- Practical Insights to Drive Revenue with Strategy, Psychology, and Tactics
- By: Richmond Wong
- Narrated by: Richmond Wong
- Length: 6 hrs and 38 mins
- Unabridged
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Overall1
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Performance1
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The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.
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I cannot believe it is so superficial
- By Edward Wong on 29-01-26
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Advanced Growth and Product Strategies for Technical B2B SaaS Founders and Execs
- Practical Insights to Drive Revenue with Strategy, Psychology, and Tactics
- Narrated by: Richmond Wong
- Length: 6 hrs and 38 mins
- Release date: 03-07-24
- Language: English
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£13.08 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Analytics & Probability
- Data Science, Data Analysis and Predictive Analytics for Business & Risk Management, Statistics, Combinations, and Permutations for Business
- By: Daniel Covington
- Narrated by: Martin James
- Length: 8 hrs and 58 mins
- Unabridged
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Overall1
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Performance0
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Two books in one - use the power of analytics and probability to discover what your target customers are thinking and how to use that as an edge in identifying solutions and strategies to help you move forward. Includes: Analytics and Probability.
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Analytics & Probability
- Data Science, Data Analysis and Predictive Analytics for Business & Risk Management, Statistics, Combinations, and Permutations for Business
- Narrated by: Martin James
- Length: 8 hrs and 58 mins
- Release date: 17-12-20
- Language: English
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£13.15 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Social Media Marketing 2020
- Affiliate Marketing, Dropshipping and Passive Income Ideas - 6 Books in 1 - Cutting-Edge Strategies to Start and Grow Your Business
- By: Chandler Wright
- Narrated by: Sam Slydell, Lee Jagow, Curtis Wright
- Length: 20 hrs and 58 mins
- Unabridged
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Overall31
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Performance31
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Story31
This collection Includes the best books to help you learn, grow, and master your online marketing skills. You will change the way you market your business with what you will learn in the Social Media Marketing books. You will learn how to add additional revenue to your business with affiliate marketing secrets and dropshipping mastery, and you will discover tons of additional ways to create passive income for yourself in passive income ideas.
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Very informative
- By Rosie on 23-03-21
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Social Media Marketing 2020
- Affiliate Marketing, Dropshipping and Passive Income Ideas - 6 Books in 1 - Cutting-Edge Strategies to Start and Grow Your Business
- Narrated by: Sam Slydell, Lee Jagow, Curtis Wright
- Length: 20 hrs and 58 mins
- Release date: 19-08-20
- Language: English
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£19.74 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- By: Grant McCracken
- Narrated by: Fred Berman
- Length: 6 hrs and 33 mins
- Unabridged
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Overall2
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Performance1
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Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- Narrated by: Fred Berman
- Length: 6 hrs and 33 mins
- Release date: 16-12-09
- Language: English
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- By: David Avrin, Larry Winget - foreword
- Narrated by: David Avrin
- Length: 5 hrs and 24 mins
- Unabridged
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Overall7
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Performance7
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Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- Narrated by: David Avrin
- Length: 5 hrs and 24 mins
- Release date: 01-04-19
- Language: English
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£11.27 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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