Showing results by publisher "Phoenix Books" in Advertising
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The Portable M.B.A. in Marketing
- By: Alexander Hiam, Charles D. Schewe
- Narrated by: Mario Machado
- Length: 5 hrs and 24 mins
- Abridged
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The Portable M.B.A. in Marketing offers an upper-level marketing curriculum, updated and applied to today's - and tomorrow's - managers. It illuminates the key issues facing today's companies: the rediscovery of the customer, the quest for total quality, global competition, and the challenges of innovation, all of which are necessary components of the competitive edge in the global economy.
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The Portable M.B.A. in Marketing
- Narrated by: Mario Machado
- Length: 5 hrs and 24 mins
- Release date: 15-12-99
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Guerilla P.R.
- Waging an Effective Publicity Campaign Without Going Broke
- By: Michael Levine
- Narrated by: Michael Levine
- Length: 2 hrs and 58 mins
- Abridged
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In Guerilla P.R., Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, Levine explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.
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Guerilla P.R.
- Waging an Effective Publicity Campaign Without Going Broke
- Narrated by: Michael Levine
- Length: 2 hrs and 58 mins
- Release date: 16-10-09
- Language: English
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£11.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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