Michael Levine

Now revised and updated, this "inspired, impactful, and important" book shows how to achieve the ultimate success by rectifying the small problems that can sink a business (Stephen R, Covey, author of The 7 Habits of Highly Effective People). Once every few years a book comes along with an...

Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. Most businesspeople don't fully understand the concept of charm. It ought to be a reflex, a conditioned response, to "turn on the charm" when dealing with customers, clients...

Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable...

Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive...

Never forget that life is not divided into semesters; in real life you don't get summers off. Never assume that others are enamored of your pets, children, or singing voice. Never forget that if at first you don't succeed, sky diving is not for you. In this deceptively simple yet powerful book...

Guerilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web....