Showing results by publisher "Phoenix Books" in Entrepreneurship

Designed to carry tomorrow's leaders into the 21st century, this guide carries through on the strengths that made its predecessor a classic, offering contributions from an international team of experts from today's top business schools. You'll get an overview of all the major business school topics: management, finance, economics, marketing, leadership, strategy, and much more.

Leading business professor Ian Mitroff asserts that the ability to spot the right problems, frame them correctly, and implement appropriate solutions is the true competitive edge of a successful and prosperous organization. In Smart Thinking for Crazy Times, Mitroff shows how to identify a genuine problem and approach it with a solid grasp of what is at stake, how to talk and think about it, and how to look at the whole situation in relation to its parts. Here is a complete guide to the art of asking the right questions and solving the right problems.

The intense competitiveness of today's economic world makes outstanding leadership a basic necessity. No matter how carefully an organization is designed to create the right atmosphere, structures, procedures, and managerial behavior, the nature of our rapidly changing environment means major changes are needed more frequently than ever before.

Whether you're a new supervisor or an experienced manager, this inspiring audio will give you hundreds of ideas and strategies you can put to work immediately to get the most from your people. Based on Dun & Bradstreet's popular seminar "How to Be a Successful Supervisor," this dramatic program will strengthen your supervisory skills and make you a more productive, effective and successful manager.

In Guerilla P.R., Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, Levine explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.