Showing results by publisher "HarperAudio" in Business Development & Entrepreneurship
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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very useful read
- By John Gould on 02-08-15
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The 22 Immutable Laws of Marketing
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Release date: 22-04-14
- Language: English
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The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
- By: Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 7 mins
- Unabridged
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A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
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The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 7 mins
- Release date: 07-05-19
- Language: English
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What I Wish I Knew When I Was 20 - 10th Anniversary Edition
- A Crash Course on Making Your Place in the World
- By: Tina Seelig
- Narrated by: Eileen Stevens
- Length: 5 hrs and 36 mins
- Unabridged
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Major life transitions such as leaving the protected environment of school or starting a new career can be daunting. It is scary to face a wall of choices, knowing that no one is going to tell us if we make the right decision. There is no clearly delineated path or recipe for success. Even figuring out how and where to start can be a challenge. As head of the Stanford Technology Ventures Program, Tina Seelig’s job is to guide her students as they make the difficult transition from the academic environment to the professional world.
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What I Wish I Knew When I Was 20 - 10th Anniversary Edition
- A Crash Course on Making Your Place in the World
- Narrated by: Eileen Stevens
- Length: 5 hrs and 36 mins
- Release date: 28-05-19
- Language: English
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Stretch
- Unlock the Power of Less - and Achieve More Than You Ever Imagined
- By: Scott Sonenshein
- Narrated by: Mike Chamberlain
- Length: 7 hrs and 58 mins
- Unabridged
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Stretch identifies key ways for people and organizations to work beyond their resources to achieve higher performance. Based on in-depth research in psychology and management, Scott Sonenshein shows how to accomplish goals, find professional and personal success, and live a richer life. Sonenshein reveals that while we rarely have all we think we need, we usually have more than we imagine.
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Stretch
- Unlock the Power of Less - and Achieve More Than You Ever Imagined
- Narrated by: Mike Chamberlain
- Length: 7 hrs and 58 mins
- Release date: 07-02-17
- Language: English
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The Monk and the Riddle
- The Art of Creating a Life While Making a Living
- By: Randy Komisar, Kent Lineback
- Narrated by: Randy Komisar
- Length: 5 hrs and 58 mins
- Unabridged
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What would you be willing to do for the rest of your life? It's a question most of us consider only hypothetically - opting instead to "do what we have to do" to earn a living. But in the critically acclaimed best seller The Monk and the Riddle, entrepreneurial sage Randy Komisar asks us to answer it for real.
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a smart person's perspective on life
- By Kim on 13-03-23
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The Monk and the Riddle
- The Art of Creating a Life While Making a Living
- Narrated by: Randy Komisar
- Length: 5 hrs and 58 mins
- Release date: 10-07-18
- Language: English
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Blowing My Way to the Top
- How to Break the Rules, Find Your Purpose, and Create the Life and Career You Deserve
- By: Jen Atkin
- Narrated by: Jen Atkin
- Length: 5 hrs and 54 mins
- Unabridged
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From entrepreneur and celebrity hairstylist Jen Atkin comes a smart and spirited guide to finding your voice and creating the life and career you deserve - along with a behind-the-scenes look into Jen’s own wild and wonderful road to success.
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Jen is such a visionary! Must read for female entrepreneurs
- By Pamela H on 14-11-21
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Blowing My Way to the Top
- How to Break the Rules, Find Your Purpose, and Create the Life and Career You Deserve
- Narrated by: Jen Atkin
- Length: 5 hrs and 54 mins
- Release date: 08-12-20
- Language: English
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Smartcuts
- How Hackers, Innovators, and Icons Accelerate Success
- By: Shane Snow
- Narrated by: Shane Snow, Erik Bergmann
- Length: 5 hrs and 55 mins
- Unabridged
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How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight Show host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth businesses, world-class heart surgeons, and underdog marketers do in common to beat the norm? One way or another, they do it like computer hackers. They employ what psychologists call "lateral thinking: To rethink convention and break "rules" that aren't rules.
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A bit of common sense and a lot of plagiarism
- By Florentino Quintero on 26-10-15
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Smartcuts
- How Hackers, Innovators, and Icons Accelerate Success
- Narrated by: Shane Snow, Erik Bergmann
- Length: 5 hrs and 55 mins
- Release date: 09-09-14
- Language: English
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Focus
- The Future of Your Company Depends on It
- By: Al Ries
- Narrated by: Al Ries
- Length: 3 hrs
- Abridged
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If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be.
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Interesting as a retrospective review of historic business strategy...
- By Ian on 31-01-24
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Straight Talk for Startups
- 100 Insider Rules for Beating the Odds - From Mastering the Fundamentals to Selecting Investors, Fundraising, Managing Boards, and Achieving Liquidity
- By: Randy Komisar, Jantoon Reigersman
- Narrated by: Randy Komisar
- Length: 7 hrs and 30 mins
- Unabridged
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Veteran venture capitalist Randy Komisar and finance executive Jantoon Reigersman share no-nonsense, counterintuitive guidelines to help anyone build a successful startup. Over the course of their careers, Randy Komisar and Jantoon Reigersman continue to see startups crash and burn because they forget the timeless lessons of entrepreneurship. But, as Komisar and Reigersman show, you can beat the odds if you quickly learn what insiders know about what it takes to build a healthy foundation for a thriving venture.
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Excellent book
- By A W Smith on 01-03-19
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Straight Talk for Startups
- 100 Insider Rules for Beating the Odds - From Mastering the Fundamentals to Selecting Investors, Fundraising, Managing Boards, and Achieving Liquidity
- Narrated by: Randy Komisar
- Length: 7 hrs and 30 mins
- Release date: 05-06-18
- Language: English
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Winner Sells All
- Amazon, Walmart, and the Battle for Our Wallets
- By: Jason Del Rey
- Narrated by: Roger Wayne
- Length: 10 hrs and 1 min
- Unabridged
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For years, Walmart and Amazon operated in separate spheres—one a massive brick-and-mortar retailer, the other an online giant. But in 2016, Walmart aggressively moved into the world of e-commerce, while Amazon made big bets in physical retail. The resulting rivalry is a bare-knuckle power struggle as each titan tries to outmaneuver the other to become the biggest omnichannel retailer in the world. As the two megacorporations have consolidated power, troubling consequences have also emerged.
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Great read
- By Benjamin Reed on 21-02-24
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Winner Sells All
- Amazon, Walmart, and the Battle for Our Wallets
- Narrated by: Roger Wayne
- Length: 10 hrs and 1 min
- Release date: 20-06-23
- Language: English
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The E-Myth Enterprise
- By: Michael E. Gerber
- Narrated by: John H. Mayer
- Length: 4 hrs and 28 mins
- Unabridged
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The E-Myth Enterprise explores the requirements that any new business must meet: the satisfaction of its four primary influencers - its employees, customers, suppliers, and investors - through four fundamental categories - visual, emotional, functional, and financial. Together these form the twin strategies every entrepreneur must use to design a business.
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Bad easy answers to complex questions
- By Niall on 06-06-11
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The E-Myth Enterprise
- Narrated by: John H. Mayer
- Length: 4 hrs and 28 mins
- Release date: 23-06-09
- Language: English
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Strategy Rules
- Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs
- By: David B. Yoffie, Michael A. Cusumano
- Narrated by: Tom Dheere
- Length: 7 hrs and 15 mins
- Unabridged
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The authors of the best-selling Competing on Internet Time (a Businessweek top-10 book) analyze the strategies, principles, and skills of three of the most successful and influential figures in business - Bill Gates, Andy Grove, and Steve Jobs - offering lessons for all managers and entrepreneurs on leadership, strategy, and execution.
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Strategy Rules
- Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs
- Narrated by: Tom Dheere
- Length: 7 hrs and 15 mins
- Release date: 05-05-20
- Language: English
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She Builds
- The Anti-Hustle Guide to Grow Your Business and Nourish Your Life
- By: Jadah Sellner
- Narrated by: Jadah Sellner
- Length: 9 hrs and 48 mins
- Unabridged
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Entrepreneur, bestselling author, and business coach Jadah Sellner knows what it’s like to be burned out, in debt, and just barely holding on to a new business. In the process of launching and building multiple companies, she realized today’s aggressive 24/7 hustle culture wasn’t working for her—or for her clients. In She Builds, Sellner shares a new entrepreneurial model for women, centered on sustainable leadership—a practical framework they can use to create a business on their own terms, prioritize their well-being, and break free from the toxic culture that leads to burnout.
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She Builds
- The Anti-Hustle Guide to Grow Your Business and Nourish Your Life
- Narrated by: Jadah Sellner
- Length: 9 hrs and 48 mins
- Release date: 15-11-22
- Language: English
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Reprogramming the American Dream
- From Rural America to Silicon Valley—Making AI Serve Us All
- By: Kevin Scott, Greg Shaw
- Narrated by: Matt Godfrey
- Length: 8 hrs and 32 mins
- Unabridged
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In this essential book written by a rural native and Silicon Valley veteran, Microsoft’s Chief technology officer tackles one of the most critical issues facing society today: the future of artificial intelligence, and how it can be realistically used to promote growth, even in a shifting employment landscape.
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Reprogramming the American Dream
- From Rural America to Silicon Valley—Making AI Serve Us All
- Narrated by: Matt Godfrey
- Length: 8 hrs and 32 mins
- Release date: 07-04-20
- Language: English
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The Family-First Entrepreneur
- How to Achieve Financial Freedom Without Sacrificing What Matters Most
- By: Steve Chou
- Narrated by: Steve Chou
- Length: 7 hrs and 44 mins
- Unabridged
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For fifteen years, Steve Chou has run two successful seven-figure businesses in twenty hours a week or fewer, leaving plenty of time for family, friends, and leisure. In The Family-First Entrepreneur, he shares profound insights and practical advice on business and life, demonstrating that you can, in fact, pursue your dream without sacrificing what matters most. Chou offers a series of simple principles that can guide every decision you make, helping you establish a solid foundation upon which you can build the life you’ve dreamed of while comfortably supporting those you love.
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The Family-First Entrepreneur
- How to Achieve Financial Freedom Without Sacrificing What Matters Most
- Narrated by: Steve Chou
- Length: 7 hrs and 44 mins
- Release date: 16-05-23
- Language: English
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The Enlightened Capitalists
- Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good
- By: James O'Toole
- Narrated by: David Marantz
- Length: 19 hrs and 4 mins
- Unabridged
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An expert on ethical leadership analyzes the complicated history of business people who tried to marry the pursuit of profits with virtuous organizational practices - from British industrialist Robert Owen to American retailer John Cash Penney and jeans-maker Levi Strauss to such modern-day entrepreneurs Anita Roddick and Tom Chappell.
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Enlightening material
- By Ali Alderete on 17-01-20
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The Enlightened Capitalists
- Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good
- Narrated by: David Marantz
- Length: 19 hrs and 4 mins
- Release date: 26-02-19
- Language: English
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Split the Pie
- A Radical New Way to Negotiate
- By: Barry Nalebuff
- Narrated by: Mike Chamberlain, Jonathan Todd Ross, Teri Schnaubelt
- Length: 8 hrs and 42 mins
- Unabridged
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Negotiations are incredibly stressful and can bring out the worst in people. Wouldn’t it be better if there were a principled way to negotiate? Wouldn’t it be even better if there were a way to treat people fairly and get treated fairly in a negotiation? Split the Pie offers a new approach that does both—a field-tested method that reframes how negotiations play out. Barry Nalebuff, a professor at Yale School of Management, helps identify what’s really at stake in a negotiation: the “pie.” The negotiation pie is the additional value created through an agreement to work together.
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it's a marvel
- By Michael on 04-12-22
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Split the Pie
- A Radical New Way to Negotiate
- Narrated by: Mike Chamberlain, Jonathan Todd Ross, Teri Schnaubelt
- Length: 8 hrs and 42 mins
- Release date: 08-03-22
- Language: English
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Awakening the Entrepreneur Within
- By: Michael E. Gerber
- Narrated by: Michael E. Gerber
- Length: 7 hrs and 33 mins
- Unabridged
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In Awakening the Entrepreneur Within you are invited into the Dreaming Room, where your own entrepreneurial dreams will come alive and become reality. Michael will help you shape your dream into a viable, economically successful company! If you see something missing in your world, it's time to start dreaming. Let Michael Gerber welcome you to the Dreaming Room.
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Poor poor...
- By Greg on 29-03-12
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Awakening the Entrepreneur Within
- Narrated by: Michael E. Gerber
- Length: 7 hrs and 33 mins
- Release date: 04-03-08
- Language: English
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The Super Age
- Decoding Our Demographic Destiny
- By: Bradley Schurman
- Narrated by: Brian Holsopple
- Length: 8 hrs and 32 mins
- Unabridged
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Societies all over the world are getting older, the result of the fact that we are living longer and having fewer children. At some point in the near future, much of the developed world will have at least twenty percent of their national populations over the age of sixty-five. Bradley Schurman calls this the Super Age. Today, Italy, Japan, and Germany have already reached the Super Age, and another ten countries will have gone over the tipping point in 2021.
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Bringing a much needed refreshing spin
- By Pp on 18-07-22
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The Super Age
- Decoding Our Demographic Destiny
- Narrated by: Brian Holsopple
- Length: 8 hrs and 32 mins
- Release date: 18-01-22
- Language: English
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Competition Overdose
- How Free Market Mythology Transformed Us from Citizen Kings to Market Servants
- By: Maurice E. Stucke, Ariel Ezrachi
- Narrated by: Steve Wojtas
- Length: 9 hrs and 51 mins
- Unabridged
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Using dozens of vivid examples to show how society overprescribed competition as a solution and when unbridled rivalry hurts consumers, kills entrepreneurship, and increases economic inequality, two free-market thinkers diagnose the sickness caused by competition overdose and provide remedies that will promote sustainable growth and progress for everyone, not just wealthy shareholders and those at the top.
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Competition Overdose
- How Free Market Mythology Transformed Us from Citizen Kings to Market Servants
- Narrated by: Steve Wojtas
- Length: 9 hrs and 51 mins
- Release date: 17-03-20
- Language: English
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