Showing titles in Business & Careers

To some people, success is based on luck, a random whim of fate, a chance roll of the dice. But nothing could be further from the truth. Success, to a great extent, can be influenced by luck, but this is not to say that luck is an accident.

In 1987, 20-year-old Nicki Chapman wasn't meant to be walking through the seedy but sublime Soho streets towards MCA records; she was supposed to be living it up in the much sunnier climes of Australia. But fate, as it turned out, had much louder plans for her...Everyone knows that in the 90s and 00s there were king-makers in pop music, namely Simon Fuller and Simon Cowell. But this is the story of the queen - who wasn't so much a marionette pulling strings as a down-to-earth, no-nonsense team player who made it in the music industry when it was very much a man's world.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes listeners inside Google headquarters - the Googleplex - to explain how Google works.

The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of...

Whether it’s by procrastinating or undermining our own abilities, we often let ourselves get in the way of our happiness or success. Why do we create our own obstacles and - more importantly - how do we stop? In this workshop, award-winning clinical psychologist and TV personality Dr. Judy Ho identifies the six thought triggers that often lead to self-sabotage, then lays out the four strategies that will help you fight these thought patterns and allow you to reach your best life.

Foreign Policy economics columnist Adam Tooze, a history professor and a popular author, is encyclopedic about basically everything: from the COVID shutdown, to climate change, to pasta sauce. On our new podcast, Tooze and FP deputy editor Cameron Abadi will look at two data points each week that explain the world: one drawn from the week’s headlines and the other from just about anywhere else Tooze takes us. Check out Adam Tooze’s column at https://foreignpolicy.com/author/adam-tooze/.

If your to-do list looks like a historical document, this 2-book bundle is your personal productivity boot camp: How to Stop Procrastination & Get More Done + The Productivity Method—two high-octane guides that light a fire under your ambition and keep it burning long after you press play.

In this inspiring guide to successful leadership, New York Times bestselling author John C. Maxwell shares his tried and true principles for maximum personal growth. Are there actually tried and true principles that are always certain to help a person grow? John Maxwell says the answer is yes...

Ready to propel your business into the AI revolution? Curious about how to harness the power of AI, even without technical know-how? Launch into a world of limitless opportunities with ChatGPT, the AI tool that's revolutionizing the landscape of business.

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s...

Zero to Sold is a comprehensive and actionable guide through the four stages of a bootstrapped business: Preparation, Survival, Stability, and Growth. From your first idea to successfully selling your business for life-changing amounts of money, this book will help you become a world-class entrepreneur. By focusing on your niche audience, finding their critical problem, and solving it with a product that your customers can't resist to pay for, you will learn how to create a recurring revenue engine that will make you financially independent.

Whether you like it or loathe it, public speaking is something many of us have to do. Be it presentations to colleagues or speeches to a room full of near-strangers, we all want to shine…or at least get through it with our dignity intact. Luckily Philip Collins, former Chief Speech Writer to Tony Blair, knows exactly what’s needed to give a storming speech. The secret, according to Philip, is content. Too many of us focus on how we’re presenting, and don’t spend enough time thinking about what we’re presenting. The secret to memorable, polished speeches is to think more about the material you’re sharing.

Brian Cruver first entered the Enron's office complex, in March 2001. He was an eager MBA ready to cash in as a new hire with one of America's most highly valued companies. But, from his first day - when his new boss warned him, "there was a mix-up in the hiring process," but that it was "no big deal...just think of it like you're adopted" - to his last, when he and his colleagues were given thirty minutes to leave the building, Cruver found himself enmeshed in a business cult that each day grew only more bizarre.

The Slight Edge is a way of thinking, a way of processing information that enables you to make the daily choices that will lead you to the success and happiness you desire. In this 8th anniversary edition you'll hear not only the life-changing concepts of the original book, but also learn what author Jeff Olson discovered as he continued along the slight edge path: the Secret to Happiness and the Ripple Effect.

A poet like David Whyte turns words into transcendent vehicles for spirit. With What to Remember When Waking, this celebrated writer and teacher reveals how our reality is created through conversation with the universe-and how we can create an identity robust enough to meet life's gifts and demands.

Your small business need not remain small. Reach more customers, tap into larger markets, and achieve optimal results with this audio guide on social media marketing! Almost everyone you know has at least one social media account. You’re living in a cave if you don’t have one or don’t at least know what it is. People from all walks of life use social media to either connect with loved ones and friends, be updated with current events, or entertain themselves with various content.

When investigative journalist Dan McCrum first came across Wirecard, the hot new tech company that looked poised to challenge Silicon Valley, it all looked a little too good to be true: offices were sprouting up all over the world, and they were reporting runaway growth. In the space of a few short years, the company had come from nowhere to overtake industry giants like Commerzbank and Deutsche Bank on the stock market. As McCrum began to dig deeper, he encountered a story stranger and more compelling than he could have imagined.

'He is rugby's Pep Guardiola' – The Telegraph Rassie Erasmus has been called a genius. He’s been called reckless. All his life, he’s done things differently. Now, with his trademark candour, Rassie talks openly about his adventures and misadventures at the pinnacle of world rugby, both as...

Getting to Yes offers a concise, step-by-step, proven strategy for coming to mutually acceptable agreements in every sort of conflict—whether it involves parents and children, neighbors, bosses and employees, customers or corporations, tenants or diplomats. Based on the work of the Harvard...