Showing results for "book" in Marketing & Sales
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Design for How People Think
- Using Brain Science to Build Better Products
- By: John Whalen PhD
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Unabridged
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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Just another book on design, nothing special
- By Asier on 13-01-23
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Design for How People Think
- Using Brain Science to Build Better Products
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Release date: 18-05-21
- Language: English
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Regular price: £25.99 or 1 Credit
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Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
- By: Daniel Priestley
- Narrated by: Daniel Priestley
- Length: 6 hrs and 33 mins
- Unabridged
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Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
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Loved this again.
- By Dan Type 2 Diabetes Free Sodergren on 29-03-21
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Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
- Narrated by: Daniel Priestley
- Length: 6 hrs and 33 mins
- Release date: 09-03-20
- Language: English
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Product Management in Practice
- A Real-World Guide to the Key Connective Role of the 21st Century
- By: Matt LeMay
- Narrated by: Mitchell Dorian
- Length: 5 hrs and 16 mins
- Unabridged
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Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.
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Highly expedient
- By Anonymous User on 12-11-23
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Product Management in Practice
- A Real-World Guide to the Key Connective Role of the 21st Century
- Narrated by: Mitchell Dorian
- Length: 5 hrs and 16 mins
- Release date: 26-01-21
- Language: English
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- By: Robert W. Bly
- Narrated by: Barry Abrams
- Length: 14 hrs and 3 mins
- Unabridged
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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Sounds like he is talking to a 2 year old.
- By M. Mayer on 18-02-23
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- Narrated by: Barry Abrams
- Length: 14 hrs and 3 mins
- Release date: 29-09-20
- Language: English
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Confessions of the Pricing Man
- How Price Affects Everything
- By: Hermann Simon
- Narrated by: Richard Elwood
- Length: 10 hrs and 21 mins
- Unabridged
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The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.
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Well worth
- By SH on 24-02-23
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Confessions of the Pricing Man
- How Price Affects Everything
- Narrated by: Richard Elwood
- Length: 10 hrs and 21 mins
- Release date: 26-01-21
- Language: English
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Regular price: £29.99 or 1 Credit
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- By: Joseph Sugarman
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Unabridged
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Brilliant
- By Brandon on 29-09-22
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Release date: 29-12-20
- Language: English
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Smart Calling, 3rd Edition
- Eliminate the Fear, Failure, and Rejection from Cold Calling
- By: Art Sobczak
- Narrated by: Art Sobczak
- Length: 9 hrs and 42 mins
- Unabridged
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In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer Art Sobczak packs even more powerful insight into what many people fear: prospecting by phone for new business.
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Must listen for those new to Sales
- By Ryan Harris on 28-06-22
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Smart Calling, 3rd Edition
- Eliminate the Fear, Failure, and Rejection from Cold Calling
- Narrated by: Art Sobczak
- Length: 9 hrs and 42 mins
- Release date: 25-08-20
- Language: English
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Regular price: £12.99 or 1 Credit
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- By: Brad Flowers
- Narrated by: Al Kessel
- Length: 4 hrs and 54 mins
- Unabridged
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Narrated by: Al Kessel
- Length: 4 hrs and 54 mins
- Release date: 27-10-20
- Language: English
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The Joy of Selling
- By: Steve Chandler
- Narrated by: Steve Chandler
- Length: 3 hrs and 52 mins
- Unabridged
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Best-selling author Steve Chandler delivers over 50 powerful ideas guaranteed to stimulate fantastic sales success. Drawing on his extensive experience in the field, and using the most up-to-date psychological tools available, Chandler illustrates ways for both the novice and the seasoned pro to reach new heights of business prosperity.
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An unexpected joy
- By Mike on 30-10-23
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The Joy of Selling
- Narrated by: Steve Chandler
- Length: 3 hrs and 52 mins
- Release date: 05-02-04
- Language: English
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The Best Damn Sales Book Ever
- 16 Rock-Solid Rules for Achieving Sales Success!
- By: Warren Greshes
- Narrated by: Warren Greshes
- Length: 4 hrs and 31 mins
- Unabridged
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There are an endless number of sales books that purport to let the reader in on the secrets of great selling. And many of them even have useful ideas and tips. But it doesn't matter how many tricks a salesperson has at hand if he or she doesn't have the one most important weapon in any salesperson's arsenal: the motivation to get out there and sell!Rhetorical tricks and clever devices, even if they're occasionally effective, don't make great salespeople; hard-working, self-motivated, optimistic people do.
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Don't buy
- By Anonymous User on 01-12-20
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The Best Damn Sales Book Ever
- 16 Rock-Solid Rules for Achieving Sales Success!
- Narrated by: Warren Greshes
- Length: 4 hrs and 31 mins
- Release date: 24-07-12
- Language: English
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How to Write a Book This Weekend, Even If You Flunked English Like I Did
- By: Vic Johnson
- Narrated by: Wes Talbot
- Length: 1 hr and 34 mins
- Unabridged
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“Who else wants to write a book this weekend?” It’s easier than you think! Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all. How to Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time.
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How to Write a Book This Weekend, Even If You Flunked English Like I Did
- Narrated by: Wes Talbot
- Length: 1 hr and 34 mins
- Release date: 11-04-13
- Language: English
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The Book of Esports
- The Definitive Guide to Competitive Video Games
- By: William Collis
- Narrated by: William Collis
- Length: 4 hrs and 45 mins
- Unabridged
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Whether you are a lifelong gamer, a curious Fortnite parent, or a businessperson seeking to understand the marketing opportunities of this multibillion-dollar phenomenon, The Book of Esports charts the rise of this exciting new industry, for the first time ever crafting a comprehensive overview of esports and its implications for human competition - and even the future of humanity itself.
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An informative and enjoyable listen
- By Kindle Customer on 21-03-21
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The Book of Esports
- The Definitive Guide to Competitive Video Games
- Narrated by: William Collis
- Length: 4 hrs and 45 mins
- Release date: 04-08-20
- Language: English
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- By: Ashvin Vaidyanathan, Ruben Rabago
- Narrated by: Daniel Henning
- Length: 7 hrs and 22 mins
- Unabridged
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The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.
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really good overview of CS
- By Roz on 12-06-22
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- Narrated by: Daniel Henning
- Length: 7 hrs and 22 mins
- Release date: 24-03-20
- Language: English
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The Entrepreneurs Book of Actions
- Essential Daily Exercises and Habits for Becoming Wealthier, Smarter, and More Successful
- By: Rhett Power
- Narrated by: Michael Anthony
- Length: 7 hrs and 36 mins
- Unabridged
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Bernd Schoner cofounded his tech start-up during the dot-com bust, navigated it through market crises and internal turmoil, brought it through the global financial meltdown intact, and eventually sold it to a multibillion-dollar multinational public technology company. In The Tech Entrepreneur's Survival Guide, Bernd shares what he learned and what he wished he knew at the time.
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The Entrepreneurs Book of Actions
- Essential Daily Exercises and Habits for Becoming Wealthier, Smarter, and More Successful
- Narrated by: Michael Anthony
- Length: 7 hrs and 36 mins
- Release date: 23-07-21
- Language: English
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The LinkedIn Book for Network Marketing
- Simple Strategies for Massive Success
- By: Scott Aaron
- Narrated by: Eric Robertson
- Length: 2 hrs
- Unabridged
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This book has helped thousands of network marketers, entrepreneurs, and individuals experience explosive growth following the program featured in this book. Scott's strategic approach to teaching others how to create wealth online is people-focused and results driven, with a focus on organic traffic, a game changer when it comes to competing in a saturated digital world.
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Waist of time
- By Anonymous User on 10-01-24
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The LinkedIn Book for Network Marketing
- Simple Strategies for Massive Success
- Narrated by: Eric Robertson
- Length: 2 hrs
- Release date: 27-04-20
- Language: English
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The New Frugality
- How to Consume Less, Save More, and Live Better
- By: Chris Farrell
- Narrated by: Chris Farrell
- Length: 7 hrs and 7 mins
- Unabridged
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The New Frugality amounts to a paradigm shift in the way we spend and save. The good news is that a frugal lifestyle is one of less waste, lower environmental impact, greater peace of mind, and, over the long run, deeper satisfaction.
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The New Frugality
- How to Consume Less, Save More, and Live Better
- Narrated by: Chris Farrell
- Length: 7 hrs and 7 mins
- Release date: 22-12-09
- Language: English
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The Human Brand
- How We Relate to People, Products, and Companies
- By: Chris Malone, Susan T. Fiske
- Narrated by: Sean Runnette
- Length: 5 hrs and 58 mins
- Unabridged
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Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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The Human Brand
- How We Relate to People, Products, and Companies
- Narrated by: Sean Runnette
- Length: 5 hrs and 58 mins
- Release date: 15-10-13
- Language: English
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Hardiness
- Making Stress Work for You to Achieve Your Life Goals
- By: Steven J. Stein, Paul T. Bartone
- Narrated by: Donald Corren
- Length: 8 hrs and 19 mins
- Unabridged
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Scientific research has found that your ability to resist the damaging effects of stress - your hardiness - can reduce stress-related illness and strengthen your ability to thrive under pressure. Hardiness, written by respected clinical and research psychologists, will help develop your psychological hardiness which, in turn, enables you to enjoy more of life's rewards. Mastering the 3 C's of hardiness - commitment, control, and challenge - is essential to increasing hardiness and responding effectively to stressful situations.
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Hardiness
- Making Stress Work for You to Achieve Your Life Goals
- Narrated by: Donald Corren
- Length: 8 hrs and 19 mins
- Release date: 02-01-20
- Language: English
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The Art of the Pitch
- Persuasion and Presentation Skills that Win Business
- By: Peter Coughter
- Narrated by: TJ Johnson
- Length: 4 hrs and 35 mins
- Unabridged
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Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Listeners will learn how to develop skills to create the perfect presentation.
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The Art of the Pitch
- Persuasion and Presentation Skills that Win Business
- Narrated by: TJ Johnson
- Length: 4 hrs and 35 mins
- Release date: 27-05-20
- Language: English
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The Experience Economy
- Work Is Theatre and Every Business Is a Stage
- By: B. Joseph Pine II, James H. Gilmore
- Narrated by: Eric Conger
- Length: 3 hrs and 6 mins
- Abridged
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The curtain is about to rise, say Pine and Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission. With The Experience Economy, Pine and Gilmore explore how successful companies, using goods as props and services as the stage, create experiences that engage customers in an inherently personal way.
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The Experience Economy
- Work Is Theatre and Every Business Is a Stage
- Narrated by: Eric Conger
- Length: 3 hrs and 6 mins
- Release date: 30-09-05
- Language: English
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