Showing results for "WHAT" in Advertising
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The Illusion of Choice
- 16½ Psychological Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 4 hrs and 37 mins
- Unabridged
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Overall17
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Performance16
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Story16
Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
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Useful concepts and Interesting experiments
- By Christina on 29-11-25
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The Illusion of Choice
- 16½ Psychological Biases That Influence What We Buy
- Narrated by: Simon Cole
- Length: 4 hrs and 37 mins
- Release date: 28-03-23
- Language: English
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£11.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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The Choice Factory
- 25 behavioural biases that influence what we buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Unabridged
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Overall162
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Performance131
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Story130
By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges.
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Outstanding...
- By Stephen Conway on 24-01-21
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The Choice Factory
- 25 behavioural biases that influence what we buy
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Release date: 25-07-25
- Language: English
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£12.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Why Does the Pedlar Sing?
- What Creativity Really Means in Advertising
- By: Paul Feldwick
- Narrated by: Paul Feldwick
- Length: 8 hrs and 28 mins
- Unabridged
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Overall13
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Performance11
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Story11
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multimillion dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.
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Essential
- By Amazon Customer on 12-01-22
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Why Does the Pedlar Sing?
- What Creativity Really Means in Advertising
- Narrated by: Paul Feldwick
- Length: 8 hrs and 28 mins
- Release date: 05-03-21
- Language: English
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£14.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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What's the Big Idea
- An Indispensable Guide to Becoming a Kick-Ass Creative Director
- By: Jaime Cabrera
- Narrated by: Michael Mola
- Length: 2 hrs and 13 mins
- Unabridged
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What’s the big idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What’s the Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand, or organization of any kind.
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What's the Big Idea
- An Indispensable Guide to Becoming a Kick-Ass Creative Director
- Narrated by: Michael Mola
- Length: 2 hrs and 13 mins
- Release date: 20-04-23
- Language: English
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£6.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Instagram Marketing: What the Top Influencers and Brands Know That You Don't About the Hottest Social Media
- By: Susan Smith, Mark Hollister
- Narrated by: Heath Douglass
- Length: 3 hrs and 2 mins
- Unabridged
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Overall9
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Performance9
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Story9
Instagram is one of the most effective social media to advertise a product or a business. It has more than 800 million users. If you learn to target the right audience, Instagram marketing will help you sell almost anything. This book covers the latest strategies that are working on Instagram right now.
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Worth every Cent
- By joshina on 03-12-18
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Instagram Marketing: What the Top Influencers and Brands Know That You Don't About the Hottest Social Media
- Narrated by: Heath Douglass
- Length: 3 hrs and 2 mins
- Release date: 23-11-18
- Language: English
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Branding
- What You Need to Know About Building a Personal Brand and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics
- By: Chase Barlow
- Narrated by: Ivan Busenius
- Length: 3 hrs and 29 mins
- Unabridged
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Overall30
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Performance25
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Story22
In a market dominated by conglomerates, competition between small businesses is at its peak. Branding is a way for a business to make it to the top, plus improve its operations. It’s all right if you suddenly feel overwhelmed by the almost infinite branding techniques available. Fortunately for you, this audiobook is here to set the record straight for branding.
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Amazing
- By Martin Chapman on 11-11-21
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Branding
- What You Need to Know About Building a Personal Brand and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics
- Narrated by: Ivan Busenius
- Length: 3 hrs and 29 mins
- Release date: 21-08-20
- Language: English
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Prospectos de $100M [Prospects of $100M]
- Cómo conseguir que los desconocidos quieran comprar lo que vendes [How to Get Strangers to Want to Buy What You Sell]
- By: Alex Hormozi
- Narrated by: Maxi Tissot
- Length: 9 hrs and 29 mins
- Unabridged
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Overall1
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Performance1
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Story1
Este libro contiene las estrategias de las jugadas que me llevaron de dormir en el piso de mi gimnasio, a ser dueño de una cartera de empresas que generan 200.000.000 de dólares al año en menos de una década. ¿Quieres saber cuál es la mayor diferencia entre esos dos periodos de tiempo? La cantidad de clientes potenciales que obtuve.
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Está bien
- By Anonymous on 14-01-25
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Prospectos de $100M [Prospects of $100M]
- Cómo conseguir que los desconocidos quieran comprar lo que vendes [How to Get Strangers to Want to Buy What You Sell]
- Narrated by: Maxi Tissot
- Length: 9 hrs and 29 mins
- Release date: 04-03-24
- Language: Spanish
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Don't Buy What I'm Selling
- On Breaking Up with Advertising and Finally Learning to Love My Whole, Fat Self
- By: Lu Chekowsky
- Narrated by: Lu Chekowsky
- Length: 14 hrs and 30 mins
- Unabridged
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Part memoir, part manifesto, this is the story of a woman determined to go deep inside a business she was raised to hate, so she could save the world – and herself – through advertising. What could possibly go wrong? As a high-level advertising creative director for 14 years, Lu Chekowsky...
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Don't Buy What I'm Selling
- On Breaking Up with Advertising and Finally Learning to Love My Whole, Fat Self
- Narrated by: Lu Chekowsky
- Length: 14 hrs and 30 mins
- Release date: 09-06-26
- Language: English
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Advertising in America
- What Works, What Doesn't, and Why
- By: Roy H. Williams
- Narrated by: Roy H. Williams
- Length: 6 hrs and 14 mins
- Unabridged
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Using 52-week radio schedules, the Wizard has been turning advertisers into millionaires with amazing results. In this series, the Wizard shares with you exactly how it's done.
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Advertising in America
- What Works, What Doesn't, and Why
- Narrated by: Roy H. Williams
- Length: 6 hrs and 14 mins
- Release date: 09-01-09
- Language: English
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£17.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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What's Working Now?
- Marketing in the Digital Age: The Power of Storybranding
- By: Shahla Hebets
- Narrated by: Kevin Erhard
- Length: 3 hrs and 58 mins
- Unabridged
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Embark on an enlightening journey with Storybranding mastery, where the alchemy of narrative and brand synergy reshapes your approach to marketing in the digital age. This book unveils the secrets to crafting magnetic brand stories that captivate hearts, forge connections with customers, and elevates your brand above the noise. Discover the art of resonant storytelling, turning your brand into an unforgettable odyssey for your audience.
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What's Working Now?
- Marketing in the Digital Age: The Power of Storybranding
- Narrated by: Kevin Erhard
- Length: 3 hrs and 58 mins
- Release date: 07-12-23
- Language: English
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£11.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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You Gonna' Sell Real Estate or What?
- The Guerrilla Guide to Real Estate Today
- By: Don Phelan
- Narrated by: James Conlan
- Length: 2 hrs and 20 mins
- Unabridged
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Not getting the results you want from your career? Maybe it is time to do something different. It is time to think differently. The ideas in this book will not make you a marketing expert, but they will help you think like one - a guerrilla marketing expert. Like guerrilla warfare, guerrilla marketing employs creative tactics to win in a highly competitive environment and unforgiving landscape.
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You Gonna' Sell Real Estate or What?
- The Guerrilla Guide to Real Estate Today
- Narrated by: James Conlan
- Length: 2 hrs and 20 mins
- Release date: 06-11-12
- Language: English
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Not Everyone Is an Entrepreneur
- Learn What It Takes to Crush It or Get the F Out
- By: Steve Halloran
- Narrated by: Steve Halloran
- Length: 3 hrs and 30 mins
- Unabridged
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As the irreverent title suggests, entrepreneurship is not for everyone. Steve Halloran’s deeply personal and engaging anecdotes provide listeners with the sobering truth that stepping out on your own in business is some of the hardest work you’ll ever do in your life. Halloran doesn’t sugarcoat anything for his listeners. Instead, he gives the advice he’s cultivated over the course of his storied and successful career as a serial entrepreneur—always teaching, always telling the truth, and always finding the positive among the chaos of being a business owner.
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Not Everyone Is an Entrepreneur
- Learn What It Takes to Crush It or Get the F Out
- Narrated by: Steve Halloran
- Length: 3 hrs and 30 mins
- Release date: 30-05-25
- Language: English
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Guerrilla Negotiating
- Unconventional Weapons and Tactics to Get What You Want
- By: Jay Conrad Levinson
- Narrated by: Edward Lewis
- Length: 7 hrs and 33 mins
- Unabridged
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Overall8
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Performance3
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Story3
Jay Levinson is the author of eight volumes in the Guerrilla Marketing series. More small businesses use his techniques than any other.
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Guerrilla Negotiating
- Unconventional Weapons and Tactics to Get What You Want
- Narrated by: Edward Lewis
- Length: 7 hrs and 33 mins
- Release date: 04-03-05
- Language: English
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£10.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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Parenting for the Digital Age
- The Truth behind Media's Effect on Children and What to Do about It
- By: Bill Ratner
- Narrated by: Bill Ratner
- Length: 4 hrs and 47 mins
- Unabridged
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From how to deal with cyberbullying to the strange, true stories behind Barbie and G.I. Joe, media insider Bill Ratner takes an inside look at our wired-up world in a fascinating book - part memoir, part parenting guide - for the digital age. Landing his first job in advertising at age fourteen, Ratner learned early that the media doesn't necessarily have our best interests at heart.
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Parenting for the Digital Age
- The Truth behind Media's Effect on Children and What to Do about It
- Narrated by: Bill Ratner
- Length: 4 hrs and 47 mins
- Release date: 09-12-14
- Language: English
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Self-Publishing: You Can Do This!
- What You Need to Know to Write, Publish & Market Your Book
- By: Karen Hodges Miller
- Narrated by: Heather Sackrison
- Length: 4 hrs and 32 mins
- Unabridged
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The pandemic has brought both new challenges and new opportunities for authors. More people are buying books, but even more, people are writing and publishing them, also. How can you and your book stand out from the competition? In this second edition of Self-Publishing: You Can Do This!, author and publishing consultant Karen Hodges Miller brings us the latest changes in the publishing industry, updating us on everything from the new surge in audiobook sales to dealing with social distancing.
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Self-Publishing: You Can Do This!
- What You Need to Know to Write, Publish & Market Your Book
- Narrated by: Heather Sackrison
- Length: 4 hrs and 32 mins
- Release date: 06-06-22
- Language: English
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A Guide to Executing Film Content
- What Every Advertiser Needs to Know
- By: Caroline Reed
- Narrated by: Kelley Buttrick
- Length: 48 mins
- Unabridged
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A Guide to Executing Film Content is a concise roadmap for advertisers, demonstrating how to navigate the complexities of managing and collaborating with external creative partners.
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A Guide to Executing Film Content
- What Every Advertiser Needs to Know
- Narrated by: Kelley Buttrick
- Length: 48 mins
- Release date: 12-10-23
- Language: English
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£3.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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A Guide to Executing Film Content
- What Every Advertiser Needs to Know
- By: Caroline Reed
- Narrated by: Kelley Buttrick
- Length: 50 mins
- Unabridged
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Advertisers use creative content to sell products or services. Creative film content (moving imagery) can reach consumers across multiple media platforms, including—but not limited to—television, the Internet, in-store, or on mobile devices. Creative content starts with an idea brought to life through the film production process, which consists of guiding principles centered on execution by way of specific tasks and actions.
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A Guide to Executing Film Content
- What Every Advertiser Needs to Know
- Narrated by: Kelley Buttrick
- Length: 50 mins
- Release date: 12-10-23
- Language: English
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£3.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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My First Time
- Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It
- By: Phil Growick
- Narrated by: Mike Chamberlain, Nicole Vilencia
- Length: 6 hrs and 18 mins
- Unabridged
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Overall3
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Performance2
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Story2
From the top ad people all over the world - the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of yourself - come their own stories, in their own words, about the first work they ever did…and lived to talk about, barely. They talk about the zaniness and craziness; they talk about the good guys and the bad girls, and vice versa; they talk about things you think can only happen on television or in the movies but actually happened to these people. You may not believe what you hear, but in the ad world, you may not believe what you see, either.
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Nothing shocking!
- By James on 02-10-12
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My First Time
- Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It
- Narrated by: Mike Chamberlain, Nicole Vilencia
- Length: 6 hrs and 18 mins
- Release date: 17-09-12
- Language: English
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How to Master Clickbait: You Won’t Believe What Happened Next...
- Boost Your Marketing ROI: Mastering Human Psychology through Ethical Engagement
- By: Tony Winslow
- Narrated by: Dan Curtis
- Length: 2 hrs and 9 mins
- Unabridged
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Beyond its click-worthy title and eye-catching cover, this book serves a greater purpose: to equip you with the knowledge to critically engage with online content, making informed choices in a sea of headlines vying for your attention. Whether you're a marketer aiming to craft compelling campaigns, a content creator seeking to connect with your audience, or a curious listener eager to understand the dynamics of digital communication, this book holds valuable insights for you.
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How to Master Clickbait: You Won’t Believe What Happened Next...
- Boost Your Marketing ROI: Mastering Human Psychology through Ethical Engagement
- Narrated by: Dan Curtis
- Length: 2 hrs and 9 mins
- Release date: 19-04-24
- Language: English
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Prospectos de $100M Resumen y cuaderno de trabajo [$100M Prospects Summary and Workbook]
- Cómo conseguir que los desconocidos quieran comprar lo que vendes (Acquisition.com $100M Series) [How to Get Strangers to Want to Buy What You Sell (Acquisition.com $100M Series)]
- By: Alexander Hormozi
- Narrated by: Maxi Tissot
- Length: 3 hrs and 47 mins
- Unabridged
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Compañero de los 100 millones de clientes potencialesUsted puede obtener 2x, 10x, o 100x más prospectos de los que tiene actualmente sin cambiar nada de lo que vende... Este libro contiene los libros de jugadas que me llevaron de dormir en el piso de mi gimnasio a ser dueño de un portafolio de compañías que generan $200,000,000 por año en menos de una década. ¿Quieres saber la mayor diferencia entre esos dos períodos de tiempo? La cantidad de clientes potenciales que estaba recibiendo.
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Prospectos de $100M Resumen y cuaderno de trabajo [$100M Prospects Summary and Workbook]
- Cómo conseguir que los desconocidos quieran comprar lo que vendes (Acquisition.com $100M Series) [How to Get Strangers to Want to Buy What You Sell (Acquisition.com $100M Series)]
- Narrated by: Maxi Tissot
- Length: 3 hrs and 47 mins
- Release date: 20-12-24
- Language: Spanish
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£11.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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