Showing results for "WHAT" in Advertising

Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.

By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges.

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multimillion dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.

What’s the big idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What’s the Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand, or organization of any kind.

Instagram is one of the most effective social media to advertise a product or a business. It has more than 800 million users. If you learn to target the right audience, Instagram marketing will help you sell almost anything. This book covers the latest strategies that are working on Instagram right now.

In a market dominated by conglomerates, competition between small businesses is at its peak. Branding is a way for a business to make it to the top, plus improve its operations. It’s all right if you suddenly feel overwhelmed by the almost infinite branding techniques available. Fortunately for you, this audiobook is here to set the record straight for branding.

Este libro contiene las estrategias de las jugadas que me llevaron de dormir en el piso de mi gimnasio, a ser dueño de una cartera de empresas que generan 200.000.000 de dólares al año en menos de una década. ¿Quieres saber cuál es la mayor diferencia entre esos dos periodos de tiempo? La cantidad de clientes potenciales que obtuve.

Part memoir, part manifesto, this is the story of a woman determined to go deep inside a business she was raised to hate, so she could save the world – and herself – through advertising. What could possibly go wrong? As a high-level advertising creative director for 14 years, Lu Chekowsky...

Using 52-week radio schedules, the Wizard has been turning advertisers into millionaires with amazing results. In this series, the Wizard shares with you exactly how it's done.

Embark on an enlightening journey with Storybranding mastery, where the alchemy of narrative and brand synergy reshapes your approach to marketing in the digital age. This book unveils the secrets to crafting magnetic brand stories that captivate hearts, forge connections with customers, and elevates your brand above the noise. Discover the art of resonant storytelling, turning your brand into an unforgettable odyssey for your audience.

Not getting the results you want from your career? Maybe it is time to do something different. It is time to think differently. The ideas in this book will not make you a marketing expert, but they will help you think like one - a guerrilla marketing expert. Like guerrilla warfare, guerrilla marketing employs creative tactics to win in a highly competitive environment and unforgiving landscape.

As the irreverent title suggests, entrepreneurship is not for everyone. Steve Halloran’s deeply personal and engaging anecdotes provide listeners with the sobering truth that stepping out on your own in business is some of the hardest work you’ll ever do in your life. Halloran doesn’t sugarcoat anything for his listeners. Instead, he gives the advice he’s cultivated over the course of his storied and successful career as a serial entrepreneur—always teaching, always telling the truth, and always finding the positive among the chaos of being a business owner.

Jay Levinson is the author of eight volumes in the Guerrilla Marketing series. More small businesses use his techniques than any other.

From how to deal with cyberbullying to the strange, true stories behind Barbie and G.I. Joe, media insider Bill Ratner takes an inside look at our wired-up world in a fascinating book - part memoir, part parenting guide - for the digital age. Landing his first job in advertising at age fourteen, Ratner learned early that the media doesn't necessarily have our best interests at heart.

The pandemic has brought both new challenges and new opportunities for authors. More people are buying books, but even more, people are writing and publishing them, also. How can you and your book stand out from the competition? In this second edition of Self-Publishing: You Can Do This!, author and publishing consultant Karen Hodges Miller brings us the latest changes in the publishing industry, updating us on everything from the new surge in audiobook sales to dealing with social distancing.

A Guide to Executing Film Content is a concise roadmap for advertisers, demonstrating how to navigate the complexities of managing and collaborating with external creative partners.

Advertisers use creative content to sell products or services. Creative film content (moving imagery) can reach consumers across multiple media platforms, including—but not limited to—television, the Internet, in-store, or on mobile devices. Creative content starts with an idea brought to life through the film production process, which consists of guiding principles centered on execution by way of specific tasks and actions.

From the top ad people all over the world - the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of yourself - come their own stories, in their own words, about the first work they ever did…and lived to talk about, barely. They talk about the zaniness and craziness; they talk about the good guys and the bad girls, and vice versa; they talk about things you think can only happen on television or in the movies but actually happened to these people. You may not believe what you hear, but in the ad world, you may not believe what you see, either.

Beyond its click-worthy title and eye-catching cover, this book serves a greater purpose: to equip you with the knowledge to critically engage with online content, making informed choices in a sea of headlines vying for your attention. Whether you're a marketer aiming to craft compelling campaigns, a content creator seeking to connect with your audience, or a curious listener eager to understand the dynamics of digital communication, this book holds valuable insights for you.

Compañero de los 100 millones de clientes potencialesUsted puede obtener 2x, 10x, o 100x más prospectos de los que tiene actualmente sin cambiar nada de lo que vende... Este libro contiene los libros de jugadas que me llevaron de dormir en el piso de mi gimnasio a ser dueño de un portafolio de compañías que generan $200,000,000 por año en menos de una década. ¿Quieres saber la mayor diferencia entre esos dos períodos de tiempo? La cantidad de clientes potenciales que estaba recibiendo.