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This heartfelt collection of poems explores the many dimensions of love—its tender beginnings, its enduring presence, its ties through family, and the ache of its loss. With each verse, the poet captures moments of joy, vulnerability, connection, and longing. From the thrill of new love and the quiet strength of lifelong companionship, to the unbreakable bonds of family and the quiet mourning of what once was, these poems invite listeners to feel deeply and reflect on their own experiences with love in all its forms.

Eric Soda started out in the insurance business while in high school in his hometown Princeton, Wisconsin, population 1,200. After high school, while building his insurance business he was also fighting fires and pulling people out of car wrecks as a paid on-call firefighter. It put life into perspective for him. Those years shaped him as a business professional and a person. Those images and lessons stick with him to this day.

christian & ruby have an interesting history. and they have a lot to say.

The Double Win means that we can no longer simply look out for "Number One". We have to look out for the other people, too, because when he or she wins, we win. Individuals, families, organizations, all benefit from such Double Win ideas as getting the most out of life by giving the most to others, how to pass on your wins, how to Double Win any race you choose to run, how to achieve a sense of belonging, how sharing power with employees brings unexpected benefits, and self-esteem builders to establish Double Win relationships.