Showing results for "The Letters" in Business Development & Entrepreneurship

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work...

This audiobook delivers the fascinating account of one Western family’s time living and working in China. Told through a series of letters, China from the Inside: Letters from an Economist presents insights into the society and economy of a country that is often opaque to outsiders and poorly understood. The author’s expertise as an economist and the family’s efforts to integrate into Chinese society furnish a vivid and unique account.

Wise, practical, and profitable letters to entrepreneurs, leaders, managers, and business owners in every field—from a leading executive, investor, and business founder. More than 600,000 new businesses are launched each year. How can a start-up find the funding it needs to survive? When, if...