Showing results for "The Handbook" in Writing & Publishing

“Mary Oliver would probably never admit to anything so grandiose as an effort to connect the conscious mind and the heart (that’s what she says poetry can do), but that is exactly what she accomplishes in this stunning little handbook.”—Los Angeles Times From the beloved, legendary poet...

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.

Audiobook narration is fun, varied, and a whole lot of hard work. Tanya Eby's handbook draws on her 25 years of experience in the audiobook industry to give narrators tips, suggestions, and information on the art and business of audiobook narration.

The craft of writing is a lot like spinning a web: You take threads and weave them skillfully together, and only you know where this intricate network of twists and turns begin and how it will end. Now, with Lawrence Block's expert advice, you can learn this art of entrapping your reader in a maze of fascinating fiction. Spider, Spin Me a Web is the perfect companion volume to Block's previous book on writing, Telling Lies for Fun and Profit, which Sue Grafton noted "should be a permanent part of every writer's library".

HowExpert Guide to Poetry is your ultimate resource for writing compelling poems, mastering techniques, and growing as a poet. Whether you’re a beginner discovering poetry or a seasoned writer refining your craft, this guide provides the tools and inspiration to reach your potential. This book covers all facets of poetry, from foundational principles to innovative techniques, empowering you to create works that resonate. Packed with actionable advice, creative prompts, and expert insights, HowExpert Guide to Poetry guides you step-by-step to becoming a confident, accomplished poet.

Being a writer is not just about typing. It's also about surviving the rollercoaster of the creative journey. Self-doubt, fear of failure, the need for validation, perfectionism, writer's block, comparisonitis, overwhelm, and much more. When you're going through these things, it can feel like you're alone. But actually, they are part of the creative process, and every author goes through them too.

From 70 of the most successful mystery writers in the business, an invaluable guide to crafting mysteries—from character development and plot to procedurals and thrillers—“this is a writing guide that readers and writers will turn to again and again” (Booklist, starred review). Mystery...

It's time to take control of your stories...The 24 Laws of Storytelling distills the lessons learned from stories past and present into a practical audiobook that you can use for any story you decide to write. This audiobook will teach you the principles you need to immerse your audience, deliver immensely satisfying drama, and educate better than any textbook or lecture can.

If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. 

Learn how to turns words into cash, that's all you need. Get this audiobook now and you'll learn how to.

It's so easy to focus on writing and marketing because that’s what builds a writing career. But if you don’t plan on what will happen to your books after your death, everything you’re doing right now won’t matter. This book will help you get your affairs in order and create an estate plan so that you can create a legacy that will continue making money for your family long after you're gone. From passwords to bank accounts to book retailer accounts, this book will hold your hand through the process of getting your ducks in a row.

The Author Heir Handbook is a concise guide for heirs written in plain English that will help you understand an author's publishing business, the different components that the deceased author used to create books and income, and how to manage those components. It will save you countless hours by helping you figure out where to spend your time and effort. Managing an author's estate is hard work, but this book will help simplify the process. You just might even be able to do more with the estate than the author ever could in their lifetime.

In his audiobook "Copywriting & Content Marketing Made Simple For Beginners: A Step-By-Step Handbook For Writing Highly Converting Content & Ad Copy," Ben Dean helps novices in the field understand the ins and outs of copywriting and content marketing. This thorough manual is designed with the novice in mind, dissecting intricate ideas into manageable steps that can be implemented right away. Dean begins by outlining the basics, including what content marketing and copywriting are and why they are so important to companies in the digital era. However, this audiobook is not just about writing.

There are a lot of books about writing out there. If you’re like most writers, you’ve just about read or listened to them all. But learning how to write (and organize and outline and plot and edit and save the cat and market a breakout book) is one thing. Making and living a sustainable creative life in the face of...everything...is an entirely different matter. To know how to do that, we need to take a look at what goes on between the lines of our lives as writers so that we can live them with maybe a little more thought and intention.

Schriftsteller müssen nicht nur schreiben. Sie müssen auch die emotionale Achterbahnfahrt des Autorendaseins überleben. Selbstzweifel, Versagensängste, die Suche nach Bestätigung, Perfektionismus, Schreibblockaden, Vergleichszwang, Überforderung und vieles mehr begegnen uns auf dieser Reise. Während du dich mit diesen Gefühlen herumschlägst, kommt es dir vielleicht so vor, als wärst du allein. Doch es ist alles Teil des kreativen Prozesses, den jeder Autor durchmacht.