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We live in a world of seemingly limitless consumer choice. Yet, as every shopper knows without thinking about it, many everyday goods—from beds to batteries to printer paper—are available in a finite number of "standard sizes." What makes these sizes "standard" is an agreement among competing firms to make or sell products with the same limited dimensions. But how did firms—often hotly competing firms—reach such collective agreements?

After she's hit by lightning at a wedding, 12-year-old Lilah Bloom develops a new talent: She can hear dead people. Among them, there's the overopinionated Bubby Dora, a prissy fashion designer, and an approval-seeking clown who livens up a séance. With Bubby Dora leading the way, these and other sweetly imperfect ghosts haunt Lilah through seventh grade, and help her face her one big fear: talking to - and possibly going to the seventh-grade dance with - her crush, Andrew Finkel.