Showing results for "Propaganda" in Business & Careers

"Propaganda" by Edward Bernays is a groundbreaking exploration of the power of influence and persuasion in shaping public opinion and behavior. Originally published in 1928, this seminal work unveils the techniques used by governments, corporations, and institutions to guide public thought, cementing Bernays' reputation as the "father of public relations." With startling insights, Bernays explains how propaganda, when used responsibly, can educate and unify societies—but when misused, can manipulate and mislead.

Noam Chomsky’s backpocket classic on wartime propaganda and opinion control begins by asserting two models of democracy—one in which the public actively participates, and one in which the public is manipulated and controlled. According to Chomsky, "propaganda is to democracy as the bludgeon...

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Even the most casual reading reveals that the principles he sets out in this short but compelling book remain as true as ever in the present era of social media and AI. Bernays (1891–1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape.

There is no doubt that public relations (PR) can move mountains for innovation-driven companies. Though the outputs of PR can confer significant advantages on companies seeking to change the status quo, build their brand equity, and drive sales, too often common mistakes result in wasted money, finger pointing, and tattered reputations.

Low-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting - from Trump and the Brexit debate to companies that tell us 'your call is important to us'. How did we get to a place where bullshit is not just rife but apparently so effective that it's become the communications strategy of our times? This brilliantly insightful book steps inside the panoply of deception employed in all walks of life and assesses how it has come to this.

En El Libro Secreto de la Propaganda , Alejandro Llantada explora las poderosas técnicas detrás de los mensajes que mueven masas y transforman sociedades. Desde líderes políticos hasta marcas icónicas, quienes han alcanzado el éxito duradero lo han hecho siguiendo principios fundamentales que ahora puedes descubrir. No importa si cuentas con millones de dólares como los partidos políticos o apenas una idea y una hoja en blanco como Lenin o Lutero: el poder de la propaganda está al alcance de cualquiera que se atreva a dominarlo.

Her birimiz propagandanın hedefi olduğumuzun farkına bile varmadan günde birçok kez propagandayla karşı karşıyayız. Hangi kıyafetleri giymeyi seçtiğinizi, hangi filmleri izlediğinizi, seçimlerde kime oy verdiğinizi düşünün. Seçimleriniz kime bağlı? Size bağlı olduğundan emin misiniz? İnanması zor olabilir ama gerçekten kontrol ediliyoruz, zevklerimiz ve fikirlerimiz bizim için şekillendiriliyor, neyi istememiz, satın almamız ve sevmemiz gerektiği dayatılıyor. Ve tüm bunlar çoğunlukla adını hiç duymadığımız insanlar tarafından yapılıyor.

Hosted by some dudes talkin some serious sh*t. Sounds true. Sounds good. Maybe eat your MREs while you take it all in? Join us on Discord - https://discord.gg/qymzKMT449

In this Webby Award-winning narrative podcast, co-hosts Josh & Malcolm from BRINK MEDIA reveal the hidden influence of the propaganda all around us and how it continues to profoundly shape our culture today.

Murilo Moreno tem um olhar diferente para as coisas do dia a dia. Ele vê, e nos conta, o que está diferente, aquilo que você vê todo dia e não percebe. Em suas redes sociais, traça um retrato das mudanças no comportamento do consumidor e no marketing das empresas. Mudanças tão sutis que passam despercebidas até que um dia você acorda e se pergunta: quando foi que mudou e eu não notei? Agora é hora de ter uma visão maior. Não total. Pois quando você pisca, tudo já mudou novamente.

Welcome to Blank Propaganda Machine — the comedy channel where satire, absurdity, and unfiltered humor converge to lampoon the world of propaganda and debate. Featuring a lineup of original podcasts, we parody the tactics of media manipulation and over-the-top rhetoric, delivering content that’s as thought-provoking as it is hilarious.

In today's world, we are exposed to different kinds of manipulation and will-extortion. For instance, governments use their powerful media to influence public opinion and manipulate the public according to their political agendas. Corporations also use advertisement and public relations to influence and coerce crowds to buy their overpriced goods and services. Religious groups and cults have their own methods for recruiting young people and forcing them to embrace their strange ideas and adopt their rigid styles of living.