Showing results for "Normal!" in Marketing

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.

Als Basislager Coworking Space stecken wir mitten in der Welt der neuen Arbeit, neuen Geschäftsmodelle und neuen Ansichten. Diese Neuigkeiten werden früher oder später als völlig normal wargenommen... Aus diesem Grund sprechen wir mit Gästen aus verschiedenen Tätigkeitsfeldern über eben diese Themen und Fragen, wie Querdenken, Transformation und Veränderung zum geschäftlichen Erfolg führen kann. So wird aus "Neu" schlussendlich "Normal".

In the Not the New Normal Podcast, B2B Communications Specialist, Alex Moscow and B2C Mathematical Psychologist Martin Lucas, explore the psychology that drives purchasing habits, how they change over time (rather than overnight!) and the implications it has for sales and marketing.

How Marketing , Interaction and Personalization has evolved and adopted to new methods in the new normal.

The health care industry is facing unprecedented times. COVID-19 has upended our economy, disrupted the normal flow of our everyday lives and made our hospitals and health systems the front line of battle during this public health crisis. As our industry responds to COVID-19, some of us are beginning to wonder: how we will return to “business as usual” (and what does that even look like)?Chris Boyer, the host of “The New Normal: Conversations About the Future of Healthcare,” a new podcast from Touch Point Media, is a senior-level digital strategist and has worked with hospitals and ...