Showing results for "Invisible" in Decision-Making & Problem Solving

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools...

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.

Unprecedented access to infinite solutions has led us to realize that having all of the answers is not the answer. From innovation teams to creativity experts to crowdsourcing, we've turned from one source to another, spending endless cycles pursuing piecemeal solutions to each challenge we face. What if your organization had an effective systematic approach to deal with any problem?

Detrás de cada cambio en el mercado, avance tecnológico y movimiento social hay fuerzas invisibles que moldean nuestro mundo con un poder abrumador. Estas fuerzas —efectos de red, leyes de potencia, emergencia— crean imperios, transforman sociedades y determinan quiénes ganan y quiénes pierden, pero siguen siendo invisibles para la mayoría. Al entender estos patrones más profundos, atravesamos una puerta sin retorno hacia una visión radicalmente expandida de cómo funciona realmente la realidad.