AUTHOR

William Ammerman

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I wrote The Invisible Brand because I want you to understand how advances in artificial intelligence are impacting you through the world of marketing and advertising. My background as an advertising executive, coupled with my post-graduate work in artificial intelligence, gives me a unique perspective on the subject of marketing in the age of AI. Currently, I have the privilege to serve as the Executive Vice President of Digital Media for Engaged Media (part of Six Sails) where I manage digital publishing for a dozen consumer publications. Formerly, as Global Head of Advertising for Frankly Inc., I managed digital advertising for hundreds of television stations, including their websites, mobile apps, and connected television (OTT) platforms. Prior to that, I was Tribune Media’s Vice President of Programmatic and Data-Driven Revenue, and held senior advertising positions with Hearst Television and Capitol Broadcasting. I have a master’s from the UNC School of Media & Journalism and I have completed post-graduate work in artificial intelligence at MIT.

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The Invisible Brand

Marketing in the Age of Automation, Big Data, and Machine Learning

By: William Ammerman

Narrated by: Jason Culp

Length: 8 hrs and 48 mins

Release date: 14-06-19

Language: English

4.5 out of 5 stars 2 ratings
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