Showing results for "Hollywood" in Marketing & Sales

The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies -- Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi – as they scramble to...

How to use the principles of Pixar-style storytelling to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes. Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways...

A field guide to the visionaries and the fans who are reinventing the art of storytelling. Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach media as experiences to immerse ourselves in at will.

Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. Most businesspeople don't fully understand the concept of charm. It ought to be a reflex, a conditioned response, to "turn on the charm" when dealing with customers, clients, associates, and employees, but it isn't. Charm draws customers. Charm gets noticed. But charm is only partly innate. Much of it is learned.

Chasing Hollywood is not just a marketing book. It is a memoir wrapped in the cultural phenomenon of films that have shaped our lives. Learn timeless lessons about the remarkable hard work and genius artistry that went into the creation and promotion of movies we love. Films that served as...

Entrepreneurs have a lot to learn from working actors (which make up less than 10% of the actor community). Working actors (and other media personalities) in Hollywood need to build resilience in the face of rejection, network to grow themselves as a business, market themselves and sell themselves. Entrepreneurs have to do all those things also! The Business of Hollywood Podcast is insider advice from Hollywood for today’s entrepreneurs. If they can make it in Hollywood you can make it as an entrepreneur!

This book is not a get-rich-quick scheme, and neither is this just another how-to book about setting up an account online that anyone with a mouse and keyboard can do without issue. This book is a comprehensive guide about a formula, a specific formula, about how upcoming artists and non-artists can make $1,000 or more on Etsy every day. It doesn’t require any experience, any background in financing, or any complicated knowledge about marketing.

A clinical psychologist and writer/producer share secrets to overcoming presentation anxiety and crafting the perfect "award-winning" pitch - no matter what industry you work in!  

Von Blockbustern lernen: Wie man mit Jordan Belford, Walter White und John Rambo ein besserer Verkäufer wird. Wie man das richtige Produkt für den Markt und sich selbst findet. Schnell und einfach für den Kunden bedeutet: schnell und einfach für den Verkäufer.

Do you work in the entertainment industry and dream of starting your own business but have no idea where to start? Whether you’re just starting to think about a side hustle or ready to dive in and switch things up completely, The Hollywood Second Act Club podcast is your launchpad for creating a life and business that is authentically you! Join Alexis Walker, industry veteran, and professional coach, as she interviews showbiz insiders who have created inspiring lives and businesses on their terms. You’ll also hear insights and strategies from experts on branding, marketing, mindset, and ...

In diesem Hörbuch bekommst du alle wichtigen Informationen, um auf den diversen Social-Media-Plattformen so richtig durchstarten zu können. Calvin Hollywood begleitet dich von den wichtigsten Grundlagen bis hin zu speziellen Strategien und Techniken und erklärt dir das alles in einer verständlichen, lockeren und direkten Art und Weise, sodass du dich direkt an die Umsetzung machen kannst.

Was ist der Unterschied zwischen einem Kunden und einem Fan/Stammkunden? "Der Kunde kommt zu uns, weil er muss bzw. etwas braucht, der Fan kommt zu uns, weil er möchte." Das Seminar "Vom Kunden zum Fan" hat Calvin Hollywood bereits für mehrere Unternehmen durchgeführt und extrem positives Feedback bekommen. Im Schwerpunkt geht es um Körpersprache, Kommunikation, Positionierung, Psychologie, Vermarktung und vieles mehr.

Join Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrities and influencer marketing. Learn from her 25 years of experience as she shares advice and insights, and interviews experts on a wide range of how-to-do business and marketing topics. With over 250 episodes recorded since 2017, the podcast series is positioned for entrepreneurs, brand marketers and agencies to learn best practices from, and better ways to run their companies. Learn both the ‘magic sauce’ to finding success, and the ...