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The artists, musicians, and writers we think of as 'very creative' are just like us, except that they have spent time developing and realizing ideas and have found the confidence to share them with the world. None of this comes naturally. This wide-ranging book offers research, advice, and philosophy to fuel your understanding and passion for creativity.

Creativity is about capturing those moments that make life worth living. Legendary psychologist Mihaly Csikszentmihalyi reveals what leads to these moments - be it the excitement of the artist at the easel or the scientist in the lab - so that this knowledge can be used to enrich people's lives. Drawing on nearly 100 interviews with exceptional people, from biologists and physicists, to politicians and business leaders, to poets and artists, as well as his 30 years of research, Csikszentmihalyi uses his famous flow theory to explore the creative process.

This audiobook is the result of years of working through the challenges that hampered my own creativity. The techniques and strategies I share here will enable you to revive the creative glow you had as a child and apply it to see amazing accomplishments in your life, starting today!

Every successful business endeavour is born of a unique and innovative idea, and that in turn was born from the creative thinking of the people behind it. Then why is it the case that so many executives, founders and managers fail to actively develop and apply their creativity? The Creativity Factor clarifies how creativity is a key ingredient of effective leadership, before highlighting the strategies and approaches through which you can actively develop and cultivate your creative capabilities.