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The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.

As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt.

The best and the brightest use advisors and experts. Whether in business, sports, entertainment, academia, or politics—expert help is a fundamental enabler of success. That means that the demand for expert advice will grow and the competition will increase for such help. This isn't a matter of "certificates" and "universities," it's a matter of specific skill and behavioral sets that create a trusting bond and reliance. Trusted advisors are beyond coaches—they are comprehensive resources and supporters.

In this motivational book, aspiring business consultants are guided through a comprehensive approach to becoming the best in their field and offering premium services to clients. The book covers essential aspects of a successful consulting practice, from understanding the fundamentals of consulting to mastering a niche, building strong client relationships, and maintaining a healthy work-life balance.

Du möchtest eine erfolgreiche Unternehmerin / ein erfolgreicher Unternehmer werden? Doch bis dato hat es mit der Erfolg noch nicht so gut geklappt und du weißt nicht so recht woran das liegt? Keine Sorge, damit bist du in guter Gesellschaft, denn auch sehr erfolgreiche UnternehmerInnen sind nicht von heute auf morgen erfolgreich aufgewacht. Für alle war es ein Prozess und somit ein Weg, den sie gegangen sind.

Don't just self-publish a book on Amazon, learn how to make it passive income! Against more than four million other books, you need to know how to launch a book and how to get enough sales that keep it ranked in the top ten. You need to know how to pick categories and how to write a book that sells itself. That's what this audiobook is all about. You won't find this in any other book about self-publishing on Amazon. These are the secrets that will set you apart from millions of other authors.