Maria spoke to James on the podcast about supporting marketing apprentices, and giving those students the knowledge, skills and behaviours to support a business's marketing projects.

She spoke about the changes with marketing apprenticeships and how tech and platforms are improving and changing at an exponential pace.

And how AI is important, but not for what you may think! Customer analysis is one that Maria spoke about using Ai for - and how it is the perfect tool for making those analysis sessions much quicker.

Listen to how those students, armed with that knowledge, can grow and mold with a business - which is a fantastic opportunity for both parties!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Old Trafford, Manchester, June 2026

Mamit spoke to James on the podcast at Old Trafford about furnishings, and the difference marketing has to be when reaching B2B customers...

They discussed about the segmentation of customers, how to differentiate between the two and that marketing to those is so important.

They also spoke about research emotions and funnels - listen to find out more!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Old Trafford, Manchester, June 2026

Ben jumped on the podcast with James at Old Trafford and spoke about all things Manchester.

About tapping into the importance of a logo; the feeling that a logo can give people; to evoke a memory - and that businesses recognise that and want to work with them.

He spoke about the importance of partnerships, and that having the same outlook and passion for Manchester is what brings partnerships together.

He also spoke about authenticity and trust - but you'll have to listen to find out more!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Old Trafford, Manchester, June 2026

Alix spoke to Morella on the podcast in Brighton.

They spoke about the evolving trend in golf travel! How sporting holidays have changed - how people now seek combined golf and experience packages, from wine tours to nature adventures.

Morella explained about the change in focus; it used to be just golf trips, but now it is more about the destination, or an experience such as safari - but with golf included. And not just the stereotypical single males, but families and all-female groups too.

She spoke about how simple marketing - such as Direct Marketing - is very effective for her target market, and how tone of voice and terminology is crucial when marketing to clients.

They of course mentioned Ai! And how to improve socials.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Brighton, June 2026

Michael jumped on the podcast with Alix in Brighton.

They spoke about the importance of perception - of bus drivers and the job itself. From recruiting a diverse group of people for the job, with real stories of current drivers sharing the good salary and the benefits of driving people to their destinations!

Michael spoke about different ideas and content that is relevant to the audience, and a campaign that they released recently in a 'gaming format' perfect for the TikTok users.

Quicker commutes and Sally Gunnell were also spoken about - but you'll have to listen!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Brighton, June 2026

Mathias spoke to Alix on the podcast in Brighton about the niche market of dairy farms.

They discussed the channels available for farming, how the audience has changed from once very localised to now very varied - and creating content for these different channels.

He also spoke about how he wants to introduce Ai into his marketing toolbelt. And how the German market chooses stories over static imagery!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Brighton, June 2026

Amy spoke to Alix on the podcast in Brighton about the delicate subject of surrogacy.

They spoke about the expansion of the UK and US companies, the differences of finding matches in the UK and overseas and how this affects marketing.

Amy told Alix about the advertising in Mexico, and unlike the UK, how Facebook and TikTok are their biggest channels.

And how socials for a serious subject can be fun!

(oh and Ai too)

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Brighton, June 2026

Louise jumped on the podcast with James at Villa Park.

They spoke about the misconception that Cheltenham is just a racecourse - but they actually only race 16 days of the year! And that's a lot of days to fill the 380 acres of countryside and venue space for many different events, from conferences and events to music festivals. And because of that they constantly need good B2B and B2C marketing.

She spoke about the importance of the marketing funnel and the biggest point. That great marketing needs to get the event planners and bookers to visit the venue - to see for themselves the reality that they are event-ready in many beautiful spaces.

They discussed USPs, how to use history and heritage in marketing and to utilise the already successful wow factor and racing quirks in their marketing to clients.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Villa Park, Birmingham, April 2026