Roel Schatorjé is the Founder of MOYU, sellers of erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet. Founded in 2019 they now sell via wholesale, and their Shopify store, in total sales are €1.5million a year.

In this returning guest episode, Roel shares how the business has evolved over the last three years – shifting from DTC to B2B, streamlining the team, and expanding internationally in a far more sustainable way. It’s an honest look at what it really takes to scale an eCommerce brand without burning cash or adding complexity.

Hit PLAY to hear:

• How Moyu turned everyday customers into high-value B2B clients 💼
• The exact shift that helped them scale to €1.5M revenue 🚀
• Why cutting their team from 10 to 4 actually made them MORE efficient ⚙️
• The smart (and cheaper) way they’re expanding internationally 🌍
• How sampling and real-world experiences are driving sales 🤝
• The simple process fixes saving them hours of wasted time every week ⏳

Key timestamps to dive straight in:

[04:42] Balancing current projects and development

[07:30] Streamlining quoting and retail growth

[11:53] Promoting the notebook via sampling

[13:35] Corrugated stone paper packaging

[17:31] Challenges of international expansion

[21:24] Flexible work arrangements for agents

[23:28] Listen to Roel’s Top Tips!

Full episode notes here: https://ecmp.info/594

In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a recent webinar focused on one big question: How can eCommerce brands grow both sales and profits in 2026?

Chloe is joined by three expert voices from very different areas of eCommerce – promotions, CRO and experimentation, and growth strategy – to explore what’s really driving performance right now.

From intelligent offers and smarter discounting to experimentation, retention, and measuring what truly matters, this is a practical, insight-packed conversation designed to help you grow more efficiently in 2026.

Hit PLAY to hear:

• Why most brands are losing money with discounts (and how to fix it) 💸
• The simple shift that separates demand creation vs demand capture 🎯
• How to stop pouring budget into a “leaky bucket” of customers 🪣
• The truth about conversion rate – dead metric or still king? 📊
• How to grow sales AND profit at the same time (yes, really) 📈
• The #1 mindset top brands use to consistently improve performance 🧠

Key timestamps to dive straight in:

[07:55] Intelligent Offers

[19:15] The advice I've been giving most often to brands to help them improve their profits is...

[27:00] How to measure success? KPIS, Metrics, Benchmarks and more

[35:00] CRO improvements are the only way to improve ALL your marketing performance

[44:26] You CAN grow profits and sales at the same time

[52:30] Final takeaways

Full episode notes here: https://ecmp.info/593

Faye Whitley is the co-founder and managing director of Beevive creators of The Original Bee Revival Kit, and recent Dragon’s Den stars. Founded in 2018 they’ve sold over £2million of product via their Shopify store and over 350 wholesale customers selling their products in the UK.

In this episode, Faye shares how a simple idea turned into a fast-growing, purpose-led eCommerce brand. We explore how Beevive scaled through community, crowdfunding, and smart channel strategy – while staying true to its mission of helping bees and educating customers.

Hit PLAY to hear:

• 🐝 How a single moment saving a bee turned into a £2M eCommerce brand
• 🚀 The exact steps Beevive used to grow from idea to multi-channel success
• 💡 Why community-led marketing (not ads) drove real traction
• 🎯 The smart way they use Kickstarter to fund and launch new products
• 🛍️ How wholesale + DTC unlocked faster, more stable growth
• 🌱 The simple brand mission that made customers care—and keep buying

Key timestamps to dive straight in:

[03:53] Saving a struggling bumblebee

[06:41] Creating eco-friendly bee solutions

[11:40] Viral video boosted early growth

[14:02] Giving back through education

[16:55] Launching through Kickstarter

[22:45] Preparing for a product launch

[25:11] Listen to Faye’s Top Tips!

Full episode notes here: https://ecmp.info/592