Shopify SEO is always changing, from technical to AI. Tune in to hear the latest and greatest Shopify SEO advice.
This week, Nick uncovers the latest updates to Shopify SEO and what you need to do, to keep your online store / DTC brand growing on SEO.
Nick's been working in SEO since 2007, servicing thousands of brands and remaining at the heart of SEO developments. His PPC & SEO agency, Spec Digital, helps Shopify Stores harness the power of Shopify SEO to grow organic revenue. In this episode, you'll learn:
- Things you need to change today to maximise Shopify SEO
- The latest Shopify SEO strategies to boost revenue for your store
- Shopify apps than can support your Shopify store's SEO growth
0:00 Intro
1:27 - #1: Why You Need a Shopify SEO LLMs.txt File Now
3:24 - #2: Optimizing for SEO Keywords AND SEO FAQs
5:57 - How FAQs & SEO Shopify Blog Content Get You Cited by ChatGPT
7:32 - #3: Building New Shopify Pages — The Biggest Missed SEO Opportunity For Your Store
8:42 - Ingredient/Feature Page Examples: The Health Supplements That Crush Shopify SEO
10:23 - Benefits, Use Cases & Results Pages For Boosting SEO
13:23 - #4: Why Most Brands Get Reviews Completely Wrong For Shopify SEO
16:12 - Outro
The Winning With Shopify Podcast is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.
This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom.
Seguno: Shopify Email Marketing
Listeners get a free customer analysis and strategy session with an email expert.
https://www.seguno.com/winning-with-shopify-podcast
Yoast: Shopify SEO.
Listeners get 15% off Shopify and Wordpress, with code WWS15
https://yoast.com
Inventory Planner: Shopify Inventory Management
Listeners can join a free 7-Day inventory bootcamp
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
TaxCloud: Shopify Sales Tax Management.
Listeners get free Migration onboarding, as a Winning With Shopify Listener
https://taxcloud.com/winning

Optimise your Shopify setup for ecommerce growth, through both wholesale and your online store.
This week, Nick interviews the amazing Paul O'Sullivan, Co-Founder of IrelandsEye. Paul shares the twists and turns of how he and his brother founded, grew, struggled and thrived in their incredible premium Irish knitwear brand.
From manufacturing abroad to getting the materials and Shopify marketing just right, Paul shares some hard and honest truths about growing a DTC brand off the back of their wholesale growth. In this episode, you'll learn:
- How to thrive in both direct-to-consumer and wholesale
- Shopify setup, Shopify apps and Shopify marketing
- Creating a 7-figure store from the ground up
Timestamps:
0:00 Intro
0:41 Islandseye: 32 Years of Wholesale Before Launching Shopify
3:22 The COVID Pivot To a Shopify Setup
7:31 The Quality Behind Every Garment
10:27 How to Make a Profit Manufacturing in Dublin (An Expensive City)
13:25 Bringing Production Back to Ireland & How It Changed Everything
19:22 Turning Negative Shopify Reviews Into Fans & Building Customer Lifetime Value
28:10 How Getting Featured in TV Shows Drove Organic Growth
37:18 Outro
Winning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.

Seguno: Shopify Email Marketing
Listeners get a free customer analysis and strategy session with an email expert.
https://www.seguno.com/winning-with-shopify-podcast
Yoast: Shopify SEO.
Listeners get 15% off Shopify and Wordpress, with code WWS15
https://yoast.com
Inventory Planner: Shopify Inventory Management
Listeners can join a free 7-Day inventory bootcamp
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
TaxCloud: Shopify Sales Tax Managment.
Listeners get free Migration onboarding, as a Winning With Shopify Listener
https://taxcloud.com/winning

8 Shopify marketing growth strategies for brands of all sizes and niches, who want ecommerce growth.
This week, Nick Trueman from Spec Digital and the Winning With Shopify Podcast host outlines 8 Shopify Growth Strategies that businesses cannot ignore. Nick's been running his ⁠PPC & SEO Agency,⁠ Spec Digital since 2007 and has serviced thousands of brands over that time.
Nick shares his top tips for growing (or aspiring) Shopify Stores on things they can't neglect, based on his extensive experience of things going well for brands, or, falling apart. In this episode, you'll learn:
- The secret 8 strategies that generate ecommerce growth for brands
- Hidden opportunities to scale up your Shopify Store setup and performance
- How to protect Shopify product margins whilst growing
0:00 Introduction – Winning With Shopify Podcast
1:15 The Dangerous Mistake of Relying on One Marketing Channel
4:00 Paid Ads vs Organic Growth: Why You Need Both
6:15 The Hidden Revenue Opportunity Most Brands Ignore
8:25 How to Win Back Customers Who Stopped Buying
10:45 Why Great Products Still Fail (And How to Fix It)
13:00 Turn Existing Customers Into Your Best Sales Team
15:00 The Profit Margin Strategy That Fuels Faster Growth
17:00 Building a Business That Doesn't Depend on One Person
18:30 The 8 Growth Strategies Every Shopify Brand Needs
19:48 Final Thoughts
Winning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.
Seguno: Shopify Email Marketing
Listeners get a free customer analysis and strategy session with an email expert.
https://www.seguno.com/winning-with-shopify-podcast
Yoast: Shopify SEO.
Listeners get 15% off Shopify and Wordpress, with code WWS15
https://yoast.com
Inventory Planner: Shopify Inventory Management
Listeners can join a free 7-Day inventory bootcamp
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
TaxCloud: Shopify Sales Tax Managment.
Listeners get free Migration onboarding, as a Winning With Shopify Listener
https://taxcloud.com/winning

Artisan Food Ecommerce: How Cutter & Squidge Achieved 500% Growth Through Shopify, Branding and Operational Scale

Emily and Annabelle, founders of Cutter & Squidge, reveal how they scaled their artisan food business by 500% in just 12 months while maintaining product quality, customer loyalty, and brand integrity!

Emily and Annabelle (Founders, Cutter & Squidge) share the growth strategies, operational systems, and ecommerce decisions that helped transform a small handmade brownie business into a nationally recognised food brand.

In this episode, you'll learn:

• How to scale an artisan food business without compromising quality
• The operational and fulfilment systems needed to support rapid growth
• How branding, packaging, and customer experience drive repeat purchases
• The role Shopify and ecommerce technology played in scaling the business
• Lessons from managing demand spikes, supply chain challenges, and nationwide expansion

00:00 Introduction
02:10 The Origins of Cutter & Squidge
04:35 Scaling Handmade Production
07:50 Ecommerce Fulfilment and Logistics
10:15 Building a Memorable Food Brand
13:40 Managing Supply Chain Challenges
16:05 Using Shopify to Support Growth
18:30 Navigating Rapid Growth During Covid
22:15 Marketing Strategies and Customer Retention
25:50 Wholesale Growth and Retail Partnerships
29:20 Expanding from Local to Nationwide
32:45 Handmade Production vs Automation
36:10 Forecasting, Planning and Technology
39:30 Customer Feedback and Product Development
42:00 Seasonal Campaigns and Gifting Opportunities
44:20 Lessons for Ecommerce Entrepreneurs
46:00 Connect with Cutter & Squidge

Website:
https://www.cutterandsquidge.com

Instagram & TikTok:
@cutterandsquidge

Winning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. Every Friday, Nick Trueman interviews successful founders, ecommerce experts, and Shopify partners to uncover the strategies behind real business growth. New episodes every Tuesday and Friday.

Sponsors:

Yoast – Get 15% off all monthly Shopify purchases for the first six months with code WWS15:
https://yoast.com/winningwithshopify

TaxCloud – Book a tactical session covering tax reconciliation, returns, compliance, and more:
https://taxcloud.com/summer

Seguno – Get 20% off your first three months of email marketing with code WWS20:
https://www.seguno.com/winning-with-shopify

Brightpearl – Join the bootcamp and elevate your inventory management:
https://info.brightpearl.com/winning-with-shopify

Follow Winning With Shopify:

Instagram: @winningwithshopify
YouTube: @winningwithshopify
Newsletter: https://wwspodcast.com

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Interested in sponsoring the show?
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In this week’s Tuesday Teabreak Talks, we’re diving into the latest updates from Shopify, and why they could completely change the future of e-commerce as we know it.

From AI-powered store creation and instant theme generation to smarter admin-side assistance, Shopify is making it easier than ever for businesses to launch and manage online stores. We’re also taking a look at Sidekick’s newest features, including voice chat and screen sharing, and what these updates mean for merchants moving forward.

But here’s the important part: while the tech is impressive, AI is still just a tool. It can’t think creatively, understand your customers like you do, or replace the human touch that makes a brand stand out.

AI can only work from what it’s been taught, shown, or told.So if you’ve built a unique business with personality, originality, and real human connection - keep being unique. That’s still your biggest advantage.

Want to work with Nick? Reach out here https://spec.digital/

In this episode, Nick sits down at Subsummit with Kit Stanwood, founder of Golden Tallow, a luxury Wagyu tallow skincare brand.Unlike many founders who join the show after scaling to millions, Kit is actively building her business in real time. From sourcing ingredients and creating products to leveraging AI tools, this episode offers a behind-the-scenes look at modern entrepreneurship.Kit shares how she launched her first skincare product, used customer feedback to develop new products, built a Shopify store from scratch, and manages her business as a solopreneur with AI-powered workflows.Guest:Kit StanwoodWebsite:https://goldentallow.comInstagram:https://www.instagram.com/goldentallowTikTok:https://www.tiktok.com/@goldentallowYouTube:https://www.youtube.com/@GoldenTallowWhat You'll Learn:How to launch a skincare brand from scratchWhy customer-led product development worksHow AI acts as a solopreneur's co-founderBuilding systems before scalingCreating products your audience actually wantsLeveraging personal branding for ecommerce growthHow to use Shopify as a solo founderThe future of AI-powered entrepreneurshipKey Takeaways:00:51 Entrepreneurial Skillset for Success01:52 Smart Sourcing: Samples & Quality02:40 Funding First Product Batches03:25 Wagyu Tallow Skincare Innovation06:53 Solopreneurship with AI Co-Founders08:11 Customer-Led Product Development12:09 Documenting Business Processes: Scaling16:24 Leveraging Personal Brand for Sales19:36 Solopreneur Mental Health Strategies21:31 AI: Solopreneur's Unfair Business Edge25:33 What's Next for Golden Tallow?EXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠⁠Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by https://spec.digital/, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

Most Shopify brands are leaking revenue because they’re getting the simple stuff wrong.

In this week’s Tuesday Tea Break Talks, we break down 5 quick fixes that apply to almost any ecommerce brand - regardless of size, niche or turnover.

We cover:
• Why Shop Pay should probably already be enabled
• The hidden SEO and UX issue with /collections/ URLs
• How stronger guarantees increase conversion confidence
• Why charging for returns might be costing you more than you think
• The importance of testing changes properly instead of “just doing stuff”

Small changes. Big impact.

If your store is doing over £1m/year and you want help uncovering hidden growth opportunities, reach out and let’s have a chat https://spec.digital/