In this episode of the Winning With Shopify podcast, Nick Truman sits down with Adam Pearce, CEO and Co-Founder of Blend Commerce, to break down what actually drives conversion rate optimisation (CRO) for Shopify brands.

This conversation goes far beyond simple conversion rates. Adam explains how leading ecommerce brands improve revenue per session, customer lifetime value (LTV), UX, product pages, filtering systems, and retention strategies to drive long-term growth.

If you run a Shopify store and want to increase sales without relying purely on more traffic, this episode is packed with practical insights.

Guest: Adam Pearce – CEO & Co-Founder of Blend Commerce

Website: https://blendcommerce.com

LinkedIn: https://www.linkedin.com/in/adampearcemarketing

What you’ll learn:

• How Shopify brands increase revenue with CRO

• Why conversion rate is often the wrong metric

• The importance of revenue per session and LTV

• How UX impacts ecommerce growth

• Common CRO mistakes brands make

• Why heatmaps and customer data matter

• How brands like Dr. Squatch and Stubble & Co approach CRO

• The role of retention in ecommerce profitability

Key Takeaways:

00:31 Increase Shopify Revenue 65% with CRO

00:34 Overcoming Founder Pushback on CRO

00:52 From Politics to Process in CRO

01:22 Dynamic vs Static CRO Process

02:41 Unlocking Conversion: The Power of Data-Driven Design

03:51 CRO Agency as UN in Organizations

05:25 Understanding Revenue Per Person Metric

06:30 CRO Failure: Aesthetics Over Function

07:32 CRO Failure: No Clear Growth Goals

08:27 Conversion Rate Optimization: A Misnomer

16:40 Use Heatmaps for Data-Driven UX

18:30 Stubble & Co's CRO Filtering Strategy

19:17 CRO is an Ongoing Business Process

22:38 LTV as Your North Star Metric

26:41 Educate Customers During Delivery Window

32:47 Dr. Squatch's Aligned Marketing & UX

EXCLUSIVE WWS OFFERS:

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠⁠

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠⁠

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠

Join the bootcamp and elevate your inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠⁠

Follow us on socials:https://www.instagram.com/winningwithshopifypodcasthttps://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopify

Join our newsletter: https://wwspodcast.com/

Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency

Become a sponsor: https://wwspodcast.com/pages/sponsorship

Most ecommerce brands are collecting data… but asking the wrong questions.

In this episode of the Winning With Shopify podcast, Nick shares 5 powerful questions every Shopify brand should be asking their data to improve profitability, marketing performance, and customer growth.

Recorded live from SubSummit in Kansas City, this episode covers the hidden insights many brands completely miss — including order profitability, customer profitability, landing page behaviour, and channel performance.

You’ll learn:

• Why revenue alone is misleading
• How to identify your most profitable customers
• Why ROAS targets shouldn’t be the same for every product
• How landing pages influence purchasing behaviou
• What channels are actually driving profitable growth

If you run a Shopify store, manage ecommerce marketing, or want to scale smarter using data, this episode is packed with actionable insights.

Subscribe for more Shopify growth tips, ecommerce strategies, and marketing insights.

Follow us on socials: ⁠

https://www.instagram.com/winningwithshopifypodcast/⁠⁠

https://www.tiktok.com/@winningwithshopify⁠⁠

https://www.youtube.com/@winningwithshopify⁠

Join our newsletter: ⁠https://wwspodcast.com/⁠

Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency

Become a sponsor: ⁠https://wwspodcast.com/pages/sponsorship

What would selling 5 million units of one product do for your business?

In this episode, we sit down with Amy Anzel, founder and CEO of Hollywood Browser Beauty to unpack how she built one of the UK’s most recognised dermaplaning brands - selling over 5 million units worldwide.

Amy shares the real journey behind building a beauty brand from scratch, from pitching wholesale buyers and learning manufacturing in China to scaling through TikTok trends, retail partnerships, and ecommerce growth.

If you’re building a Shopify brand, launching a beauty product, or trying to scale through retail and DTC, this episode is packed with valuable insights.

Guest: Amy Anzel – Founder & CEO of Hollywood

Browzer

Website: https://hollywoodbrowzer.com/

Instagram: https://www.instagram.com/hollywoodbrowzer/

What you’ll learn:

• How Hollywood Browzer sold over 5 million units

• The power of product education in ecommerce

• How to pitch wholesale buyers successfully

• Why benefits matter more than ingredients

• Turning negative reviews into product innovation

• Scaling a beauty brand through TikTok and retail

• The strategy behind international expansion

Key takeaways:

00:34 The Art of Dermaplaning: Why Passion Matters

01:36 From Acting to Beauty Entrepreneurship

02:39 Manufacturing Journey: China to Product

03:35 Overcoming Early Buyer Rejections

03:58 Pioneering a Market: Owning Authority

04:31 Achieving Low Product Return Rates

05:35 Leveraging Customer Reviews for Trust

05:54 Multi-Channel Sales Strategy

06:04 Funding New Product Development

10:48 Turning Negative Reviews into Innovation

12:46 Video Tutorials for Product Education

15:14 Product Positioning: Enhancing Other Products

17:59 Future Vision: Multi-Step Skincare System

29:19 International Expansion: US Market Launch

EXCLUSIVE WWS OFFERS:

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠⁠

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠

Join the bootcamp and elevate your inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠⁠

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠⁠

Follow us on socials:

⁠⁠https://www.instagram.com/winningwithshopifypodcast/⁠⁠⁠⁠https://www.tiktok.com/@winningwithshopify⁠⁠⁠⁠https://www.youtube.com/@winningwithshopify

Join our newsletter: ⁠⁠https://wwspodcast.com/⁠⁠

Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency

Become a sponsor: ⁠⁠https://wwspodcast.com/pages/sponsorship⁠