Shopify SEO is always changing, from technical to AI. Tune in to hear the latest and greatest Shopify SEO advice.
This week, Nick uncovers the latest updates to Shopify SEO and what you need to do, to keep your online store / DTC brand growing on SEO.
Nick's been working in SEO since 2007, servicing thousands of brands and remaining at the heart of SEO developments. His PPC & SEO agency, Spec Digital, helps Shopify Stores harness the power of Shopify SEO to grow organic revenue. In this episode, you'll learn:
- Things you need to change today to maximise Shopify SEO
- The latest Shopify SEO strategies to boost revenue for your store
- Shopify apps than can support your Shopify store's SEO growth
0:00 Intro
1:27 - #1: Why You Need a Shopify SEO LLMs.txt File Now
3:24 - #2: Optimizing for SEO Keywords AND SEO FAQs
5:57 - How FAQs & SEO Shopify Blog Content Get You Cited by ChatGPT
7:32 - #3: Building New Shopify Pages — The Biggest Missed SEO Opportunity For Your Store
8:42 - Ingredient/Feature Page Examples: The Health Supplements That Crush Shopify SEO
10:23 - Benefits, Use Cases & Results Pages For Boosting SEO
13:23 - #4: Why Most Brands Get Reviews Completely Wrong For Shopify SEO
16:12 - Outro
The Winning With Shopify Podcast is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.
This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom.
Seguno: Shopify Email Marketing
Listeners get a free customer analysis and strategy session with an email expert.
https://www.seguno.com/winning-with-shopify-podcast
Yoast: Shopify SEO.
Listeners get 15% off Shopify and Wordpress, with code WWS15
https://yoast.com
Inventory Planner: Shopify Inventory Management
Listeners can join a free 7-Day inventory bootcamp
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
TaxCloud: Shopify Sales Tax Management.
Listeners get free Migration onboarding, as a Winning With Shopify Listener
https://taxcloud.com/winning

Optimise your Shopify setup for ecommerce growth, through both wholesale and your online store.
This week, Nick interviews the amazing Paul O'Sullivan, Co-Founder of IrelandsEye. Paul shares the twists and turns of how he and his brother founded, grew, struggled and thrived in their incredible premium Irish knitwear brand.
From manufacturing abroad to getting the materials and Shopify marketing just right, Paul shares some hard and honest truths about growing a DTC brand off the back of their wholesale growth. In this episode, you'll learn:
- How to thrive in both direct-to-consumer and wholesale
- Shopify setup, Shopify apps and Shopify marketing
- Creating a 7-figure store from the ground up
Timestamps:
0:00 Intro
0:41 Islandseye: 32 Years of Wholesale Before Launching Shopify
3:22 The COVID Pivot To a Shopify Setup
7:31 The Quality Behind Every Garment
10:27 How to Make a Profit Manufacturing in Dublin (An Expensive City)
13:25 Bringing Production Back to Ireland & How It Changed Everything
19:22 Turning Negative Shopify Reviews Into Fans & Building Customer Lifetime Value
28:10 How Getting Featured in TV Shows Drove Organic Growth
37:18 Outro
Winning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.

Seguno: Shopify Email Marketing
Listeners get a free customer analysis and strategy session with an email expert.
https://www.seguno.com/winning-with-shopify-podcast
Yoast: Shopify SEO.
Listeners get 15% off Shopify and Wordpress, with code WWS15
https://yoast.com
Inventory Planner: Shopify Inventory Management
Listeners can join a free 7-Day inventory bootcamp
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
TaxCloud: Shopify Sales Tax Managment.
Listeners get free Migration onboarding, as a Winning With Shopify Listener
https://taxcloud.com/winning

8 Shopify marketing growth strategies for brands of all sizes and niches, who want ecommerce growth.
This week, Nick Trueman from Spec Digital and the Winning With Shopify Podcast host outlines 8 Shopify Growth Strategies that businesses cannot ignore. Nick's been running his ⁠PPC & SEO Agency,⁠ Spec Digital since 2007 and has serviced thousands of brands over that time.
Nick shares his top tips for growing (or aspiring) Shopify Stores on things they can't neglect, based on his extensive experience of things going well for brands, or, falling apart. In this episode, you'll learn:
- The secret 8 strategies that generate ecommerce growth for brands
- Hidden opportunities to scale up your Shopify Store setup and performance
- How to protect Shopify product margins whilst growing
0:00 Introduction – Winning With Shopify Podcast
1:15 The Dangerous Mistake of Relying on One Marketing Channel
4:00 Paid Ads vs Organic Growth: Why You Need Both
6:15 The Hidden Revenue Opportunity Most Brands Ignore
8:25 How to Win Back Customers Who Stopped Buying
10:45 Why Great Products Still Fail (And How to Fix It)
13:00 Turn Existing Customers Into Your Best Sales Team
15:00 The Profit Margin Strategy That Fuels Faster Growth
17:00 Building a Business That Doesn't Depend on One Person
18:30 The 8 Growth Strategies Every Shopify Brand Needs
19:48 Final Thoughts
Winning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.
Seguno: Shopify Email Marketing
Listeners get a free customer analysis and strategy session with an email expert.
https://www.seguno.com/winning-with-shopify-podcast
Yoast: Shopify SEO.
Listeners get 15% off Shopify and Wordpress, with code WWS15
https://yoast.com
Inventory Planner: Shopify Inventory Management
Listeners can join a free 7-Day inventory bootcamp
https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
TaxCloud: Shopify Sales Tax Managment.
Listeners get free Migration onboarding, as a Winning With Shopify Listener
https://taxcloud.com/winning