Why is writing still so undervalued in business? In this episode of Winning Business, Emma Orr explores why great writing is essential for winning bids—and why poor communication loses more deals than anything else. From jargon-heavy proposals to self-focused copy, Emma breaks down the biggest writing mistakes teams make and how to fix them. Learn how clear, customer-focused writing can elevate your bids, strengthen your message, and actually help you win more work.

Keywords: bid writing, communication, proposals, business development, sales strategy, persuasive writing

Not every opportunity is worth the bid. In this episode of Winning Business, host Emma Orr explains why chasing every tender can hurt your success rate—and how to decide which bids are truly worth your time. She shares her nine essential checks for smart bid/no-bid decisions, from strategic fit and client relationships to resource capacity and competitive edge. Learn how focus, preparation, and realism can boost your win rate and protect your team's time.

Keywords: bidding strategy, bid qualification, business development, tendering, sales focus

Are you missing hidden opportunities in your market? In this quick episode of Winning Business, Emma Orr breaks down why private sector leads rarely appear on public portals—and why relationships, not listings, drive real success. She shares practical insights on building meaningful client connections, staying visible in your industry, and why the best opportunities are often won long before a tender goes live.

Keywords: business development, private sector, sales strategy, relationship building, tendering