Not every Opportunity is an Opportunity!

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Not every Opportunity is an Opportunity!

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About this listen

Not every opportunity is worth the bid. In this episode of Winning Business, host Emma Orr explains why chasing every tender can hurt your success rate—and how to decide which bids are truly worth your time. She shares her nine essential checks for smart bid/no-bid decisions, from strategic fit and client relationships to resource capacity and competitive edge. Learn how focus, preparation, and realism can boost your win rate and protect your team's time.

Keywords: bidding strategy, bid qualification, business development, tendering, sales focus

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