On this episode of What Happens Offscreen, our guest Chloe Jankowitz, Co-Founder of AF Media delights us with the story of how she and her business partner scaled a fun meme account into a thriving media business.

If you aren't already, be sure to follow @iamthirtyaf, @iamstarvingaf @iamemployedaf, @iamokayaf, and @fearofgoingout.

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What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Reach out via email: meredith@offscreenresources.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Meredith's Website: www.meredithjacobson.com

Hosted on Acast. See acast.com/privacy for more information.

On this episode of What Happens Offscreen, our guest Jacques Keyser, Programming Director at VidCon, shares insight into the similarities and differences he's noticed in 8 years of VidCons in different markets. He also shares how his career journey evolved from early days in talent management and pivoting into event programming.

If you want to connect with Jacques, find him on Linkedin: https://www.linkedin.com/in/jacques-keyser-a1083773/

To learn more about VidCon Anaheim and register to attend: https://www.vidcon.com/anaheim/

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What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Reach out via email: meredith@offscreenresources.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Meredith's Website: www.meredithjacobson.com

Hosted on Acast. See acast.com/privacy for more information.

On this episode of What Happens Offscreen, our guest Leslie Koch, SVP of Creators and Social Strategy at TelevisaUnivision, shares insight from her background pivoting from a data & insights role into a strategy leader. She also discusses her team structure, where she sees opportunity for growth in the industry, and why she’s so bullish on AI.

If you want to connect with Leslie, find her on Linkedin: https://www.linkedin.com/in/lesliekoch/

To learn more about TelevisaUnivision, visit their site here: https://corporate.televisaunivision.com/

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What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email: meredith@offscreenresources.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.

One of the original digital talent managers in the industry, Amy Neben, Partner at Select Management, dives into her process of building million dollar companies with creators and what she looks for when determining whether or not someone is a right fit for representation.

If you want to connect with Amy Neben, follow her on Instagram @amynebs

To learn more about Select, visit their site here: https://select.co/

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What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email: meredith@offscreenresources.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.

Sharing insight from his career journey of over 20 years in the creator economy and entertainment industry, Glenn Ginsburg, President of QYOU Media, joins this episode of What Happens Offscreen. Glenn currently oversees brand partnerships, strategy, creative content development and distribution for campaigns for a client roster that includes campaigns for Paramount (Scream VI and Smile 2), Activision (Call of Duty Modern Warfare III) Warner Bros (Wonka) as well as Disney, Hulu, and Universal Pictures. We dive into his story, break down how QYOU leans into storytelling for each of their campaigns, and Glenn shares some advice for folks looking to grow within or pivot into the creator economy in 2025.

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What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email: meredith@offscreenresources.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.

Join us for a special episode with Bo and Emily, the duo behind the immensely popular @DadAdviceFromBo social channels.

From their meteoric rise in the world of social media to navigating sponsorships and balancing life's challenges, this episode unveils the heartfelt journey and strategies behind their success. Discover how they manage brand partnerships, creatively approach content, and maintain authenticity in a competitive landscape.

If you're a creator looking for support, check out Offscreen Resources creator services here: https://www.offscreenresources.com/creator-services

Follow Bo and Emily on your favorite platforms:

TikTok: https://www.tiktok.com/@dadadvicefrombo

Instagram: https://www.instagram.com/dadadvicefrombo/

YouTube: https://www.youtube.com/@dadadvicefrombo

Facebook: https://www.facebook.com/DadAdviceFromBo

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What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email: meredith@offscreenresources.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.

From planning bespoke strategies to navigating unexpected challenges, DJ Watta, the Director of Digital and Influencer Strategy at Golin, offers insights into the day-to-day dynamics of influencer marketing. In this episode, he discusses the complexities of quantifying value and ROI in the influencer space, highlighting the need for a balanced approach that prioritizes fair compensation for creators while meeting client objectives.

If you want to connect with DJ Watta, you can find him here: https://www.linkedin.com/in/davidleewatta/

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What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email: meredith@offscreenresources.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.

Join us as we delve into the dynamic world of talent management with a seasoned professional who shares his inspiring journey.

From selling life insurance in his 20s to becoming the first employee at Underscore Talent, AJ Nubla reveals the twists and turns that led him into talent management. In this episode, AJ shares the challenges faced, lessons learned, and valuable insights on resilience, strategy, and the importance of genuine relationships in the creator economy.

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What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email: meredith@offscreenresources.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.