From planning bespoke strategies to navigating unexpected challenges, DJ Watta, the Director of Digital and Influencer Strategy at Golin, offers insights into the day-to-day dynamics of influencer marketing. In this episode, he discusses the complexities of quantifying value and ROI in the influencer space, highlighting the need for a balanced approach that prioritizes fair compensation for creators while meeting client objectives.

If you want to connect with DJ Watta, you can find him here: https://www.linkedin.com/in/davidleewatta/

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What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

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