🤓 Why do Specsavers' stunts work, while others give the ick?
✍️ Do marketers rely too much on content marketing?
🗄️ And what's the worse thing you can do to your CRM?

How much would you pay be a member of a marketing community?

Marketing is awash with communities: Slack channels, WhatsApp groups, and Meet-ups are part and parcel of doing the job.

But with some groups now charging for membership, can marketers afford not to pay to play?

On this episode of We Need to Talk, MJO speaks with Head of Marketing & Community at Up World Timothy Radhanauth-Ranger where we'll discuss communities, memberships, and the ROI.

Because on this show, we have issues, and we need to talk.

It's 2024, which is mildly offensive and frankly untrue since the 1990s were only 10 years ago (facts).
Well, unfortunately, we have issues, so let's talk. Marketing-related bollocks and other nonsense on LinkedIn dot com. 

This week, MJO is joined by Rob Garner from Abstraction Labs to discuss returning to the office, recruitment marketing, and why having a website that looks like Windows 3.11 could be a winner.

We're back, baby, and we need to talk... specifically, about the state of the marketing jobs market.
In a time of all-encompassing bullshittery, the jobs market has taken a pounding. Many marketers find themselves putting on a "Open to Work" badge around their LinkedIn photo.
So, what's happening? Who's hiring? What's it like on the job hunt circuit? And what can marketers do get things moving?
MJO will be joined by an all-star cast from the marketing world, including JAMES WHITELOCK (Thinkin'Circles) Robert Woodford (The Marketing Junction) and copywriter Luca Rosi.
Why? My sweet child, we have issues, and we need to talk.

Marketing is the 'everything' department. We're expected to keep dozens of plates spinning. Naturally, it's a recipe for a classic case of good 'ol burnout.
But what IS burnout? How do you distinguish between it and work stress? And what action can you take to stave it off?
On the next ep of We Need to Talk with MJO, MJO will be joined by wellness expert Rebecca Heald to talk burnout and taking charge.
Because when it comes to burnout, we have issues, and we need to talk.

What's the dumbest thing you've done while building a marketing team?
This week, we need to talk about building teams. When you're running a solo shop, you forget that one day you might have someone with you to do the marketing bits too.
But what's the best way to ensure they're still with you when you come to hire the second, third, and fourth people?
I'll be joined by old mate Chris Howard, CMO at LACE Partners, because when it comes to building teams, we have issues, and we need to talk.

This week, MJO speaks with the fantastic Rowena Wilding about two contrasting topics: Elon Musk's dipshittery and Barbie's marketing awesomery.

What's it like moving from a career in recruitment marketing to, say, marketing one of the most respected SaaS brands in the industry?

On this week's episode, MJO speaks with Paiger marketing manager Kieron Mayers about his move from recruitment into tech marketing, the differences, the pace, and advice for those looking to do the same.