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WIT Podcast Whatever It Takes

WIT Podcast Whatever It Takes

By: Brandon James
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Introducing the WIT Podcast: Whatever It Takes Life has been a wild ride for me—full of ups and downs, wins and losses. 6.5 years ago, I walked out of prison with nothing. I was given another chance at life, and I made a promise to myself and to God: I would give it everything I've got, hold nothing back, and leave it all on the field. I committed to doing Whatever It Takes. Since then, the journey has been nothing short of extraordinary. From scaling a business from $0 to $55 million, navigating setbacks, closing private equity deals, and helping others grow, I've learned that success isn't just about the wins—it's about failing forward, staying consistent, and relentlessly pursuing growth. The WIT Podcast isn't just about professional growth; it's about real, raw experiences—the kind that transform every area of your life. We're here to share the hard truths, the strategies that work, and the lessons learned from doing Whatever It Takes. This isn't just a podcast; it's a blueprint for anyone ready to take on life's challenges and come out stronger.2024 Economics Leadership Management & Leadership
Episodes
  • 84. Avenues to Revenue | Stop Waiting and Start Creating Opportunities
    Jun 24 2026

    On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J to break down a concept that every salesperson, entrepreneur, and business owner needs to understand: Avenues to Revenue. Brandon shares the exact mindset and strategies that helped build an $85 million company, explaining why top performers never rely on a single source of business. Instead, they learn how to create opportunities through multiple channels, ensuring their success is never dependent on market conditions, luck, or someone else handing them leads.

    The conversation dives into door knocking, referrals, social media, relationship building, pipeline management, and the importance of mastering one revenue source before expanding into the next. Brandon explains why sales professionals must learn to create their own opportunities, how leaders can develop self-sufficient teams, and why the goal is to teach people how to fish instead of simply feeding them. Whether you're a business owner looking to grow your company or a salesperson trying to increase your production, this episode will challenge you to take control of your pipeline, maximize every avenue available to you, and stop waiting for opportunities to show up. Learn how to create them yourself.

    LINKS:

    Apple Podcasts: https://podcasts.apple.com/us/podcast/whatever-it-takes-podcast/id1811772757

    YouTube: https://www.youtube.com/@WhateverItTakesPod

    Spotify: https://open.spotify.com/show/0sSzR7yw3PiVBCMNhzYBg6

    Join our free Facebook group: https://www.facebook.com/share/g/16VU4A8d8A/?mibextid=wwXIfr

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    41 mins
  • 83. The Reason Your Company Culture Is Failing
    Jun 22 2026

    On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J to tackle a hard truth that many leaders avoid: if your culture is struggling, the problem starts with you. Brandon shares the lessons he learned while building his company, including the realization that culture is not created by words on a wall—it is created by the standards leaders are willing to uphold and the behaviors they are willing to tolerate. The conversation dives into accountability, leadership, ownership, and why culture is ultimately a reflection of the leader at the top.

    Brandon breaks down how to identify culture problems before they become company-wide issues, why high-performing organizations require low tolerance for excuses, and how leaders can create environments where people are inspired to grow instead of simply collecting a paycheck. He explains the importance of leading by example, building trust, creating ownership, and developing people who are aligned with the mission. Whether you're leading a business, managing a team, or building a culture from the ground up, this episode will challenge you to take an honest look in the mirror and ask one simple question: where could I be better? Because when leaders grow, everything around them grows too.

    LINKS:

    Apple Podcasts: https://podcasts.apple.com/us/podcast/whatever-it-takes-podcast/id1811772757

    YouTube: https://www.youtube.com/@WhateverItTakesPod

    Spotify: https://open.spotify.com/show/0sSzR7yw3PiVBCMNhzYBg6

    Join our free Facebook group: https://www.facebook.com/share/g/16VU4A8d8A/?mibextid=wwXIfr

    Download The Leadership Accountability Cheat Sheet here:
    https://coaching.justdowit.com/the-leadership-accountability-cheat-sheet-page

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    31 mins
  • 82. The Power of We | Why Great Leaders Never Win Alone
    Jun 17 2026

    On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J to discuss one of the most powerful forces behind sustained success: The Power of We. Brandon shares why individual talent can only take you so far, and how the right environment, culture, and accountability can unlock levels of growth that most people could never achieve on their own. From leadership and personal development to team building and culture creation, this conversation breaks down why success is rarely a solo journey.

    Brandon explains how anchoring your goals to people you care about creates a deeper level of commitment, why great leaders must lead from the front, and how strong cultures are built through standards, vision, and consistency—not motivation. The conversation also explores coachability, willingness, leadership development, and why creating leaders who create leaders is the key to building a lasting business. Whether you're leading a company, a team, or your family, this episode will challenge you to take ownership of the environment you're creating and ask yourself a simple question: are the people around you becoming better because of your leadership?

    LINKS:

    Apple Podcasts: https://podcasts.apple.com/us/podcast/whatever-it-takes-podcast/id1811772757

    YouTube: https://www.youtube.com/@WhateverItTakesPod

    Spotify: https://open.spotify.com/show/0sSzR7yw3PiVBCMNhzYBg6

    Join our free Facebook group: https://www.facebook.com/share/g/16VU4A8d8A/?mibextid=wwXIfr

    Show More Show Less
    40 mins
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