In this episode of Vino Visionaries, I speak with Tobin Trevarthen about why the wine industry needs a new language for a changing world.

Tobin describes today’s reality as multidimensional rather than vertical. In a world being reshaped by AI, expertise alone is no longer enough. What becomes more valuable is the ability to connect ideas, understand people, translate complexity, and meet consumers where they are.

We explore why the traditional language of wine can sometimes become a barrier instead of a bridge. For too long, wine has been shaped by hierarchy, standards, and a narrow idea of sophistication. But if culture, technology, and consumers are constantly evolving, why should the way we communicate wine remain static?

This is part of the Rethinking Wine Dialogue Room - Live Networking & Ideas Exchange Session: creating a new way for the wine industry to understand change, share ideas, and build value in the 21st century.

There will be only three live sessions, each 90 minutes, with limited spaces so the conversation can stay human, focused and valuable.

Session 1
Tuesday, 28 July
9:00 am Adelaide

https://www.eventbrite.com/e/rethinking-wine-dialogue-room-live-networking-ideas-exchange-session-tickets-1992100766017?aff=erellivmlt

Session 2
Thursday, 30 July
4:30 pm Adelaide

https://www.eventbrite.com/e/rethinking-wine-dialogue-room-live-networking-ideas-exchange-session-tickets-1992101604525?aff=erellivmlt

Session 3
Wednesday, 5 August
9:00 pm Adelaide

https://www.eventbrite.com/e/rethinking-wine-dialogue-room-live-networking-ideas-exchange-session-tickets-1992102052866?aff=erellivmlt

Subscribe for more conversations rethinking the future of wine.📲 Follow us on Instagram: www.instagram.com/vino_visionaries_podcast▶️ Explore more episodes on our YouTube channel: @vino_visionaries🌐 Visit our website: https://launch.rethinkingwine.app/👥Connect with Tobin Trevarthen: https://www.linkedin.com/in/tobintrevarthen/

#Tobin Trevarthen #vinovisionaries #rethinkingwine #rethinkingthewineindustry #wineindustry #winebusiness

In this episode of Vino Visionaries, Priscilla Hennekam speaks with Jon Stamell about why the wine industry needs to stop relying on old assumptions about consumers.

Jon challenges one of the biggest mistakes many businesses make: looking at past behaviour and assuming it predicts the future.

“Past performance is not an indicator of how people are going to react in the future.

”When major events happen - pandemics, political polarisation, cultural shifts, economic pressure - people change. Their values change. Their behaviours change. The way they buy, trust, listen and connect changes too.

Are we asking enough questions to understand these changes?

In this conversation, we explore market research, changing consumer behaviour, women and wine, relationship-building, and why “quality” is no longer enough when everybody says the same thing.

Subscribe for more conversations rethinking the future of wine.

📲 Follow us on Instagram: www.instagram.com/vino_visionaries_podcast

▶️ Explore more episodes on our YouTube channel: @vino_visionaries

🌐 Visit our website: https://launch.rethinkingwine.app/

👥Connect with Jon Stamell: https://www.linkedin.com/in/stamell/#JonStamell

#vinovisionaries #rethinkingwine #rethinkingthewineindustry #wineindustry #winebusiness

Are we ready to unlearn wine?

In this episode of Vino Visionaries, created together with Rethinking Wine and Ladies in Wine, we explore one of the biggest challenges facing the wine sector today:

Not learning more but unlearning what no longer helps us connect.

For decades, wine has built authority through expertise, technical language, hierarchy, and tradition. But today’s consumer is not looking for more performance, more intimidation, or more insider language.

They are looking for relevance.

For trust.

For meaning.

For connection.

This debate brings together voices from five countries and diverse fields - from science and markets and innovation - to ask some difficult but necessary questions:

Has wine become too focused on educating instead of connecting?

Are we still speaking more to insiders than to real people?

If trust is moving from authority to networks and communities, what does that mean for wine?

What do we need to unlearn if we want to reconnect with consumers?

Listen now and join the conversation with Sophie Liu from China, Isabelle Leschaeve from USA, Virginie Bellocq from France, Nathalie Malbran from Chile, and Priscilla Hennekam from Australia/ Brazil.
📲 Follow us on Instagram: www.instagram.com/vino_visionaries_podcast

▶️ Explore more episodes on our YouTube channel: @vino_visionaries

🌐 Visit our website: https://launch.rethinkingwine.app/
#RethinkingWine #VinoVisionaries #LadiesInWine #WineIndustry #WineCommunication #ConsumerBehaviour #WineMarketing #Innovation