In this episode of Vino Visionaries, I speak with Tobin Trevarthen about why the wine industry needs a new language for a changing world.

Tobin describes today’s reality as multidimensional rather than vertical. In a world being reshaped by AI, expertise alone is no longer enough. What becomes more valuable is the ability to connect ideas, understand people, translate complexity, and meet consumers where they are.

We explore why the traditional language of wine can sometimes become a barrier instead of a bridge. For too long, wine has been shaped by hierarchy, standards, and a narrow idea of sophistication. But if culture, technology, and consumers are constantly evolving, why should the way we communicate wine remain static?

This is part of the Rethinking Wine Dialogue Room - Live Networking & Ideas Exchange Session: creating a new way for the wine industry to understand change, share ideas, and build value in the 21st century.

There will be only three live sessions, each 90 minutes, with limited spaces so the conversation can stay human, focused and valuable.

Session 1
Tuesday, 28 July
9:00 am Adelaide

https://www.eventbrite.com/e/rethinking-wine-dialogue-room-live-networking-ideas-exchange-session-tickets-1992100766017?aff=erellivmlt

Session 2
Thursday, 30 July
4:30 pm Adelaide

https://www.eventbrite.com/e/rethinking-wine-dialogue-room-live-networking-ideas-exchange-session-tickets-1992101604525?aff=erellivmlt

Session 3
Wednesday, 5 August
9:00 pm Adelaide

https://www.eventbrite.com/e/rethinking-wine-dialogue-room-live-networking-ideas-exchange-session-tickets-1992102052866?aff=erellivmlt

Subscribe for more conversations rethinking the future of wine.📲 Follow us on Instagram: www.instagram.com/vino_visionaries_podcast▶️ Explore more episodes on our YouTube channel: @vino_visionaries🌐 Visit our website: https://launch.rethinkingwine.app/👥Connect with Tobin Trevarthen: https://www.linkedin.com/in/tobintrevarthen/

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