In this episode of Unfinished Business, host David Sliman sits down with Bradley Rausch, Owner of Level Up Influence, to unpack one of the most overlooked drivers of revenue growth: customer retention. Bradley brings years of experience in sales, customer success, and backend optimization — and he makes a compelling case that the real money isn’t in closing the deal… it’s in keeping the client.

As Bradley puts it early in the conversation, “the industry overall… glamorizes the marketing… and the sales and the front end… I’m just here to say there’s something to add to that equation” . This episode dives deep into that “something.”

Episode Highlights

• Retention Starts in the Marketing Bradley explains why customer success begins before the sale — in the promises you make, the expectations you set, and the way you position your offer. “If we just stop making these promises on the front end, we don’t have to fix so much retroactively on the back end.”
• The Unmarketed Delivery Moment One of Bradley’s signature strategies: delivering a high-value, unexpected touchpoint 20–40% into the customer journey to spike belief, deepen trust, and prime clients for referrals and testimonials.
• The Four Sales Framework Bradley breaks down his model for maximizing lifetime value:

1. The First Sale
2. Onboarding
3. Advocacy (Referrals & Testimonials)
4. Ascension He explains why most companies obsess over step one and ignore the other three — leaving massive revenue on the table.

• Onboarding That Actually Works Bradley shares his 72-hour onboarding philosophy: “What happens in the first 72 hours will decide whether the client becomes a liability or an asset.” He walks through the four emotional shifts every new client must experience: Safety, Clarity, Momentum, and Identity.
• How to Ask for Referrals the Right Way Bradley outlines his “soft ask” and “hard ask” method — and why timing matters more than results. “Ask when the belief that they will get results is the highest… usually 30–50% of the way through the container.”
• Culture, Hiring, and Cross-Team Alignment From DISC profiles to sales-CS collaboration, Bradley explains how to build a company culture where retention is everyone’s job — not just the CSM team.

Guest Contact Information

Email: b@bradleyrausch.com

LinkedIn: www.linkedin.com/in/bradley-rausch/

In this episode of Unfinished Business, host David Sliman sits down with Drew Norton, the voice behind The Everyday Sales Leader. They dive deep into the mindset and discipline required to move from an average salesperson to an elite performer. Drew shares his philosophy that you don't have to be spectacular to be elite; you just have to master the fundamentals and show up with consistency.

• The Power of Discovery: Why a thorough discovery process is more valuable than a "product vomit" presentation, and how it builds long-term value for the client.
• Mindset and Affirmations: How elite sellers use mental conditioning and affirmations to overcome limiting beliefs and show up with confidence.
• The Future of Sales in the AI Era: Why relationship-based selling and "being human" will become even more critical as AI handles more marketing and automation.

• Website: theeverydaysalesleader.com
• Email: drew@theeverydayleader.co
• Social Media: Look for @TheEverydaySalesLeader on all major platforms.

"It's not about titles. It's about how you show up every day."

Episode is LIVE — and if you run an outside sales team, you need to hear this.

On this episode of Unfinished Business, I’m joined by Matthew Sniff, Founder of Map My Customers, and we break down what’s really happening in field sales today

Here’s the reality:

Most outside sales teams are working hard… But not always working smart.

We dive into:

• The KPIs sales leaders should be obsessed with
• How to build accountability without micromanaging
• Why territory intelligence = competitive advantage
• How to maximize rep time in the field
• Where field sales still wins in an AI-driven world

One line that stuck with me: You have to inspect what you expect.

If you don’t know what’s happening in your territories, you can’t scale performance.

This conversation is practical, tactical, and built for leaders who want transparency and results.

🎧 Streaming everywhere now.

#UnfinishedBusinessPodcast #DavidSliman #MatthewSniff #SalesLeadership #FieldSales #SalesManagement #RevenueGrowth #SalesTools #B2BLeadership #MapMyCustomers