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Thinks Out Loud: E-commerce and Digital Strategy

Thinks Out Loud: E-commerce and Digital Strategy

By: Tim Peter
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 A weekly podcast exploring how e-commerce and digital trends shape your business and marketing strategyCopyright 2025 Tim Peter & Associates Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • What ChatGPT Ads Mean for Your Business (Episode 481)

    What ChatGPT Ads Mean for Your Business (Episode 481)
    Jan 23 2026
    We’ve all known it was coming, but OpenAI finally announced its long-awaited introduction of ads into ChatGPT. Now, you can buy your way into ChatGPT’s chats so your brand can be seen by potential customers when they’re having conversations relevant to your business. This is great, right? I mean, don’t you want to be the first company to sign up? Maybe. But, maybe there’s a bigger picture that we need to look at too. In this episode of The Digital Reset Show with Tim Peter, Tim looks at: What OpenAI announced about ads in ChatGPT… and what they didn’tOpenAI’s guiding principles for ads and how their ads will work at launchOpenAI’s new ChatGPT Go planInsights into how ChatGPT ads might fit into your digital resetWhat Google is doing to maintain its competitive position in the digital advertising spaceWhat ChatGPT ads might mean for your businessHow you can use a “core and explore” methodology to put ChatGPT ads to work for your business And a whole lot more. Want to learn more? Here are the show notes for you. What ChatGPT Ads Mean for Your Business (Podcast Episode 481) — Headlines and Show Notes Show Notes and Links ChatGPT’s announcement about ads: Our approach to advertising and expanding access to ChatGPTGeorge Roukas’ brilliant comment on LinkedIn about customers explicitly training AI to avoid brands they’ve had bad experiences with. Genius.What Apple and Google’s AI Deal Means for Your Business (Podcast Episode 480)Google Is Personalizing Some AI Overviews & AI Mode AnswersGoogle Announces AI Mode Checkout Protocol, Business AgentGoogle Gemini Gains Share As ChatGPT Declines In Similarweb Data PDF link to original Similarweb study Google’s blog post “New ways to plan travel with AI in Search”The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Episode 425)Rethinking Your Website in the Age of AI (Episode 473)“Gatekeepers Gonna Gate” is Gonna Kill ChatGPT (Episode 477)What ‘The Brand Is the Prompt’ Really Means for Your Business (Episode 474)Google AI Mode Ads – Explore Guides and ArticlesGoogle Introduces Agentic Commerce Protocol & Direct Offers Ads In AI ModeGoogle Announces AI Mode Checkout Protocol, Business Agent Buy the Book — Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech Tim Peter has written a new book called Digital Reset: Driving Marketing Beyond Big Tech. You can learn more about it here on the site. Or buy your copy on Amazon.com today. Past Appearances Rutgers Business School MSDM Speaker: Series: a Conversation with Tim Peter, Author of "Digital Reset" Free Downloads We have some free downloads for you to help you navigate the current situation, which you can find right here: A Modern Content Marketing Checklist. Want to ensure that each piece of content works for your business? Download our latest checklist to help put your content marketing to work for you.Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving, Driving — in 6 key areas in digital today, including: Customer FocusStrategyTechnologyOperationsCultureData Best of Thinks Out Loud You can find our “Best of Thinks Out Loud” playlist on Spotify right here: Subscribe to Thinks Out Loud Subscribe in iTunesSubscribe in the Google Play Store Contact information for the podcast: podcast@timpeter.com Past Insights from Tim Peter Thinks Technical Details for Thinks Out Loud Recorded using the travel rig: Shure SM57 Cardioid Dynamic Instrument Microphone and a IK Multimedia iRig Pro Duo IO USB audio interface into Logic Pro X for the Mac. Running time: 17m 28s You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page. Transcript: What ChatGPT Ads Mean for Your Business (Episode 481) Welcome back to the show. I’m Tim Peter. Well, it’s happening. ChatGPT is putting ads in its chats. We’ve kind of all known this was coming for a while. They’ve announced that they’re going to "start testing ads in the US for the free and Go tiers." That’s a quote. And that Go tier is a new plan that they’re offering for eight bucks per month. OpenAI also mentioned that their "Plus, Pro, Business, and Enterprise subscriptions will not include ads." That’s also a quote and more about that later. We’ve all known that ads were coming to ChatGPT. The world of gatekeepers gonna gate essentially demands it. What we didn’t know was how those ads would work. And now we kind of do, at least in a few ways. The question ...
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    17 mins
  • What Apple and Google’s AI Deal Means for Your Business (Podcast Episode 480)

    What Apple and Google’s AI Deal Means for Your Business (Podcast Episode 480)
    Jan 16 2026
    Apple just signed a billion-dollar deal to have Google’s AI power Siri and other AI experiences on its devices. This is a huge blow to OpenAI. It’s also fairly meaningful for your business too. Why is that? What does the Apple/Google AI deal mean for your business? In this episode of The Digital Reset Show with Tim Peter, Tim looks at: Why the Apple/Google AI deal is another sign that gatekeepers gonna gateWhat this deal means for OpenAI and ChatGPTWhat the deal also means for your businessHow you can be sure to succeed in the longer term no matter what happens with Apple, Google, OpenAI, and all the rest Want to learn more? Here are the show notes for you. What Google and Apple’s AI Deal Means for Your Business (Podcast Episode 480) — Headlines and Show Notes Show Notes and Links Joint statement from Google and AppleHow Apple Is Buying an AI Strategy From GoogleApple is genius for tapping Google to fix Siri and Apple Intelligence – Fast CompanyApple, Google strike Gemini deal for revamped Siri in major win for Alphabet | ReutersThe LinkedIn post that inspired this episode. Feel free to join the conversation there: Post on LinkedInRethinking Your Website in the Age of AI (Episode 473)“Gatekeepers Gonna Gate” is Gonna Kill ChatGPT (Episode 477)What ‘The Brand Is the Prompt’ Really Means for Your Business (Episode 474)* Blow for OpenAI in Germany as court rules song lyrics used illegally | dpa internationalA consumer watchdog issued a warning about Google’s AI agent shopping protocol — Google says she’s wrong | TechCrunchAlphabet hits $4 trillion valuation as AI refocus lifts sentiment | ReutersGoogle Gemini Gains Share As ChatGPT Declines In Similarweb Data Similarweb study PDF link Google Announces AI Mode Checkout Protocol, Business AgentGoogle Is Personalizing Some AI Overviews & AI Mode AnswersWhat’s next for AI in 2026 | MIT Technology ReviewGoogle: Don’t make “bite-sized” content for LLMs if you care about search rank – Ars TechnicaGoogle announces AI Overviews in Gmail search, experimental AI-organized inbox – Ars Technica Buy the Book — Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech Tim Peter has written a new book called Digital Reset: Driving Marketing Beyond Big Tech. You can learn more about it here on the site. Or buy your copy on Amazon.com today. Past Appearances Rutgers Business School MSDM Speaker: Series: a Conversation with Tim Peter, Author of "Digital Reset" Free Downloads We have some free downloads for you to help you navigate the current situation, which you can find right here: A Modern Content Marketing Checklist. Want to ensure that each piece of content works for your business? Download our latest checklist to help put your content marketing to work for you.Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving, Driving — in 6 key areas in digital today, including: Customer FocusStrategyTechnologyOperationsCultureData Best of Thinks Out Loud You can find our “Best of Thinks Out Loud” playlist on Spotify right here: Subscribe to Thinks Out Loud Subscribe in iTunesSubscribe in the Google Play Store Contact information for the podcast: podcast@timpeter.com Past Insights from Tim Peter Thinks Technical Details for Thinks Out Loud Recorded using a Shure SM7B Vocal Dynamic Microphone and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac. Running time: 18m 07s You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page. Transcript: What Google and Apple’s AI Deal Means for Your Business Hey everyone, welcome back to the show. You may have seen the news that Apple has signed a deal to have Google provide AI capabilities for Siri and its devices. As New York Magazine put it, “Apple is buying an AI strategy from Google.” And I posted on LinkedIn about why this is really, really bad news for OpenAI and ChatGPT. But this isn’t a story about Apple or Google or OpenAI or anyone else, really. It’s a story about your brand and your business and why this matters. Why? What makes this deal matter to you? I’m Tim Peter. This is episode 480 of The Big Show. Let’s dive in. My first reaction when I saw the Apple/Google AI news was that OpenAI, the folks that make ChatGPT, is screwed. And let’s be clear, I still think that, by the way. It’s just not the most important part of the story. To get to the most important part of the story though, takes a little bit of setup...
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    18 mins
  • Should Your Business Have a ChatGPT App? (Episode 479)

    Should Your Business Have a ChatGPT App? (Episode 479)
    Jan 8 2026
    ChatGPT has opened up its app platforms to all businesses. In general terms, that’s a Good Thing. Seriously. The question is whether this general good thing is specifically good for your and your business. In this episode of the podcast, host Tim Peter looks at ChatGPT’s apps and addresses the following questions: Are ChatGPT apps good for your business or not?What are the risks of using ChatGPT apps for your business?How can you minimize those risks and get the long-term benefit for your business from ChatGPT apps?What are your immediate next steps if you’re interested in trying ChatGPT apps to reach customers? All that and more in this episode of the show. Here are the show notes for you. Should Your Business Have a ChatGPT App? (Episode 479) — Headlines and Show Notes Show Notes and Links Developers can now submit apps to ChatGPT | OpenAIApp submission guidelinesIntroducing apps in ChatGPT and the new Apps SDK | OpenAIThe Biggest Risk to Your Business? Becoming a “Hidden Intermediary”How Intermediaries Drive Up Your Costs: 5 Ways to Protect Yourself (Travel Tuesday)The Brand is the Prompt (Thinks Out Loud 465)“Gatekeepers Gonna Gate” is Gonna Kill ChatGPT (Episode 477)What Changed in AI and Marketing This Year, Why It Matters, and What Comes Next (Episode 478)What ‘The Brand Is the Prompt’ Really Means for Your Business (Episode 474)In the Age of AI, Brand Isn’t Everything. It’s the Only Thing (Episode 472)Are ChatGPT’s Apps Good for Your Business? (Episode 471)AI and Zero-Click Search: The Real Story (Episode 467) Buy the Book — Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech Tim Peter has written a new book called Digital Reset: Driving Marketing Beyond Big Tech. You can learn more about it here on the site. Or buy your copy on Amazon.com today. Past Appearances Rutgers Business School MSDM Speaker: Series: a Conversation with Tim Peter, Author of “Digital Reset” Free Downloads We have some free downloads for you to help you navigate the current situation, which you can find right here: A Modern Content Marketing Checklist. Want to ensure that each piece of content works for your business? Download our latest checklist to help put your content marketing to work for you.Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving, Driving — in 6 key areas in digital today, including: Customer FocusStrategyTechnologyOperationsCultureData Best of Thinks Out Loud You can find our “Best of Thinks Out Loud” playlist on Spotify right here: Subscribe to Thinks Out Loud Subscribe in iTunesSubscribe in the Google Play Store Contact information for the podcast: podcast@timpeter.com Past Insights from Tim Peter Thinks Technical Details for Thinks Out Loud Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac. Running time: 19m 17s You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page. Transcript: Should Your Business Have a ChatGPT App? You probably saw the news right before the holidays that ChatGPT has opened up its apps to, well, essentially everyone. I think that this is a good news story generally and one that also illustrates where we’re likely to head long term. Because I’m really comfortable that we’ve all seen this movie before. In my view, we’re definitely headed for another gatekeepers gonna gate reality. Why? Well, that’s what this episode is all about. I’m going to look at ChatGPT apps, as well as the future landscape of apps in Gemini, Perplexity and Claude, and talk a bit about what those mean for your business today and longer term. I’m Tim Peter. This is episode 470 of The Big Show. Let’s dive in. So yeah, ChatGPT now lets developers submit apps to their platform. That is almost certainly a good news story. It’s certainly far more good news than bad. It’s very cool. It levels the playing field for most businesses. One of the biggest problems in my opinion of the launch of apps in ChatGPT was that it really favored large companies. It was limited to large companies. And it heavily skewed towards intermediaries like Zillow, OpenTable, Expedia, Booking.com, TripAdvisor, DoorDash, Instacart, and Spotify. Y’know, gatekeepers of some size or other. But by opening apps up to the world — and of course with moderation to ensure that your app meets their various guidelines — now apps in ChatGPT aren’t just for Expedia ...
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    19 mins
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