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What ChatGPT Ads Mean for Your Business (Episode 481)

What ChatGPT Ads Mean for Your Business (Episode 481)

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 We’ve all known it was coming, but OpenAI finally announced its long-awaited introduction of ads into ChatGPT. Now, you can buy your way into ChatGPT’s chats so your brand can be seen by potential customers when they’re having conversations relevant to your business. This is great, right? I mean, don’t you want to be the first company to sign up? Maybe. But, maybe there’s a bigger picture that we need to look at too. In this episode of The Digital Reset Show with Tim Peter, Tim looks at: What OpenAI announced about ads in ChatGPT… and what they didn’tOpenAI’s guiding principles for ads and how their ads will work at launchOpenAI’s new ChatGPT Go planInsights into how ChatGPT ads might fit into your digital resetWhat Google is doing to maintain its competitive position in the digital advertising spaceWhat ChatGPT ads might mean for your businessHow you can use a “core and explore” methodology to put ChatGPT ads to work for your business And a whole lot more. Want to learn more? Here are the show notes for you. What ChatGPT Ads Mean for Your Business (Podcast Episode 481) — Headlines and Show Notes Show Notes and Links ChatGPT’s announcement about ads: Our approach to advertising and expanding access to ChatGPTGeorge Roukas’ brilliant comment on LinkedIn about customers explicitly training AI to avoid brands they’ve had bad experiences with. Genius.What Apple and Google’s AI Deal Means for Your Business (Podcast Episode 480)Google Is Personalizing Some AI Overviews & AI Mode AnswersGoogle Announces AI Mode Checkout Protocol, Business AgentGoogle Gemini Gains Share As ChatGPT Declines In Similarweb Data PDF link to original Similarweb study Google’s blog post “New ways to plan travel with AI in Search”The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Episode 425)Rethinking Your Website in the Age of AI (Episode 473)“Gatekeepers Gonna Gate” is Gonna Kill ChatGPT (Episode 477)What ‘The Brand Is the Prompt’ Really Means for Your Business (Episode 474)Google AI Mode Ads – Explore Guides and ArticlesGoogle Introduces Agentic Commerce Protocol & Direct Offers Ads In AI ModeGoogle Announces AI Mode Checkout Protocol, Business Agent Buy the Book — Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech Tim Peter has written a new book called Digital Reset: Driving Marketing Beyond Big Tech. You can learn more about it here on the site. Or buy your copy on Amazon.com today. Past Appearances Rutgers Business School MSDM Speaker: Series: a Conversation with Tim Peter, Author of "Digital Reset" Free Downloads We have some free downloads for you to help you navigate the current situation, which you can find right here: A Modern Content Marketing Checklist. Want to ensure that each piece of content works for your business? Download our latest checklist to help put your content marketing to work for you.Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving, Driving — in 6 key areas in digital today, including: Customer FocusStrategyTechnologyOperationsCultureData Best of Thinks Out Loud You can find our “Best of Thinks Out Loud” playlist on Spotify right here: Subscribe to Thinks Out Loud Subscribe in iTunesSubscribe in the Google Play Store Contact information for the podcast: podcast@timpeter.com Past Insights from Tim Peter Thinks Technical Details for Thinks Out Loud Recorded using the travel rig: Shure SM57 Cardioid Dynamic Instrument Microphone and a IK Multimedia iRig Pro Duo IO USB audio interface into Logic Pro X for the Mac. Running time: 17m 28s You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page. Transcript: What ChatGPT Ads Mean for Your Business (Episode 481) Welcome back to the show. I’m Tim Peter. Well, it’s happening. ChatGPT is putting ads in its chats. We’ve kind of all known this was coming for a while. They’ve announced that they’re going to "start testing ads in the US for the free and Go tiers." That’s a quote. And that Go tier is a new plan that they’re offering for eight bucks per month. OpenAI also mentioned that their "Plus, Pro, Business, and Enterprise subscriptions will not include ads." That’s also a quote and more about that later. We’ve all known that ads were coming to ChatGPT. The world of gatekeepers gonna gate essentially demands it. What we didn’t know was how those ads would work. And now we kind of do, at least in a few ways. The question ...
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