This episode of the Soundcentric Podcast dives deep into the mind of RJ Powell, the creator behind IBreatheMusicAllDay, one of today’s most trusted music discovery platforms. RJ breaks down how curiosity, community, and genuine love for music helped him build a following of hundreds of thousands, discover artists before they blow up, and turn content creation into a real career, all without chasing clout or trends. From dropping out of school and finding his purpose, to explaining why music is not dead (you just are not looking hard enough), to opening up about making his own music and navigating the business side of the industry, this conversation is packed with insight for artists, creators, and true music fans. If you care about underground music, creative authenticity, and how culture really moves behind the scenes, this is a must-listen

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Website: https://soundcentricmusic.com

Podcast: https://www.soundcentricmusic.com

00:00:00 - intro

00:01:25 - What makes RJ want to discover new music

00:04:00 - The artist RJ is most proud of finding early

00:05:00 - A preview of J. Cole’s new album “The Fall-Off” and our expectations for it

00:09:00 - What rappers and producers we want on “The Fall-Off”

00:13:10 - Our thoughts on the A$AP Rocky album

00:15:00 - The music we are most excited for in 2026

00:20:00 - How RJ built up his page to over 300k followers

00:29:35 - How does RJ find artists and what stands out to him

00:34:00 - Pages RJ goes to find new music

00:36:00 - How RJ started making music

In this episode of Soundcentric, host Adam Dash sits down with Gabe P, the founder of On The Radar, to break down how one freestyle platform grew into a global cultural force. Gabe dives into the importance of freestyles as hip-hop education, how artists are actually discovered and selected, and what separates those who capitalize on their moment from those who waste it. The conversation explores the business behind viral freestyles, the role of the internet and memes in breaking artists, and how On The Radar built trust with artists while expanding worldwide. A must-listen for rap fans, creators, and anyone curious about how culture, creativity, and strategy intersect in today’s music industry.

Twitter: https://twitter.com/soundcentricmus

Instagram:https://https://www.instagram.com/soundcentricmusic/

Tik Tok: https://www.tiktok.com/@soundcentricmusic

Facebook: https://www.facebook.com/SoundCentricmusic

Website: https://soundcentricmusic.com

Podcast: https://www.soundcentricmusic.com

00:00:00 - intro

00:02:15 - How Gabe feels having made a new cultural landmark within hip-hop

00:04:45 - Using the color green in all OTR branding and other people copying it

00:05:45 - How Gabe decided to format OTR to differentiate from Sway, Funk Flex, and other freestyle shows

00:07:45 - Some of the hardest OTR’s to record

00:09:20 - The importance of freestyles for hip-hop

00:16:00 - Do people pay to get on OTR?

00:17:45 - Why Gabe decided to release the freestyles on DSPs?

00:21:00 - Why Gabe has more than just rap artists and American artists on OTR

00:23:00 - How artists can capitalize on their moment after appearing on OTR

00:29:45 - Does OTR allow artists to rap on famous beats

00:31:20 - The OTR X Kai Cenat linkup

00:38:00 - How artists get on OTR and the importance of artists being visible online

00:42:40 - Tips for artists

00:45:00 - Gabe’s dream freestyle cypher

00:49:00 -How Gabe has time to listen to new artists

00:52:00 - Who we are listening to right now

00:54:00 - Closing thoughts

In this SoundCentric episode, Adam and Trent Josiah dive into the nuts and bolts of booking shows—from organic connections and managers to why timing and having your “ducks in a row” matters—then geek out on live performance, swapping best-ever concert memories (J. Cole, Kendrick, Little Brother) and why leaving everything on stage beats being too cool to perform; they also debate the greatest rap voices (ODB, 2Pac, Chance, JAY-Z, J. Cole), celebrate the comeback of freestyles (On The Radar, Hot 97, Funk Flex moments), and unpack the power of tight artist-producer chemistry in building a signature sound.

Twitter: https://twitter.com/soundcentricmus

Instagram:https://https://www.instagram.com/soundcentricmusic/

Tik Tok: https://www.tiktok.com/@soundcentricmusic

Facebook: https://www.facebook.com/SoundCentricmusic

Website: https://soundcentricmusic.com

Podcast: https://www.soundcentricmusic.com

00:00:00 - Intro

00:01:30 - How do rising artists actually get shows booked

00:02:45 - Making connections with other artists

00:04:30 - How Trent found his manager and built his team

00:06:30 - Making the decision to move from North Carolina to LA for music

00:12:30 - What is the LA scene actually like

00:15:45 - the important of concerts, live events, and making a community

00:18:30 - Our favorite concerts ever

00:23:20 - Why Outkast means more to people in the south

00:27:00 - The greatest rap voices ever

00:30:50 - The resurgence of freestyles in hip-hop with Kai x OTR

00:33:40 - Best freestyles of all time

00:37:00 - the benefit of linking up with one producer