This episode of the Soundcentric Podcast dives deep into the mind of RJ Powell, the creator behind IBreatheMusicAllDay, one of today’s most trusted music discovery platforms. RJ breaks down how curiosity, community, and genuine love for music helped him build a following of hundreds of thousands, discover artists before they blow up, and turn content creation into a real career, all without chasing clout or trends. From dropping out of school and finding his purpose, to explaining why music is not dead (you just are not looking hard enough), to opening up about making his own music and navigating the business side of the industry, this conversation is packed with insight for artists, creators, and true music fans. If you care about underground music, creative authenticity, and how culture really moves behind the scenes, this is a must-listen

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00:00:00 - intro

00:01:25 - What makes RJ want to discover new music

00:04:00 - The artist RJ is most proud of finding early

00:05:00 - A preview of J. Cole’s new album “The Fall-Off” and our expectations for it

00:09:00 - What rappers and producers we want on “The Fall-Off”

00:13:10 - Our thoughts on the A$AP Rocky album

00:15:00 - The music we are most excited for in 2026

00:20:00 - How RJ built up his page to over 300k followers

00:29:35 - How does RJ find artists and what stands out to him

00:34:00 - Pages RJ goes to find new music

00:36:00 - How RJ started making music