In today’s episode, Gwen shares a real-life example of how she turned a casual poolside conversation on her recent cruise into a confident, controlled sales conversation—using her proven sales framework in real time. What started as an innocent chat quickly triggered old corporate sales conditioning she thought she’d left behind, including being asked to “pitch” on the spot and navigating masculine, pressure-driven sales energy. Gwen breaks down exactly how she shifted the dynamic, reclaimed control, and led the conversation with clarity, confidence, and authenticity.

This episode is a masterclass in why sales is a life skill not just a business skill. Gwen walks you through how to naturally transition from small talk into a professional conversation, why discovery calls should never feel like performances, and how leading with curiosity instead of defensiveness instantly builds authority and trust. You’ll hear practical, real-world examples of language shifts, boundary-setting, and how releasing attachment to the outcome actually creates more aligned opportunities.

If you’ve ever felt awkward, triggered, or unsure in sales conversations—especially when it comes to pricing, value, or over explaining what you do—this episode will help you reframe sales as grounded, empowering, and entirely on your terms. Press play for tangible takeaways you can start using immediately to lead your conversations, protect your energy, and show up with confidence in sales, business, and life.

Links Mentioned in Today’s Episode:

FREE Sales Strategy Call – Get Unstuck With Your Sales!

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Join The Next Confident Sales Cohort Here!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Join the Confident Sales System Cohort!

In just four weeks, you’ll install a clear, repeatable sales framework that helps you lead conversations with confidence, communicate your value without overexplaining, and close more aligned clients with ease. Each cohort is capped at just eight women to keep it high-touch and personal. If you’re ready to stop winging sales calls and start commanding them, head to the link below to get registered for the next available cohort!

Join The Next Confident Sales System Cohort Here!

We all experience moments when life knocks you down, but what matters most is how you get back up. Today, Gwen is having a conversation with business resilience strategist and certified grief educator Debi Lynn for a deeply honest conversation about grief, resilience, and building a heart-led business after life’s hardest moments. Debi shares how her personal experiences forced her to rebuild her identity, leadership, and purpose. This episode speaks directly to female entrepreneurs who have experienced trauma, burnout, or major life disruption and are searching for a way to rise stronger while creating meaningful impact through their business.

Together, Gwen and Debi explore why resilience is one of the most critical leadership skills for women in business today and how unprocessed grief, identity shifts, and burnout can quietly stall growth. Debi explains how emotional healing, heart-centered leadership, and inner resilience directly influence business sustainability, confidence, and long-term success. This conversation reframes grief beyond loss of life, touching on the grief that comes from career changes, evolving relationships, and outgrowing old versions of yourself as an entrepreneur.

We end the episode with a Dear Gwen segment, as Debi asks how to explain the transformational value to clients who only seem to focus on the cost. This episode offers grounded wisdom, practical insight, and a powerful reminder that resilience, leadership, and sales confidence all begin at the heart.

Connect with Debi:

Check Out Debi's Program Here!

Visit Debi's Website

Check Out Debi's YouTube

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Join the Confident Sales System Cohort!

In just four weeks, you’ll install a clear, repeatable sales framework that helps you lead conversations with confidence, communicate your value without overexplaining, and close more aligned clients with ease. Each cohort is capped at just eight women to keep it high-touch and personal. If you’re ready to stop winging sales calls and start commanding them, head to the link below to get registered for the next available cohort!

Join The Next Confident Sales System Cohort Here!

Welcome back to Part 2 of Gwen’s Annual Planning Recap! If you haven’t listened to Part 1 yet, go back one episode to listen to what Gwen is calling in for this year. Today, Gwen sits down with her operations manager, Kristyn, for a candid behind-the-scenes conversation about what intentional annual planning really looked like for them. They share the raw experience of stepping away from daily personal and business demands to complete an in-person planning retreat that brought clarity, alignment, a new offer, and renewed confidence heading into 2026.

Together, Gwen and Kristyn share their key lessons around niching down and building a business model that supports growth without burnout. They talked about mindset shifts, perfectionism, consistency, and the power of data-driven decisions when refining your mission and offers.

You’ll also hear the story behind the creation of the Confidence Sales System Cohort and how this new model allows Gwen to serve more women while creating better results and more freedom. If you’re ready to command your sales, simplify your strategy, and step into 2026 with confidence and intention, this cohort will provide you with the framework and tools you’re looking for!

If you haven’t done an annual planning retreat for 2026 yet, it’s not too late! This episode is an encouragement for you to take the time to pour back into yourself and your business so that you can have an even more fruitful year! Press play and get inspired for your very own retreat!

Links Mentioned in Today’s Episode:

Connect with Natalie Barnett for more on Subconscious Coaching

Work with Natalie Barnett

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Join the Confident Sales System Cohort!

In just four weeks, you’ll install a clear, repeatable sales framework that helps you lead conversations with confidence, communicate your value without overexplaining, and close more aligned clients with ease. Each cohort is capped at just eight women to keep it high-touch and personal. If you’re ready to stop winging sales calls and start commanding them, head to the link below to get registered for the next available cohort!

Join The Next Confident Sales System Cohort Here!

As we step into 2026, Gwen pulls back the curtain on the powerful annual planning process that reshaped her confidence, clarity, and conviction as a CEO. In Part 1 of this annual planning series, Gwen shares the personal journey behind committing to a six-day CEO retreat—navigating guilt, family responsibilities, unexpected challenges, and the internal resistance that so often pulls women away from prioritizing themselves and their businesses. This episode is both a permission slip and a mirror for women who know they need space to think bigger but struggle to claim it.

Gwen walks through the first half of her planning process, breaking down how she evaluated her revenue streams, offers, expenses, and time to uncover what was truly sustainable and what wasn’t. From recognizing costly programs to building consistent working hours and theme days, she shares the real, behind-the-scenes decisions that led to more structure, scalability, and peace. This conversation highlights the importance of boundaries, asking for help, and leading from the CEO seat instead of reacting to chaos.

This episode also marks the announcement of Gwen’s Confidence Sales System, a scalable framework designed to help more women master sales without burnout or shame. Through self-reflection, self-care, and intentional strategy, Gwen reconnects with what truly drives her and explains how that clarity is shaping the future of her business in 2026. If you’re craving alignment, sustainability, and confidence in your sales and leadership this year, this episode will meet you right where you are and challenge you to step fully into your reign.

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Join the Confident Sales System Cohort!

In just four weeks, you’ll install a clear, repeatable sales framework that helps you lead conversations with confidence, communicate your value without overexplaining, and close more aligned clients with ease. Each cohort is capped at just eight women to keep it high-touch and personal. If you’re ready to stop winging sales calls and start commanding them, head to the link below to get registered for the next available cohort!

Join The Next Confident Sales System Cohort Here!

As we’re heading into the New Year, it’s common to make those New Year Resolutions… but what if you didn’t do that this year? In today’s short and sweet episode Gwen is diving into a conversation that flips the script on how we’ve been taught to approach New Year’s resolutions and traditional goal setting altogether. If you’re tired of creating goals you abandon by February, or feeling like you’re constantly chasing the next milestone without ever feeling fulfilled, this is your permission slip to try something different.

Gwen breaks down why resolutions often fail, why goals can be rooted in false expectations, and how true, lasting change begins with values, not pressure. You’ll explore the emotions that spark real transformation and walk through a guided journaling exercise designed to help you clarify what you value, what you want in the next 3–5 years, and the action steps that will actually move you forward.

Inside this episode you’ll learn to release the hustle mentality, say no without guilt, build confidence through aligned action, and step boldly into the future you desire. This is the Reign Revolution, and this year is your year. Happy New Year, Girlfriends!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Join the Confident Sales System Cohort!

In just four weeks, you’ll install a clear, repeatable sales framework that helps you lead conversations with confidence, communicate your value without overexplaining, and close more aligned clients with ease. Each cohort is capped at just eight women to keep it high-touch and personal. If you’re ready to stop winging sales calls and start commanding them, head to the link below to get registered for the next available cohort!

Join The Next Confident Sales System Cohort Here!

How did we already get to the week of Christmas?! If you’re feeling like your year flew by, you’re definitely not alone! Today’s episode is an episode on reflection as Gwen looks back on the lessons she’s learned this year. From navigating family health scares to experiencing her first panic attack to finding her spiritual re-centering, Gwen shares how 2025 has challenged her to slow down, set boundaries, and finally release the pressure and belief that she had to be everything for everyone in order to be worthy of success.

This episode is an honest conversation about entrepreneurship, nervous system regulation, faith, self-love, and what it really means to build a business without sacrificing your health, family, or calling. Gwen opens up about redefining success, learning to invest in herself, protecting her time, and trusting God’s plan—even when life doesn’t unfold the way you expected. It’s a powerful reminder that healing, clarity, and growth often come from the most uncomfortable seasons.

Gwen is also sharing some of her favorite holiday traditions, her annual planning reflections, and her hopes for 2026. She encourages you to pause, journal, and find the beauty in your own year—no matter how messy it was. If you’ve related to any of this so far, and you too are craving peace, perspective, and permission to rest while still reigning, this episode will meet you right where you are. Consider this your invitation to reflect, reset, and step into the next season with an open heart and renewed faith. Merry Christmas Girlfriends, we hope you have a great holiday season!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Join the Confident Sales System Cohort!

In just four weeks, you’ll install a clear, repeatable sales framework that helps you lead conversations with confidence, communicate your value without overexplaining, and close more aligned clients with ease. Each cohort is capped at just eight women to keep it high-touch and personal. If you’re ready to stop winging sales calls and start commanding them, head to the link below to get registered for the next available cohort!

Join The Next Confident Sales System Cohort Here!

Listen to what happens when you stop avoiding sales and start confidently leading them with intention! In today’s episode, Gwen is spotlighting her client, Chantelle Wolfe, founder of Events To Life! Their powerful and inspiring conversation is a real life example of how Gwen’s sales coaching can transform not only your confidence with selling, but your entire business! Chantelle shares how shifting from a chaotic, people-pleasing approach to a clear, intentional sales process boosted her confidence, eliminated exhausting “prove your worth” conversations, and helped her convert over 50% of the leads she now speaks with.

Together, Gwen and Chantelle unpack the importance of discovery calls, boundaries, and not assuming your clients actually know what they need when they reach out. Through a real client story, Chantelle walks you through how asking better questions, slowing down the conversation, and focusing on benefits instead of deliverables led her to confidently upsell her services.

For today’s Dear Gwen segment, Chantelle asks one of the biggest questions service-based business owners wrestle with: when and how to talk about pricing. Whether you’re a creative, event professional, or service provider who wants to sell with integrity and authority, this conversation will leave you inspired to step fully into your Reigning Queen energy and own your value. This episode is a masterclass in selling without pressure, staying in control of the conversation, and creating an experience that makes clients feel seen, supported, and guided.

Connect with Chantelle:

Follow Chantelle on Instagram

Visit Chantelle’s Website

Connect With Gwen:

Join The Next Confident Sales System Cohort Here!

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Join the Confident Sales System Cohort!

In just four weeks, you’ll install a clear, repeatable sales framework that helps you lead conversations with confidence, communicate your value without overexplaining, and close more aligned clients with ease. Each cohort is capped at just eight women to keep it high-touch and personal. If you’re ready to stop winging sales calls and start commanding them, head to the link below to get registered for the next available cohort!

Join The Next Confident Sales System Cohort Here!

If your offer is incredible but people still aren’t saying yes, it’s probably not because they don’t want to work with you, it’s because they don’t fully understand how you’ll get them to the end result. In this week’s episode, you’ll learn 3 simple questions to ask yourself to make the shift that turns confusion into confident conversions.

Gwen is walking you through simplifying your offer, whether you sell to businesses or directly to consumers, so your audience instantly understands what you do, why it matters, and how you help them get real results. You’ll discover how to speak to the transformation, not the features, and how clarity builds a level of confidence that makes your dream clients feel safe to say yes.

When your message is simple, your energy feels stronger. You stop over-explaining, you stop overwhelming, and you start selling from a place of ease. More clarity leads to more yeses, more revenue, and more freedom — the kind a queen like you were made for.

Press play to step into a new level of power in your sales conversations. It’s your time to command your worth, and this episode shows you how to do it with confidence and simplicity.

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Join the Confident Sales System Cohort!

In just four weeks, you’ll install a clear, repeatable sales framework that helps you lead conversations with confidence, communicate your value without overexplaining, and close more aligned clients with ease. Each cohort is capped at just eight women to keep it high-touch and personal. If you’re ready to stop winging sales calls and start commanding them, head to the link below to get registered for the next available cohort!

Join The Next Confident Sales System Cohort Here!