We all experience moments when life knocks you down, but what matters most is how you get back up. Today, Gwen is having a conversation with business resilience strategist and certified grief educator Debi Lynn for a deeply honest conversation about grief, resilience, and building a heart-led business after life’s hardest moments. Debi shares how her personal experiences forced her to rebuild her identity, leadership, and purpose. This episode speaks directly to female entrepreneurs who have experienced trauma, burnout, or major life disruption and are searching for a way to rise stronger while creating meaningful impact through their business.

Together, Gwen and Debi explore why resilience is one of the most critical leadership skills for women in business today and how unprocessed grief, identity shifts, and burnout can quietly stall growth. Debi explains how emotional healing, heart-centered leadership, and inner resilience directly influence business sustainability, confidence, and long-term success. This conversation reframes grief beyond loss of life, touching on the grief that comes from career changes, evolving relationships, and outgrowing old versions of yourself as an entrepreneur.

We end the episode with a Dear Gwen segment, as Debi asks how to explain the transformational value to clients who only seem to focus on the cost. This episode offers grounded wisdom, practical insight, and a powerful reminder that resilience, leadership, and sales confidence all begin at the heart.

Connect with Debi:

Check Out Debi's Program Here!

Visit Debi's Website

Check Out Debi's YouTube

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Join the Confident Sales System Cohort!

In just four weeks, you’ll install a clear, repeatable sales framework that helps you lead conversations with confidence, communicate your value without overexplaining, and close more aligned clients with ease. Each cohort is capped at just eight women to keep it high-touch and personal. If you’re ready to stop winging sales calls and start commanding them, head to the link below to get registered for the next available cohort!

Join The Next Confident Sales System Cohort Here!

Welcome back to Part 2 of Gwen’s Annual Planning Recap! If you haven’t listened to Part 1 yet, go back one episode to listen to what Gwen is calling in for this year. Today, Gwen sits down with her operations manager, Kristyn, for a candid behind-the-scenes conversation about what intentional annual planning really looked like for them. They share the raw experience of stepping away from daily personal and business demands to complete an in-person planning retreat that brought clarity, alignment, a new offer, and renewed confidence heading into 2026.

Together, Gwen and Kristyn share their key lessons around niching down and building a business model that supports growth without burnout. They talked about mindset shifts, perfectionism, consistency, and the power of data-driven decisions when refining your mission and offers.

You’ll also hear the story behind the creation of the Confidence Sales System Cohort and how this new model allows Gwen to serve more women while creating better results and more freedom. If you’re ready to command your sales, simplify your strategy, and step into 2026 with confidence and intention, this cohort will provide you with the framework and tools you’re looking for!

If you haven’t done an annual planning retreat for 2026 yet, it’s not too late! This episode is an encouragement for you to take the time to pour back into yourself and your business so that you can have an even more fruitful year! Press play and get inspired for your very own retreat!

Links Mentioned in Today’s Episode:

Connect with Natalie Barnett for more on Subconscious Coaching

Work with Natalie Barnett

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Join the Confident Sales System Cohort!

In just four weeks, you’ll install a clear, repeatable sales framework that helps you lead conversations with confidence, communicate your value without overexplaining, and close more aligned clients with ease. Each cohort is capped at just eight women to keep it high-touch and personal. If you’re ready to stop winging sales calls and start commanding them, head to the link below to get registered for the next available cohort!

Join The Next Confident Sales System Cohort Here!

As we step into 2026, Gwen pulls back the curtain on the powerful annual planning process that reshaped her confidence, clarity, and conviction as a CEO. In Part 1 of this annual planning series, Gwen shares the personal journey behind committing to a six-day CEO retreat—navigating guilt, family responsibilities, unexpected challenges, and the internal resistance that so often pulls women away from prioritizing themselves and their businesses. This episode is both a permission slip and a mirror for women who know they need space to think bigger but struggle to claim it.

Gwen walks through the first half of her planning process, breaking down how she evaluated her revenue streams, offers, expenses, and time to uncover what was truly sustainable and what wasn’t. From recognizing costly programs to building consistent working hours and theme days, she shares the real, behind-the-scenes decisions that led to more structure, scalability, and peace. This conversation highlights the importance of boundaries, asking for help, and leading from the CEO seat instead of reacting to chaos.

This episode also marks the announcement of Gwen’s Confidence Sales System, a scalable framework designed to help more women master sales without burnout or shame. Through self-reflection, self-care, and intentional strategy, Gwen reconnects with what truly drives her and explains how that clarity is shaping the future of her business in 2026. If you’re craving alignment, sustainability, and confidence in your sales and leadership this year, this episode will meet you right where you are and challenge you to step fully into your reign.

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Join the Confident Sales System Cohort!

In just four weeks, you’ll install a clear, repeatable sales framework that helps you lead conversations with confidence, communicate your value without overexplaining, and close more aligned clients with ease. Each cohort is capped at just eight women to keep it high-touch and personal. If you’re ready to stop winging sales calls and start commanding them, head to the link below to get registered for the next available cohort!

Join The Next Confident Sales System Cohort Here!