The PR Podcast Edge - Monthly cover art

The PR Podcast Edge - Monthly

The PR Podcast Edge - Monthly

By: the Podcast Studio Glasgow
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Frustrated watching competitors get featured in the press, booked on big podcasts, or grow effortlessly while your expertise stays hidden?

The PR Podcast Edge gives you the playbook. Co-hosted by Mark Hunter (Podcast Studio Glasgow veteran since 2005) and PR pro Lindsay Reid (specialist in media coverage and podcast bookings), our twice-monthly episodes combine production know-how with strategic PR tactics.

Discover how to launch efficiently, create viral clips, secure guest spots, amplify your brand, and drive real business results—one conversation at a time.

Pick one that feels most authentic to your voice, or mix elements. The first 100-150 characters are key for previews, so ensure the pain point + hook lands there. If you'd like tweaks (e.g., more emphasis on your father-son dynamic, Glasgow location, or specific keywords), or versions for a different pain point, just let me know! Once settled, we can lock in the Episode 1 running order with this name/description

Podcast Studio Glasgow Ltd
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • How to Land Podcast Guest Spots: The Art of Crafting Irresistible Pitches
    May 14 2026

    Want to get booked as a guest on high-quality podcasts? In episode 2 of The PR Podcast Edge, Mark Hunter (Podcast Studio Glasgow) and Lindsay Reid (Lindsay Reid PR) reveal exactly how to craft compelling pitches that actually get responses.

    Lindsay shares her proven 3-part pitch framework, why most guest pitches fail, the real value of being a guest, and the technical and mindset shifts needed to stand out. Packed with practical advice for business owners and professionals who want to attract audiences, build authority, and generate quality leads through podcast guesting.

    Timestamps

    • 00:00 – Stop Making It About You
    • 00:33 – Three Pitch Essentials
    • 02:11 – Reach and Sharing Strategy
    • 03:17 – Why Guest on Podcasts
    • 04:48 – Authority and Video Clips
    • 07:07 – Guesting Breakthrough Stories
    • 09:40 – Pitch Pitfalls and Being Real
    • 11:18 – Tech Setup for Remote Guests
    • 12:52 – Intro Calls and Pro Production
    • 14:38 – Niche Podcasts and Wrap Up

    Key Takeaways

    • The biggest mistake in podcast pitching is making it all about you — hosts care about the value you bring to their audience.
    • Every strong pitch should cover three things: Value to the audience, your Authority, and your Reach (how you’ll help promote the episode).
    • Being a guest gives you borrowed audience and borrowed credibility — often more powerful than your own channels.
    • Raw, real stories perform better than polished ego trips. Audiences connect with authenticity and lessons learned.
    • Poor audio or bad tech setup can kill your chances of being invited back — professional sound and lighting matter.
    • Niche podcasts are gold for targeted business growth.

    Hosts

    Mark Hunter Co-founder, Podcast Studio Glasgow | Podcasting since 2005

    Lindsay Reid Founder, Lindsay Reid PR | 20+ years helping clients land media and podcast appearances

    Show More Show Less
    16 mins
  • The Basics of Launching a Business Podcast
    Apr 14 2026

    Every business podcast starts with the same question: Why are you doing this? In the first episode of The PR Podcast Edge, Mark and Lindsay walk through the five foundational steps for launching a podcast with a clear business and PR purpose. No fluff, no overclaiming. Just an honest conversation about what it actually takes to get started and keep going.

    00:00 Meet The Hosts

    00:59 Podcast Goals First

    04:03 Why And Audience

    06:27 Topic Name Format

    08:05 Audio Versus Video

    10:47 PR Hooks And Visibility

    12:58 Gear And Recording

    14:48 Launch And Expectations

    16:38 Consistency And Wrap Up

    What's covered:

    Step 1: Define your why and your audience. Before you record a single word, you need to know what you want the podcast to achieve and who it's for. Lindsay makes the point well: whatever you talk about most is what you'll become known for, so be deliberate. Your audience might be small, a few hundred decision-makers or people with a specific problem. That's not a failure. That's a focus.

    Step 2: Choose your topic, name, and format. Pick a topic you know better than anything else in your professional life. Keep the name short, clear, and indicative of the content. Don't let naming become a reason to delay. On format: audio is the foundation, but video is increasingly how podcasts get discovered. Short clips on LinkedIn, Instagram, and TikTok are now the primary way new listeners find shows.

    Step 3: Bake PR visibility in from day one. A new podcast launch isn't news on its own. You need a hook: a milestone, a unique angle, a notable guest, or a message that fills a gap people aren't getting elsewhere. Lindsay explains how to think about what makes your podcast genuinely PR-worthy and how to use social media as the first and most accessible distribution layer.

    Step 4: Gear and recording options. Buying equipment on Amazon and getting a great-sounding podcast are two very different things. Audio quality matters more than video quality: ears are less forgiving than eyes. Whether you record in-house or in a professional studio, the listener deserves good sound. That's the minimum standard.

    Step 5: Get started and manage expectations. Consistency beats perfection. A podcast that keeps showing up builds an audience. One that chases big numbers early and burns out doesn't. Manage your own expectations and, if you're working inside a business, manage everyone else's too.

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    17 mins
  • From Scandals to Spotlight: Mastering Reputation with Podcasts
    Jun 14 2026

    Mark Hunter and PR consultant Lindsay Reid discuss how podcasting helps with reputation management in the digital age by letting individuals and companies control the narrative, especially during crises.

    Lindsay argues that long-form, unregulated podcast conversations allow leaders or public figures to explain facts, what’s being done, and rebuild trust after scandals, often after an initial quiet period, rather than relying only on media coverage or restrictive “no questions” interview rules. She notes podcasts can also be used internally to communicate with staff during company issues. They then shift to proactive reputation building: publishing timely episodes ahead of news cycles (e.g., financial uncertainty) to become a trusted go-to source, attract expert guests, and generate PR opportunities by pitching credible, evidence-based viewpoints to outlets like the BBC.

    They also address “cancellation” risk, emphasising authenticity and attracting the right audience.

    00:00 Why Being Seen Matters

    00:29 Podcasting for Crisis Control

    01:51 Celebrity Comeback Playbook

    04:16 Statements vs Long Form Truth

    05:16 Proactive Reputation Strategy

    06:59 Turning Podcasts Into PR Pitches

    08:48 Avoiding Cancellation Risks

    10:23 Authenticity and Audience Fit

    11:17 Wrap Up and Call to Action

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    12 mins
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