Mark Hunter and PR consultant Lindsay Reid discuss how podcasting helps with reputation management in the digital age by letting individuals and companies control the narrative, especially during crises.

Lindsay argues that long-form, unregulated podcast conversations allow leaders or public figures to explain facts, what’s being done, and rebuild trust after scandals, often after an initial quiet period, rather than relying only on media coverage or restrictive “no questions” interview rules. She notes podcasts can also be used internally to communicate with staff during company issues. They then shift to proactive reputation building: publishing timely episodes ahead of news cycles (e.g., financial uncertainty) to become a trusted go-to source, attract expert guests, and generate PR opportunities by pitching credible, evidence-based viewpoints to outlets like the BBC.

They also address “cancellation” risk, emphasising authenticity and attracting the right audience.

00:00 Why Being Seen Matters

00:29 Podcasting for Crisis Control

01:51 Celebrity Comeback Playbook

04:16 Statements vs Long Form Truth

05:16 Proactive Reputation Strategy

06:59 Turning Podcasts Into PR Pitches

08:48 Avoiding Cancellation Risks

10:23 Authenticity and Audience Fit

11:17 Wrap Up and Call to Action