Ever noticed your Amazon sales dropping and immediately blamed your ads? We all do it! In this episode, Michael and Campaign Manager Olena reveal a massive secret about what is really killing your sales.

It turns out you do not have to be completely out of stock to lose money. Just having a lower inventory drops your conversion rate and your sales velocity. Olena actually brought the receipts for this one. She stacked daily Business Reports and Inventory Ledgers to prove this crazy theory with hard data.

When she looked at the numbers, she found something wild. One client could never break $9,600 a day in sales with low stock. But they always hit over $10,000 when fully stocked. Why does this happen? It is all about the Amazon algorithm and delivery times. When your stock is low, it does not go down equally everywhere. This means longer delivery times in certain states, which hurts your regional conversions.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 - Intro

• 01:41 - Creating the FBA report

• 02:29 - Why everyone blames PPC

• 03:38 - How to pull the data

• 05:40 - The low stock impact

• 06:37 - High vs. low inventory zones

• 07:47 - Regional delivery and conversion rates

• 08:24 - The $10k sales case

• 09:23 - Testing the second account

• 12:11 - Results from the second account

• 14:51 - Running the analysis

• 15:43 - Looking beyond PPC

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Our guest today is Olena Shmaiun, Campaign Manager at Ad Badger

• The Brutal Truth About Amazon FBA (And How to Pivot to D2C)

• 10 Steps to Maximize Amazon FBA Inventory Limits

• What Happens When You Go Out of Stock?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Olena Shmaiun

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Hey! I just recorded a killer episode with Anton from SellWave Agency all about Amazon PPC bulk files. I know spreadsheets sound boring, but paired with AI, they are a total superpower right now.

Amazon’s official guide will just overwhelm you, so we break down the actual right way to get started without losing your mind.

Plus, here's the best part I’ve got for you: a free Bulk File Starter Kit! It’s a custom template that tells you exactly what to type into every single cell to easily build your first Auto and Manual campaigns from scratch.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 - Intro

• 01:38 - Why bulk files still rule

• 02:40 - Ignoring Amazon's official guide

• 07:50 - Campaign structure & naming

• 13:00 - Bulk sheets 101

• 18:09 - Auto campaign starter kit

• 28:33 - Manual campaign setup

• 30:05 - Saving time with SOPs

• 36:50 - Quality control

• 38:21 - Outro

🦡 Resources & Links

• Want to follow along? Grab the free starter kit we talked about right here.

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Our guest today is Anton Kimfors, CEO at SellWave

• How to Audit Amazon PPC Campaigns Using Bulk Files and Pivot Tables

• Why and How to Use New Bulk Sheet Features in Amazon Ads

• 3 Bulk File Myths, Debunked

• 3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Anton Kimfors

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, we stumble upon a surprisingly effective Amazon PPC strategy: giving your mouse a break.

Honestly, we all know that itch to jump into our campaigns and start tweaking things just to feel like we're doing something when we're stressed about performance. But we chat about why that urge to over-optimize is a massive trap. Clément puts Michael on the spot with some live math to prove how an innocent little $1 bid can secretly turn into a $3 budget-eater if you aren't paying attention to those sneaky dynamic modifiers.

The big takeaway? Clicking around your ad account just to feel busy is a whole lot of activity, but zero strategy. So, take a page out of Michael's book and let's talk about why the absolute smartest thing you can do for your PPC right now is probably to just grab a coffee, step back, and leave it alone.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 – Intro

• 01:34 - Why Restraint is the Hardest Skill in Amazon PPC

• 02:38 - Trap #1: Reacting to Campaign Data Too Soon

• 05:31 - The Rule of Thumb for Lookback Windows & Attribution

• 09:15 - Trap #2: Not Knowing Your True Bid Range (Surprise Math!)

• 14:30 - How Ad Rank & Product Listings Impact Your Bids

• 19:20 - Trap #3: Why Busywork & Activity Do Not Equal Strategy

• 24:58 - Episode Summary

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Our guest today is Clément Hynaux, Campaign Manager at Ad Badger

• Advanced Amazon PPC Bid Optimization

• What is the role of data in Amazon campaign management?

• How Should I Analyze My Data for my Amazon PPC Campaign?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clément Hynaux

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno