There's a watch sitting somewhere in most people's homes that they never wear anymore. Maybe it was a gift. Maybe it was their dad's. Maybe it just stopped feeling useful the moment the smartwatch arrived.

Jason Reinhart's co-founder Alex had one of those watches. His brother bought it for him when he became the first person in his family to graduate college. And then — like most of us — Alex stopped wearing it. Until his brother had a health scare. And suddenly the watch collecting dust in a drawer became the thing that mattered most.

Ganance was built from that moment. A tiny sensor that sticks to the back of any watch case and turns it into a smartwatch. Analog and digital in one. The watch you love, doing everything you need.

In this episode: the founding story behind Ganance, what it means to build a hardware business alongside a full-time job, the B2B to DTC pivot, shipping a thousand units by hand, and the Slack message that got Jason through the hardest moment.

Guest: Jason Reinhart, Co-Founder of Ganance Find Ganance: ganance.com Follow Ganance: @ganance Follow Jason: Jason Reinhart

The Other Plan is a podcast about founders who are still in the middle of building. New episodes every two weeks.

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