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The Other Plan

The Other Plan

By: Eleni Houhoulis
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The Other Plan is a podcast about founders who are still in the middle of building, before the outcome is known, before the story is tidy. Each episode goes inside an early-stage startup with the people who built it, in real time. For anyone who's ever thought about building something of their own. Hosted by Eleni Houhoulis, someone looking for inspiration and validation as much as you are.Copyright 2026 Eleni Houhoulis Economics Leadership Management & Leadership Social Sciences
Episodes
  • The Startup Solving the Smartwatch Problem — Jason Reinhart, Ganance | The Other Plan

    The Startup Solving the Smartwatch Problem — Jason Reinhart, Ganance | The Other Plan
    Jun 9 2026

    There's a watch sitting somewhere in most people's homes that they never wear anymore. Maybe it was a gift. Maybe it was their dad's. Maybe it just stopped feeling useful the moment the smartwatch arrived.

    Jason Reinhart's co-founder Alex had one of those watches. His brother bought it for him when he became the first person in his family to graduate college. And then — like most of us — Alex stopped wearing it. Until his brother had a health scare. And suddenly the watch collecting dust in a drawer became the thing that mattered most.

    Ganance was built from that moment. A tiny sensor that sticks to the back of any watch case and turns it into a smartwatch. Analog and digital in one. The watch you love, doing everything you need.

    In this episode: the founding story behind Ganance, what it means to build a hardware business alongside a full-time job, the B2B to DTC pivot, shipping a thousand units by hand, and the Slack message that got Jason through the hardest moment.

    Guest: Jason Reinhart, Co-Founder of Ganance Find Ganance: ganance.com Follow Ganance: @ganance Follow Jason: Jason Reinhart

    The Other Plan is a podcast about founders who are still in the middle of building. New episodes every two weeks.

    Follow The Other Plan: @theotherplanpod
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    59 mins
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