Episodes

  • How Newsletter Writers Use Direct Mail to Grow

    How Newsletter Writers Use Direct Mail to Grow
    Jul 4 2026
    Lucas and Luna explore the surprising trend of newsletter creators launching print editions. With Substack's 2025 print pilot and Beehiiv's new print-on-demand integration, digital-first writers are sending physical magazines to subscribers. The hosts break down the economics: printing costs, shipping logistics, and how a $15 print subscription can yield higher lifetime value than a $5 digital one. They examine the case of 'The Browser' newsletter, which grew its print edition to 20,000 subscribers while maintaining a 90% renewal rate. Lucas explains the psychology of physical media's retention boost, while Luna challenges the scalability for smaller writers. This episode is essential listening for any newsletter creator considering a hybrid digital-print strategy. #NewsletterBusiness #DirectMail #PrintMedia #Substack #Beehiiv #TheBrowser #MarketingStrategy #SubscriberRetention #LifetimeValue #PrintOnDemand #HybridMedia #ContentBusiness #MediaTrends #Business #Marketing #FexingoBusiness #BusinessPodcast #NewsletterPodcast Keep every episode free: buymeacoffee.com/fexingo
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    12 mins
  • How Newsletters Use Paid Surveys to Boost Revenue

    How Newsletters Use Paid Surveys to Boost Revenue
    Jul 4 2026
    Episode 91 of The Newsletter Podcast explores an overlooked monetization strategy: paid surveys. Lucas and Luna break down how newsletter operators can embed market research surveys into their email campaigns, earning $2 to $5 per completed response. They discuss platforms like Pollfish and Cint, which connect publishers with brands seeking niche audiences. A case study: a 50,000-subscriber B2B SaaS newsletter generates $8,000 per month just by sending one survey per week to a 10% sample. The hosts cover subscriber tolerance thresholds, survey length best practices (under 10 questions), and how to avoid damaging open rates. They also compare paid surveys to traditional ad placements, noting that surveys often yield higher CPMs ($20-$50 versus $10-$20 for display ads). The episode includes a realistic look at the trade-offs — subscriber fatigue, data privacy concerns, and the importance of transparent labeling. A practical guide for any newsletter operator looking to diversify income without selling more sponsorships. #NewsletterMonetization #PaidSurveys #EmailMarketing #MarketResearch #Pollfish #Cint #B2BSaaS #CPM #SubscriberEngagement #DataPrivacy #RevenueDiversification #NewsletterGrowth #Beehiiv #Substack #FexingoBusiness #BusinessPodcast #Marketing #MonetizationStrategy Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
  • How Newsletters Use Confirmation Email Optimization to Reduce Churn

    How Newsletters Use Confirmation Email Optimization to Reduce Churn
    Jul 3 2026
    In this episode, Lucas and Luna dig into the overlooked art of the confirmation email — that first message a subscriber gets after signing up. They break down how Substack, Beehiiv, and independent newsletter operators use confirmation pages to set expectations, build trust, and dramatically reduce early churn. Using real benchmarks from a 2025 study of 200+ paid newsletters, they show why a single tweak to the confirmation email can lift paid conversion by 15 to 20 percent. They also share a specific example from Morning Brew's early days and contrast it with a common mistake made by finance newsletters. If you run a newsletter or are thinking of starting one, this episode will change how you think about your onboarding flow. #ConfirmationEmail #NewsletterChurn #Substack #Beehiiv #Onboarding #PaidConversion #MorningBrew #EmailMarketing #SubscriberRetention #MarketingStrategy #NewsletterGrowth #ContentMarketing #FexingoBusiness #BusinessPodcast #Marketing #EmailDesign #FirstImpression #ConversionOptimization Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How Newsletters Use Partner Cross-Promotions to Grow Subscribers

    How Newsletters Use Partner Cross-Promotions to Grow Subscribers
    Jul 3 2026
    In this episode of The Newsletter Podcast with Fexingo, hosts Lucas and Luna dive into the strategy of cross-promotions between newsletters—how two writers can trade recommendations to grow their subscriber bases without paid ads. Lucas breaks down a concrete case: when the fintech newsletter 'The Daily Upside' partnered with the marketing newsletter 'Marketing Brew' for a one-time swap, each gained roughly 15,000 subscribers in a single week. He explains the three key elements that make a cross-promotion effective: audience overlap, email list size parity, and clear call-to-action placement. Luna pushes back on whether smaller newsletters can benefit, and Lucas outlines a scaled-down version: the 'recommendation swap' where a blurb appears in the footer. The hosts also discuss how platforms like Beehiiv and Substack have built-in tools to facilitate cross-promotions, and they warn against common pitfalls like over-promoting or mismatched niches. The episode ends with a forward-looking question about whether cross-promotions could become standard practice for all newsletter launches. A short, sincere donation segment near the middle reminds listeners that the podcast is ad-free and supported by audience contributions at buy me a coffee dot com slash fexingo. #NewsletterCrossPromotion #Beehiiv #Substack #TheDailyUpside #MarketingBrew #AudienceGrowth #EmailMarketing #SubscriberAcquisition #PodcastMarketing #NewsletterStrategy #PartnerSwap #GrowthHacking #ContentMarketing #NewsletterBusiness #FexingoBusiness #BusinessPodcast #MarketingPodcast #NewsletterPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
  • How Newsletters Use Tiered Pricing to Grow Revenue

    How Newsletters Use Tiered Pricing to Grow Revenue
    Jul 2 2026
    In this episode of The Newsletter Podcast with Fexingo, Lucas and Luna dive into the strategy of tiered pricing for newsletters. They examine how Substack's paid tiers and Beehiiv's premium options allow creators to capture more value from their most engaged readers. The hosts dissect a specific case: how a niche financial newsletter added a $50/month 'Insider' tier offering weekly live calls and a private Slack channel, boosting monthly recurring revenue by 40% in three months. They discuss the delicate balance of features across tiers, the psychology of anchoring, and why most newsletter creators underprice their premium offerings. Listeners get a concrete framework: start with a $10/month basic paid tier, add a $30-$50/month premium tier with direct access or exclusive content, and use a simple survey to gauge what top subscribers actually want. If you've ever wondered how to move beyond a single paid subscription, this episode offers a step-by-step playbook. #NewsletterPricing #TieredSubscriptions #Substack #Beehiiv #PaidNewsletters #SubscriptionRevenue #CreatorEconomy #PricingStrategy #Monetization #EmailMarketing #FinancialNewsletter #InsiderTier #RevenueGrowth #AnchoringEffect #PremiumContent #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How Newsletters Use Abandoned Cart Emails to Recover Revenue

    How Newsletters Use Abandoned Cart Emails to Recover Revenue
    Jul 2 2026
    Most newsletter creators think abandoned cart emails are only for ecommerce stores. But Substack and Beehiiv writers are quietly adopting the same tactic to convert free subscribers into paid ones. Lucas breaks down a specific case: a mid-sized tech newsletter that recovered $47,000 in annual revenue by sending a three-email sequence triggered when a free subscriber visits the paid subscription page but doesn't complete checkout. He explains the timing, the copy framework, and the one metric that matters most — recovery rate, which hit 9.2% for this writer. Luna pushes back on whether this approach feels pushy to readers, and Lucas shares how to frame the emails as value reminders rather than guilt trips. The episode also covers A/B test results on subject lines, the optimal number of emails in a sequence, and why the best abandoned cart strategy starts with fixing the checkout page itself. By the end, listeners will have a concrete template they can adapt for their own newsletter. #Newsletters #EmailMarketing #AbandonedCart #Substack #Beehiiv #Monetization #ConversionOptimization #PaidSubscribers #RevenueRecovery #EmailSequences #MarketingStrategy #GrowthHacking #ContentMonetization #SubscriptionBusiness #FexingoBusiness #BusinessPodcast #Marketing #PodcastEpisode Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • How Newsletters Use Gamification to Boost Subscriber Engagement

    How Newsletters Use Gamification to Boost Subscriber Engagement
    Jul 1 2026
    Episode 86 of The Newsletter Podcast explores how Substack and Beehiiv newsletters use gamification mechanics — streaks, leaderboards, badges, and progress bars — to keep subscribers opening, reading, and engaging. Lucas and Luna break down real examples: The Hustle's Daily Streak feature that lifted open rates by 12% year-over-year, Morning Brew's referral leaderboard that drove 40,000 new subscribers in one quarter, and a niche finance newsletter that used a 'Reader Score' to increase time-on-page by 4 minutes. They also discuss the psychology behind variable rewards and why over-gamifying can backfire. If you run a newsletter and want to turn passive readers into active participants, this episode gives you concrete mechanics to try this week. #Gamification #NewsletterMarketing #Substack #Beehiiv #TheHustle #MorningBrew #EmailMarketing #SubscriberEngagement #Streaks #Leaderboards #Badges #ProgressBars #VariableRewards #MarketingStrategy #ContentMarketing #FexingoBusiness #BusinessPodcast #NewsletterPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 mins
  • How Substack and Beehiiv Use Milestone Streaks

    How Substack and Beehiiv Use Milestone Streaks
    Jul 1 2026
    Episode 85 of The Newsletter Podcast explores how newsletter platforms like Substack and Beehiiv leverage milestone streaks—consecutive weekly sends, subscriber count achievements, and writing streaks—to boost writer retention and subscriber growth. Lucas and Luna break down a real case: a tech writer on Substack who hit a 52-week streak and saw a 30% increase in paid conversions. They compare the psychology of streaks to Snapchat and Duolingo, then discuss how Beehiiv's built-in streak badges and Substack's celebration emails create social proof. The episode also covers the dark side—burnout from over-streaking—and practical tips: writers should use streaks as internal motivation, not external pressure. If you've ever wondered why newsletters celebrate anniversaries so aggressively, this is your explainer. #Substack #Beehiiv #MilestoneStreaks #NewsletterGrowth #WriterRetention #EmailMarketing #SubscriberPsychology #Gamification #Duolingo #Snapchat #SocialProof #ContentStrategy #PaidConversions #WritingStreak #MarketingStrategy #FexingoBusiness #BusinessPodcast #NewsletterPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 mins