The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business cover art

The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business

The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business

By: Fexingo
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Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that compels opens? Luna, grounded in audience data, counters with open rates, churn curves, and unit economics. Together, they debate the tension between sponsored content and reader-funded models, the role of SEO and social distribution, and the fragility of a business built on a single inbox. This is not a how-to guide; it's a forensic look at a medium reshaping media. If you run a newsletter, think about starting one, or simply subscribe to a dozen, their conversations will change how you see that daily email. What happens when a writer's list becomes their primary asset — and what happens when it doesn't? #EmailNewsletter #Substack #Beehiiv #NewsletterBusiness #CreatorEconomy #MorningBrew #MediaBusiness #AudienceBuilding #OpenRates #Monetization #IndependentMedia #WriterEconomy #DirectToConsumer #NewsletterGrowth #ContentMarketing #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • How Newsletter Writers Use Direct Mail to Grow

    How Newsletter Writers Use Direct Mail to Grow
    Jul 4 2026
    Lucas and Luna explore the surprising trend of newsletter creators launching print editions. With Substack's 2025 print pilot and Beehiiv's new print-on-demand integration, digital-first writers are sending physical magazines to subscribers. The hosts break down the economics: printing costs, shipping logistics, and how a $15 print subscription can yield higher lifetime value than a $5 digital one. They examine the case of 'The Browser' newsletter, which grew its print edition to 20,000 subscribers while maintaining a 90% renewal rate. Lucas explains the psychology of physical media's retention boost, while Luna challenges the scalability for smaller writers. This episode is essential listening for any newsletter creator considering a hybrid digital-print strategy. #NewsletterBusiness #DirectMail #PrintMedia #Substack #Beehiiv #TheBrowser #MarketingStrategy #SubscriberRetention #LifetimeValue #PrintOnDemand #HybridMedia #ContentBusiness #MediaTrends #Business #Marketing #FexingoBusiness #BusinessPodcast #NewsletterPodcast Keep every episode free: buymeacoffee.com/fexingo
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    12 mins
  • How Newsletters Use Paid Surveys to Boost Revenue

    How Newsletters Use Paid Surveys to Boost Revenue
    Jul 4 2026
    Episode 91 of The Newsletter Podcast explores an overlooked monetization strategy: paid surveys. Lucas and Luna break down how newsletter operators can embed market research surveys into their email campaigns, earning $2 to $5 per completed response. They discuss platforms like Pollfish and Cint, which connect publishers with brands seeking niche audiences. A case study: a 50,000-subscriber B2B SaaS newsletter generates $8,000 per month just by sending one survey per week to a 10% sample. The hosts cover subscriber tolerance thresholds, survey length best practices (under 10 questions), and how to avoid damaging open rates. They also compare paid surveys to traditional ad placements, noting that surveys often yield higher CPMs ($20-$50 versus $10-$20 for display ads). The episode includes a realistic look at the trade-offs — subscriber fatigue, data privacy concerns, and the importance of transparent labeling. A practical guide for any newsletter operator looking to diversify income without selling more sponsorships. #NewsletterMonetization #PaidSurveys #EmailMarketing #MarketResearch #Pollfish #Cint #B2BSaaS #CPM #SubscriberEngagement #DataPrivacy #RevenueDiversification #NewsletterGrowth #Beehiiv #Substack #FexingoBusiness #BusinessPodcast #Marketing #MonetizationStrategy Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
  • How Newsletters Use Confirmation Email Optimization to Reduce Churn

    How Newsletters Use Confirmation Email Optimization to Reduce Churn
    Jul 3 2026
    In this episode, Lucas and Luna dig into the overlooked art of the confirmation email — that first message a subscriber gets after signing up. They break down how Substack, Beehiiv, and independent newsletter operators use confirmation pages to set expectations, build trust, and dramatically reduce early churn. Using real benchmarks from a 2025 study of 200+ paid newsletters, they show why a single tweak to the confirmation email can lift paid conversion by 15 to 20 percent. They also share a specific example from Morning Brew's early days and contrast it with a common mistake made by finance newsletters. If you run a newsletter or are thinking of starting one, this episode will change how you think about your onboarding flow. #ConfirmationEmail #NewsletterChurn #Substack #Beehiiv #Onboarding #PaidConversion #MorningBrew #EmailMarketing #SubscriberRetention #MarketingStrategy #NewsletterGrowth #ContentMarketing #FexingoBusiness #BusinessPodcast #Marketing #EmailDesign #FirstImpression #ConversionOptimization Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
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