In this podcast episode, digital marketing expert and professor Danny Gavin joins hosts Stephen Lucas and Maxwell of "The Scaling Edge" to discuss the intricacies of digital marketing. They cover topics such as SEO, paid search, affiliate marketing, and the evolving role of generative AI in the field. Danny shares his personal journey from a family in the diamond industry to becoming a digital marketing leader, emphasizing the value of practical experience. The trio also debates the challenges businesses face with ad agencies, the importance of mentorship, and strategies for businesses on limited budgets. Danny's podcast, "The Digital Marketing Mentor," is highlighted for its focus on industry guidance and mentorship.


The Scaling Edge Introduction (00:00:43)
Stephen Lucas introduces the podcast and the purpose of the program, aiming to add value to the listeners' journey in becoming entrepreneurs.

Danny Gavin's Background (00:01:15)
Danny Gavin shares his unique background, from growing up in an immigrant family to becoming a digital marketing expert and starting his own agency.

Getting Involved in Digital Marketing (00:03:20)
Danny explains how he got involved in digital marketing, starting with internships and consulting projects in SEO, paid search, and affiliate marketing.

Agency's Bread and Butter (00:05:03)
The discussion focuses on the agency's main areas of focus, including SEO, paid search, and paid social, with Danny emphasizing his personal focus on SEO.

Challenges and Considerations in Digital Marketing (00:06:46)
The conversation delves into the challenges and considerations in digital marketing, including the impact of generative AI on SEO and the need to adapt to constant changes.

Starting with Limited Budget (00:09:24)
Danny provides insights on the best approach for a new business owner with a limited budget, considering factors such as product searchability and time to generate sales.

Choosing the Right Ad Agency (00:13:02)
The discussion explores valuable questions for businesses to ask potential ad agencies, focusing on lead generation, lead quality, and tracking conversions.

The Digital Marketing Mentor Podcast (00:16:41)
Danny introduces his podcast, "The Digital Marketing Mentor," emphasizing its focus on mentorship and digital marketing, and his role as a professor at the master's level.

Contact Information (00:18:09)
Danny shares the contact details for his agency and personal contact information, encouraging listeners to reach out to him directly via LinkedIn or Twitter.


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