Episodes

  • Salesmanship In Print

    Salesmanship In Print
    Jul 2 2026

    In this podcast episode, Colin is going to do a deep dive on a topic that Claude Hopkins felt was probably the most important in the entire "Scientific Advertising" book.

    Understanding what advertising actually is.

    What makes for good advertising?

    We'll also briefly talk about one of the "pioneers" who officially defined what proper advertising is.

    As always, we'll focus on how these concepts can apply to your business.

    Hope you enjoy!
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    29 mins
  • Scientific Advertising

    Scientific Advertising
    Jul 1 2026

    In this episode, Colin is going to talk about one of the most important foundational principles taken from the book "Scientific Advertising".

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    25 mins
  • Intro: What This Podcast Is About, Who It's For, And Who I Am

    Intro: What This Podcast Is About, Who It's For, And Who I Am
    Jun 30 2026

    On the first episode of "The Measured Advertising Podcast", Colin is going to breakdown what this podcast will be about, who it's made for, and who Colin is!

    This episode will help you decide if it makes sense to continue to listen to this podcast, or not.

    Either way is cool! =)

    Happy to have you here friend!
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    22 mins